1. The Caboodles Blueprint

2. Why did I write this Book?
When I first had a product idea
and wanted to find this book
- it didn’t exist.
That was 30 years,
multiple brands
and hundreds of products ago.

3. What is the blueprint?
I realized that I had created a simple formula that
doesn’t require a marketing degree to understand
A formula that propels a product idea onto
thousands of retail shelves in just 6 months
A formula that generated
over $100 MILLION in RETAIL SALES
from a NEW product IDEA in the first three
years..

4. Vision from the mind
A vision’s fuel is knowledge
Every product on every shelf down every isle first started with a vis
- A vision created from the mind
Visualization is the most important ingredient for a product’s succe
Mold your vision in its inception before it is created
Take that vision through every stage of the product’s development
Visualization is free but mistakes made through the visualization
process can be the most costly.

5. Capturing the vision
From Visualization to Materialization
Creatively Recording and documenting the visio
Choosing your tools to capture the vision
Fueling the vision with information
Creating the “one sentence” that “defines the
creation”

6. Researching the market
Becoming the expert in your field
The power of Consumer Focus Groups
Researching your INDUSTRY for
Statistics, Trade Shows, Potential
RETAILERS & Distributors, Trade &
Consumer magazines and Independent
Sales Representatives
Researching the competition

7. Creating the Brand
A brand is a living, breathing identity - treat it as su
A brand lasts for eternity a product lasts for 18 mon
Creating your brand personality
Developing your brand logo
Generic or Product related name
Copyrighting your most VALUABLE
ASSET

8. Learning Retail
POP (Point of Purchase) Display Units
Floor Stands • Counter units •
Side Kicks • Clip Strips
What Discounts do the Retailers Want?
Co-op Allowances
New Store Allowances
And more…

9. Creating the Product
Starting the process utilizing Industry, Market,
Category & Retailer Knowledge
Pricing the product
What did your Focus Group Participants say?
Packaging the product
Promotional point of sale vehicles

10. Expanding your IDEA
into a
PRODUCT LINE
Offers buyers a more credible buying option
Increases sales
Creates more Consumer and Brand Awareness
Offers Consumers a “choice”

11. Manufacturing the Product
Researching Domestic and Overseas Manufactu
Pricing from product and packaging samples
Time lines
Warehousing

12. The Sales Book
Creating a visual and establishing credibility
The Important elements :
The Industry The Marketplace
The The Research
Consumer
The Brand The Category
The Product The Packaging
The Price Merchandising the product at
Retail

13. Marketing
Your brand image
Creating your web page & social media
presence
Creating Brand and Product Awareness?
What are your Advertising options?

14. The Retail Market
Mass vs. Specialty
Volume vs. prestige
The Changing face of Retail

15. Creating Trade & Consume
Awareness
PR - the cheapest and most effective
form of advertising
Creating a PR plan
Consumer & Industry Shows

16. Separating reality from
fiction
Time to do your first “check List”
Flexibility allows for needed changes
Knowledge gained from trade and consume
Do you have a viable product?

17. Hiring your
National Sales Force
Where to find them
What to pay them
ndependent Sales Representatives – the best option
What to expect from them
What are their strengths

18. Making your sales calls
Preparation - the key to success
Respecting your representative
You are the product expert –
The BUYER is the retail expert
Your presentation - your story – your credibilit

19. Your first Trade Show
Research and timing
Pre-show planning
Booth Development
Sales Collateral
Product presentation
The follow up

20. The Marketplace
Extending the vision -
Mapping the present and the future
National and International Business
New product development - an ongoing proces

21. Financing
Financing - 4 Stages
1. The Product’s Inception - self finance
2. Research & Development - Family Finance
3. Manufacturing, Warehousing and Shipping –
Venture Finance
4.Company Growth - Venture /Partner Finance

22. When do you make money
Product Sales
- when should you expect a return on your investmen
Brand/Company Sale
The three year rule
Preparing your company for sale
Establishing a value

23. Available in Paperback, Ebook & Audio book
http://www.amazon.com/
The-Caboodles-Blueprint-Leonie-Mateer/dp/1625108583
www.leoniemateer.com

24. The Caboodles Blueprint
By Leonie Mateer
The Proven GUIDE and WORKBOOK
“ How to Take Your PRODUCT IDEA to MARKET
www.leoniemateer.com