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Innovative BatteryX

                Linh T. Le & Louis Ting

Technology Entrepreneurship
    Prof Chuck Eesley, Stanford University
 Description   of the prototype
  • R&D Ideas: How it works?
  • Technical Approach: Why it is better?
  • Business Approach: Why people buy it?


 Feedbacks on Technical Approach
 Feedbacks on Business Approach
Simon et al., Nature Materials, 2008
 Supercapacitor               a.k.a BatteryX Attributes
  • Integration with Flexible Electronics
  • Higher Specific Power
  • Rapid Charge/Discharge times with million cycles
  • Stable at extreme temperature


 Silver Current
   Collectors
                                     Hermetic
                                                  Concept Flexible
                                      Seal      First Gen BatteryX
         Kapton   Graphene        Electrolyte
                  Electrodes
 Market:
  • Replace thin film battery market with technical
    value added performance
  • Different product line to target home-used
    rechargeable battery

 Cost   & Revenue:
  • IP License, Material cost and Manufacturing cost
  • Pricing model for BatteryX from competitors
 Competitors
  • Competitive landscape assessment with 3-4
   startups in similar applications

 Customers
  • Customized design for specific customer’s needs
    (R&D lab, startups, etc.)
  • Marketing to reach home-use customers
 Limitation
   • Define theoretical limit of first gen BatteryX and
    potential to replace battery

 Demonstration       Integrate-ability with flexible
  electronics
   • Use in LED circuitry, provide OLED display, etc.

 Other Potentials Application:
  • Battery for car and potential use in energy storage
    with solar module, etc.
 Market Size:
  • Evaluate the market size for thin film battery
  • Extrapolate the market for projected best
    performance
 Cost Structure:
  • Assess cost difference for lab scale and industrial
    scale manufacturing
 Price Strategy:
  • Adopt different pricing models for better
    comparison
 Revenue   Stream:
 • Re-Licensing for non-exclusive application might
   not be a “good idea”
 • Distinguish sale from different products

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Customer feedbacks

  • 1. Innovative BatteryX Linh T. Le & Louis Ting Technology Entrepreneurship Prof Chuck Eesley, Stanford University
  • 2.  Description of the prototype • R&D Ideas: How it works? • Technical Approach: Why it is better? • Business Approach: Why people buy it?  Feedbacks on Technical Approach  Feedbacks on Business Approach
  • 3. Simon et al., Nature Materials, 2008
  • 4.  Supercapacitor a.k.a BatteryX Attributes • Integration with Flexible Electronics • Higher Specific Power • Rapid Charge/Discharge times with million cycles • Stable at extreme temperature Silver Current Collectors Hermetic Concept Flexible Seal First Gen BatteryX Kapton Graphene Electrolyte Electrodes
  • 5.  Market: • Replace thin film battery market with technical value added performance • Different product line to target home-used rechargeable battery  Cost & Revenue: • IP License, Material cost and Manufacturing cost • Pricing model for BatteryX from competitors
  • 6.  Competitors • Competitive landscape assessment with 3-4 startups in similar applications  Customers • Customized design for specific customer’s needs (R&D lab, startups, etc.) • Marketing to reach home-use customers
  • 7.  Limitation • Define theoretical limit of first gen BatteryX and potential to replace battery  Demonstration Integrate-ability with flexible electronics • Use in LED circuitry, provide OLED display, etc.  Other Potentials Application: • Battery for car and potential use in energy storage with solar module, etc.
  • 8.  Market Size: • Evaluate the market size for thin film battery • Extrapolate the market for projected best performance  Cost Structure: • Assess cost difference for lab scale and industrial scale manufacturing  Price Strategy: • Adopt different pricing models for better comparison
  • 9.  Revenue Stream: • Re-Licensing for non-exclusive application might not be a “good idea” • Distinguish sale from different products