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FUNDADA
EM 2007
#MOBILIZE
BREAKFAST
AGENDA
09:00 - 09:20
09:20 - 09:40
09:40 - 09:50
09:50 - 10:00
Painel Mobile World Congress
Léo Xavier, Renato Virgili e Roberto Rittes (Nextel)
“The Power of Digital Rewards” 

Michael Amar ifeelgoods)
“Connecting the Unconnected” 

Harjot Saluja (Datami)
Painel SXSW
Pyr Marcondes (M&M Consulting) e Pedro Garcia (Isobar)
FUNDADA
EM 2007
#MOBILIZE
BREAKFAST
AGENDA
09:00 - 09:20
09:20 - 09:40
09:40 - 09:50
09:50 - 10:00
Painel Mobile World Congress
Léo Xavier, Renato Virgili e Roberto Rittes (Nextel)
“The Power of Digital Rewards” 

Michael Amar ifeelgoods)
“Connecting the Unconnected” 

Harjot Saluja (Datami)
Painel SXSW
Pyr Marcondes (M&M Consulting) e Pedro Gracia (Isobar)
FUNDADA
EM 2007
#MOBILIZE
BREAKFAST
AGENDA
09:00 - 09:20
09:20 - 09:40
09:40 - 09:50
09:50 - 10:00
Painel Mobile World Congress
Léo Xavier, Renato Virgili e Roberto Rittes (Nextel)
“The Power of Digital Rewards” 

Michael Amar ifeelgoods)
“Connecting the Unconnected” 

Harjot Saluja (Datami)
Painel SXSW
Pyr Marcondes (M&M Consulting) e Pedro Gracia (Isobar)
MOBILE

WORLD

CONGRESS
#1

NOVAS
INTERFACES
NEURALLUZ
#2
VR?
NÃO, AR
PHYGITALVITRINE INTERATIVA
#3
ROBÓTICA
PARA
CRIANÇAS
COBLMODI
#4
COISAS
CONECTADAS
ESCOVABAMBOLÊ CASASASSENTO
#5
EMPRESAS
+ START-UPS
CORREOSAIRBUS MERCEDESNESTLÉ
#5G
O QUE É,
DO QUE SE ALIMENTA
E COMO SE REPRODUZ…
#MobilizeBreakfast (Março, 2018)
#MobilizeBreakfast (Março, 2018)
The Power of
Digital Rewards
Michael Amar
Photo by Alexandre Godreau on Unsplash
18
“I don't know if the code has been
redeemed... this is impacting my ROI
and my customer support”
“I want to launch ASAP but my tech
team is booked for 6 month”
“I need gifts in 5 different countries, how
can I get them with one single
integration?”
“How can I prevent Fraud?”
19
All-in-one

Gifting Platform
#1 Cloud-based
Reward Catalog
• 100K+ rewards over 30+ countries
• Gift cards, digital content & products
• Hassle free inventory & fulfillment
20
All-in-one

Gifting Platform
Customizable
Campaign Templates
• Multi-channel reward delivery
• Branded consumer experiences
• 50+ integrated apps
21
All-in-one

Gifting Platform
Customer support with
Zendesk
22
All-in-one

Gifting Platform
Employee recognition
with Salesforce
23
All-in-one

Gifting Platform
Loyalty / Point
exchange program
24
All-in-one

Gifting Platform
Gamification
25
All-in-one

Gifting Platform
Shopper marketing
26
Ifeelgoods Developer 

Program & OEM
27
Ifeelgoods Developer 

Program & OEM
28
Palo Alto
Paris
Tokyo
30M
rewards delivered
1000+
campaigns & programs
30+
countries
$17M+
funding
29
Michael Amar - - michael@ifeelgoods.com@amarmic
Envie um
SMS grátis
para 29900
com palavra
ifeelgoods
Powered by:
Sponsored Data:
Connecting the
unconnected
Harjot Saluja
Sponsored Data
Removing Barriers to Stronger Mobile Engagement
Datami | Proprietary & Confidential 2018 33
Marketing in the age of the INDIVIDUAL
Personalized Real-time Frictionless
212m people
Making a Frictionless UX Possible in Brazil
2/3 of the population
needs a better mobile
solution
– Run out of data –
or
– Don’t have a smartphone –
Sponsored Data
removes the financial penalty
associated with using your app to
drive user engagement
85% shoppers would use the app more
knowing it wasn’t using their data
Datami | 2018
A brand sponsors the mobile data usage for an app,
website or video. The data usage is “free” to the
end user and is not deducted from the data plan.
The consumer gains unlimited browsing freedom
and peace of mind. The brand gains engagement
and loyalty with the consumer.
Sponsor part of or entire Android/ iOS App
SPONSORED APP1
Sponsor the data usage for a video or video Ad,
distributed by SMS, Ad Network, etc.
TOLL-FREE VIDEO2
Reward for call to action, lead campaign,
transaction, loyalty program, subscription, etc.
REWARD3
Sponsored Data Use Cases
Datami | 2018
Sponsored Data Creates Value Across Customer Lifecycle
36
Brand
AWARENESS
Customer
ACQUISITION
Influence
BEHAVIORS
Strengthen
LOYALTY
• One simple SDK integration to manage
your user base
• Highly secure framework
• No user data is stored
Real-time Campaign
Management
Simple SDK Integration
Precision
Audience Selection
Analytics &
Optimization
Sponsored Data Solutions Built for Success
• Create campaigns
• Set limits on overall or per user basis
• Custom messaging through the portal
or through messaging APIs
• Increased usage leading to
higher product awareness and
improved stickiness
• High quality analytics help
improve decision
• Whom to target. How much to
sponsor.
• Action-based rewards drive
valuable consumer behaviors
Datami | Proprietary & Confidential 2018
About Datami
38
50+
Million
Users
55+
Brands
1PB
Free Data
Processed
37+
Mobile
Operators
5
Continents
15+
Countries
300+
Campaigns
The first
mobile-first
expertsTM
OBRIGADO!

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