MEP Plans in Construction of Building and Industrial Projects 2024
V47 Ch2 Dev Marketing Strategies Lesley Yu
1. Lesley Ann P. Yu Ateneo Graduate School of Business Developing Marketing Strategies and Plans Top 10 Concepts
2. Outline: Developing Marketing Strategies and Plans 1) The Value Delivery Process (what?) 2) Value Chain as a Tool (how?) 3) Importance of Core Competencies (why?) 4) Holistic Marketing Approach (how?) 5) The Use of a Marketing Plan (what?)
3. Outline: Developing Marketing Strategies and Plans 6) Strategic Planning in the Company (how?) 7) A Company’s Organization (what?) 8) Innovation in Marketing (what?) 9) Business Unit Strategic-Planning (how?) 10) The Product Planning Stage (what?)
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18. Lesley Ann P. Yu Ateneo Graduate School of Business Developing Marketing Strategies and Plans Top 10 Concepts