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Managing online presence_mt_2015_slideshare

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Tips on using social media for research

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Managing online presence_mt_2015_slideshare

  1. 1. Managing your researcher online presence This presentation contains content from Dr Helen Webster ‘s The Researcher Online: Building an Online Identity. The slides are available here: http://dh23things.wordpress.com/2012/10/10/the-researcher-online-building-your-online-identity/.
  2. 2. This is not a social media demonstration...
  3. 3. a broader understanding of why you should consider using social media a basic understanding of good practice, impact, and potential pitfalls an insight into unconventional publishing methods
  4. 4. What do people know about me already?
  5. 5. Google! Purge? Reputation… Settings Alias
  6. 6. Who is looking at you online? http://www.theguardian.com/careers/careers-blog/google-online-searches 77% 77% of recruiters used search engines to find background data on candidates 35% 35% admitted eliminating candidates because of the information that they found online
  7. 7. 82% of candidates expect recruiters to search for their details on a search engine & only 33% bothered to search for themselves to see what prospective employers may find
  8. 8. What has this got do with my academic career?
  9. 9. © https://www.jasondavies.com/wordcloud/#
  10. 10. Blogging as a publishing tool
  11. 11. Easy to create Research / work diary Publicity Express your thoughts Informal tone Follow and be followed Blog collaboratively
  12. 12. https://bloggingforhistorians.wordpress.com/
  13. 13. http://blogs.lse.ac.uk/impactofsocialsciences/
  14. 14. How do I link my identity to my research and institution?
  15. 15. Open Researcher and Contributor iD For further information on how to sign up and what the service offers, have a look at the University’s Research Information pages http://www.research-information.admin.cam.ac.uk/what-information-available
  16. 16. How will people find what I want them to find?
  17. 17. Develop and protect your brand Be consistent with: Your name and title (ORCiD) Your biog / research description Your linking sites (personal website, departmental/research group blog, twitter, academia.edu etc.)
  18. 18. How do you communicate & connect? cc licensed flickr photo shared by ☺ Lee J Haywood
  19. 19. What might you get out of networking? • Advice • Information • Opportunities • Support • Help
  20. 20. Benefits of online networking • Access at any time • Contacts beyond the institution • Lighter touch • Ongoing discussions
  21. 21. Tips for enhancing your visibility • Google ranking • Sites with authority • How are people searching for you – embed likely keywords in your metadata/tags • For social media update at peak times 9am, 3 pm and 6 pm • Search for yourself and images
  22. 22. How do you maintain a presence? • Collate your own presence • Have the same username across platforms e.g. Namechk https://namechk.com/ • Consistent and recognisable profile picture e.g. Gravatar • Can create profiles to bring social media together e.g. About.me and Flavours.me
  23. 23. What do you want from your profile • What aspect of work or self are you promoting • Who is your audience • What purpose do you want to achieve • What can you offer: Collate news, commentary on what reading, updates on activities e.g. conferences, research methods, peer mentoring
  24. 24. Networking tools • Social Bookmarking – Share links relevant to your subject (blogs, papers), subscribe and create online bookmarks, e.g. Delicious or Pinterest • Microblogging – Twitter – Follow academics, researchers, groups and societies in your subject areas, livetweeting at conferences • Blogging as a scholarly activity – Create a blog for colleagues or students • Comment – Start and join in discussions on sites e.g. Mendeley, Academia.edu, LinkedIn • Digital file-sharing platforms – E.g. slideshare, Youtube
  25. 25. Build your online networks: Twitter Create and subscribe to Twitter lists
  26. 26. Add people or institutions to your list
  27. 27. Tips for Twitter Check who other people follow Search via #hashtags e.g. conferences
  28. 28. Managing networks on Twitter Hootsuite or Tweetdeck – various columns: stream different usernames, favourites, hashtags, individuals.
  29. 29. Build your online networks: Facebook Join/create groups in your subject
  30. 30. Create page for academic promotion
  31. 31. Like pages from societies/groups/ institutions and see what they are liking
  32. 32. Build your online networks: LinkedIn
  33. 33. Remember be social! • Interact • Ask questions • Respond to queries • Update regularly • Share ideas/information with others in your network • Collate and pass on responses cc licensed flickr photo by Miss Vio
  34. 34. Any questions?
  35. 35. Contact Details Lyn Bailey Librarian Faculty of Classics Email: lkb24@cam.ac.uk Twitter: @lettylib Tel: 01223 335154 Jenni Skinner Librarian Centre of African Studies Library Email: js454@cam.ac.uk Twitter: @afrstudieslib Tel: 01223 334398