1. Client Proposal
Using digital video technology to create a promotional video for the college is much more
important than it has been in the past years. As almost every home owner uses a PC or a
Mac on a day to day basis this is the main location which they will look for information,
particularly the younger generations who will be the ones making the decisions. To try and
influence the students to attend Cheadle AndMarple Sixth Form College we will need to
make sure that we create a good promotional video which makes the student inspired to
take up a particular subject in Cheadle College.
While doing some research online I found out that a lot
of the other videos advertising their colleges showed a
lot of one to one interviews with the students to try and
get their perspective on how they find the college and
whether or not they enjoy what they are doing and how they find the facilities provided by
the college. In all of the videos they obviously only posted the positive side of how they saw
the college and didn’t show any negatives, you can tell that they decided not to put in what
the students thought was negative because it may put people of coming to their college. I
will be using a similar style of one to one interviews and hope to convey the calm and
relaxing atmosphere around the college. I will make sure to include the wide range of
subjects which is mentioned in this video http://www.youtube.com/watch?v=taF-
sowi4nc&feature=plcp created by the Cheadle and Marple team. In some of the other
promotional videos I watched I noticed that the same recurring theme of friendly teacher
kept coming up, and how the students liked the fact that they were treated as equals which
is different to how they were treated in High School. On the Cheadle AndMarple YouTube
channel they made a video on what extra-curricular activities are available for the students
to take part in, this was a very popular topic and the students were really happy with what
was available to them and this is possibly a topic that will be discussed in the promotional
video we create. Almost all the videos which were on the Cheadle and Marple YouTube
channel where about one particular topic, whereas I feel as though the video would be
much more interesting to watch if there was a wide variety of subjects discussed in the
video.
For my promotional video of Cheadle College I have decided to use the standard approach
of doing interviews with the students as you can see in the research that I have been doing,
that this is the most popular with the other students that are looking at which college to go
to. To get our message across to our target audience of people searching for a college we
need to try and add an interesting but also fun side to the college. To achieve this we will
have to make sure that we keep the audience interested and entertained by not making the
video to long so that they get fed up of watching it, we need to make the video short, sweet

2. and to the point. I aim to make the video around 2 minutes long, as then it is not to long but
it still has enough time to get all the information into the video. While the video footage is
on the screen I hope to add some background music to make the atmosphere seem happier
and livelier.
When filming the video we will be using a camera provided by the college which will be at a
good enough quality to start shooting our scenes, to film the audio we will be using the built
in mic on the camera. Even though this will not be the best quality mic, it is good enough to
record the audio clear enough for the viewers to understand what they are saying. But
before we can start filming we will need to organise all our meetings with the teachers, and
organise where and what we are going to shoot. Once we have decided what kind of shots
we want to achieve while filming, then we can start to set up the shots 15 minutes before
the actual class starts. To try and perceive that it is just business as usual we will have all the
other class mates just casually working away in the background, as if nothing is going on. It
is very important that we set up the shots before actually shooting them because we don’t
want the students waiting around for us to set it up, or to find out the camera isn’t working.
Before we begin to set up our shot we will have to make sure that everything is working
correctly and that the memory card isn’t full. Once we have all our clips recorded we will
then have to go onto the internet and get some audio clips or music to go with them, as this
will make the mood seem more relaxed. For the audio clips I have decided to use jazz music,
as it will create an extremely relaxing mood and most other style of music wouldn’t suit the
theme that I’m going for. After we have both the audio and the clips all we have to do then
is add them together in Premiere Elements, and sync the audio with the video footage. After
that the only thing that we need to do it upload it to YouTube and several other media
sharing websites, to try and get the word out about Cheadle College so that we can get
more people wanting to join up and attend. We will be sharing the video on Facebook,
Twitter etc…. to try and raise awareness.
There have been hundreds of promotional videos that have gone viral over the last few
years, but there have been only a few that have been seen by billions and enjoyed by them.
An example of the viral marketing campaign would be some of the adverts created by
Cadbury’s. Over the years they have created numerous advertisements that have become
viral and have been really creative and interesting to watch. Since the advertisements
became so popular almost everyone who had a TV or a computer has seen it which greatly
improved the popularity of the product. This was mainly because of how it spread quickly
over the internet using websites like Facebook and Twitter. Viral media is a huge part on
how we are going to spread the video so we need to make sure that we upload it to every
website possible.

3. To make sure that the file sizes are small and we can upload the movie easily to YouTube
and other social media websites, we will have to compress the file to the size that we want.
Technology Used
To create the promotional video I will need to use a wide variety of equipment, some of
them being,,
-Camera
-Tri-Pod
-Computer With The Right Programs