Intoducing about cocacola company and its campaign

1. Name: Nguyen Le Tuan
Class: TM002

2. PRESENTATION LAYOUT
Introduce about
Coca-Cola company
The advertising
campaign and results
Successful reasons

3. • An American multinationnal corporation
• Invented in 1893
• Products are available in 200+ countries
• 1.8 billion drinks are servicing daily
• Best-selling soft drink in most countries
• Recognized as the number 1 global brand
in 2010

5. “Share a Coke”
• The logo “CocaCola” is removed from the
bottle and replaced by a person’s name
• The campaign started at Australia in 2011 and
spread out 123 countries
• It made that people feel special and
appreciate.
• People have to go out and find a bottle with
their name on it, then share with their friends

6. “Share a Coke”
• “Share a Coke” tours will allow consumers to
customize a Cocacola can for themselve
• If you don’t care too much about your name,
Cocacola has alternative options: such as
nickname, character…

8. Successful reasons
Connects with consummers on a
personal level
Targeted consumers who use social
media to promote the campaign
Stimulate the curiosity of
consumers
Created spiritual values when
people share the interest in others