UKTI organised a ‘Doing Business in Turkey’ event in Croydon on 13 November 2013. Turkey is one of UK's biggest trading partners. UK investment in Turkey has approached 5 billion US$ and Turkish investment in the UK, 800 million US$. The highest Bilateral trade will achieved last year, worth 14,3 billion US dollars This year, between January and September, in 9 months - Exports from Turkey to UK was 6 3 billion US dollars, increase of 3% - Exports from UK to Turkey reached 4.5 billion US dollars, increase of 11%. 7 Mistakes to avoid when doing business in Turkey 1 - It is a totally different system than it is in the UK. It works in the UK - Do not assume it will in Turkey too 2 - Misinterpreting body language including hand gestures and/or tone of voice 3 - Thinking Turkey is same as other Middle East Countries 4 - Not taking social and business customs into account 5 - Expecting same business etiquette will apply in all regions in Turkey 6 - Not realising Turkey’s regional power base 7 - Not realising how important politics and football are for Turkish people.

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7 Mistakes to Avoid
when doing business
in Turkey
UKTI ‘Doing Business in Turkey’ event
in Croydon - 13 November 2013
Levent Yildizgoren –
Managing Director - TTC wetranslate Ltd
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Twitter @yildizgoren
Coonect with me in Linkedin:
linkedin.com/in/leventyildizgoren
TRANSLATION SERVICES
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Copyright © Levent Yıldızgören –2013

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Published in Nov 2012
How to grow your business globally
Free download
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Published in October 2011
The Nine Translation Slip-ups to Avoid
Free download
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Why Turkey

Turkey ranks 43 out of 70 –
Barclays - Digital economy rankings, 2010

HSBC estimates that Turkey to rank 12th in the world by 2050
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2300 UK companies operate in Turkey
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Major UK businesses in Turkey includes: Marks & Spencer, Tesco,
HSBC, Harvey Nichols, Cadbury Sweppes, Vadofone,
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36,000 Brits have property in Turkey

Harvey Nicholls have 6 branches worldwide. 2 of them are in
Turkey.
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Some factors to
take into account

Projected growth rate for Turkey

Openness to new products in Turkey

The number of internet users in Turkey

State of the digital economy in Turkey
The Economist 2010: http://ow.ly/eZImj

Ease of doing business in Turkey
World Bank report - www.doingbusiness.org
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Targeting the Turkish Market
Also consider the following

Demand for your product or service in Turkey

How adaptable is your product/service to Turkish standards

Local competition

Turks’ perception of UK products/services

Any internet censorships which may effect your
social media strategy

Turkish consumers’ purchasing habits
Copyright © Levent Yıldızgören

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‘Made in Britain’ brand
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7 Mistakes to Avoid

Assuming what works in the UK will also work in Turkey
(marketing campaigns, legislation, legal requirement etc)

Misinterpreting body language and hand gestures and tone of
voice

Not taking social and business customs into account

Not taking regional differences into account
Copyright © Levent Yıldızgören

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7 Mistakes to Avoid continued

Expecting same business etiquette will apply in
all regions in Turkey

Not realising Turkey can be a regional base

Not realising how important politics and football are
Copyright © Levent Yıldızgören

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Essentials for Turkey

Your website optimised for Turkey and Turkish market

Content translated and adapted for Turkish market

Register with top level Turkey specific domains

Using Social Media for brand influence

And making good contacts on the ground.
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and finally…
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