1. Discover Indonesia
National Mall, 8 October 2012
10am – 2pm

2. Theme
‘Discover Indonesia’ is a cultural
showcase featuring a wide variety of
Indonesian culture. This event will
introduce diversity of Indonesian
culture to Americans. It will be a
combination of art, craft and cooking
exhibition, dancing and singing
performances.

3. Vendors
Food stall: Food stall: Food stall: Food stall: Food stall:
Cooking
Java-Bali- Borneo Sumatera Sulawesi Papua-
workshop,
NT Maluku
rendang,
traditional Stage for
cakes Cakalele
Poco-poco
dancing,
Traditional and modern
musical
fashion show
performan
ces:
dangdut,
keroncong
Traditional games:
Workshop: Workshop: Workshop:
Congklak/dakon, gobak sodor,
Batik Tenun Gamelan
gasing, gatrik
Decoration: Asmat

4. Budget
Items Description Total
Contract MC, singers, dancers, workshops 15,000
Supplies Banners, Asmat decoration 5,000
Rental Tents, platform, sound systems, portable toilets 12,000
Advertisements Local newspapers, flyers 5,000
Security Police and local staff security officers 10,000
Food and beverages ‘Big Islands’ food stalls 15,000
Total Requested 62,000

5. Guest lists
• U.S. Secretary of State
• U.S. Secretary of Commerce
• Ambassadors
• U.S. Chamber of Commerce
• USINDO
• Media (CNN, MSNBC, The New York
Times, The New Yorker, The
Washington Post

6. Outcomes
• Familiarization of Indonesia's rich
cultural diversity to the world
especially the citizens of the United
States in Washington, DC
• Improved understanding between
two countries in social and cultural
aspects
• Economic cooperation between two
countries by introducing Indonesia’s
products and commodities

7. Speech
Good Morning,
Her Excellency Mrs. Hillary Rodham Clinton, the U.S. Secretary of State;
His Excellency Mr. John Bryson, the U.S. Secretary of Commerce;
His Excellency Mr. Thomas J. Donohue, the President and CEO the U.S. Chamber of Commerce
His Excellency Mr. David Merrill, the President of USINDO;
Fellow Indonesian;
Media partner;
Distinguished Guests;
Ladies and Gentlemen!
On behalf of the Indonesian Government and the Indonesian Embassy, I would like to welcome all of you to “Discover Indonesia”. It is a
festival of Indonesia’s culinary delights, unique cultural exhibitions and art-and-craft-making presentations.
Today in this bright sunny day let me convey the three momentous objectives of this great cultural event, namely introducing Indonesia’s
rich cultural diversity, improving understanding socio-cultural aspects between two countries, and enhancing economic and trade
cooperation between the United States and Indonesia.
Concerning cultural aspect, as we all may already know, if we talk Indonesia, foreigners often referring Bali and not much aware of
Indonesia as a whole country.
Bali has long been dubbed as the “Island of the Gods” which has very rich and exotic arts and culture.
However, other than Bali, Indonesia has a diverse culture across provinces in the five main islands ranging from Sabang in Sumatera to
Merauke in Papua. It offers no less interesting arts and culture than Bali.
This event also display cultural and art related products.
In this respect, I would like to encourage business and trade cooperation between Indonesia and the United States. I do believe that
Indonesia and the United States can gain benefit mutually.
I hope all of you are having a good time. So, discover Indonesia, and enjoy.
I thank you!