Here is a super brief presentation I gave at the content marketing meet-up at Scoop.it on 11/26/2012. For more details on each of the slides, here is a blogpost about "5 Most Important Writing Lessons Learned after Pivoting our Blog twice", I hope it's helpful too: http://blog.bufferapp.com/5-key-lessons-we-learned-from-pivoting-our-blog

1. 5 Key Lessons Learnt from 2
Years of Content Marketing
By Leo Widrich, Co-Founder at
Buffer
@leowid

2. 1. Pick quantity over quality

3. 2. The hidden power of images

4. 3. Copy and
steal

5. 4. Help 1 other person with each
piece of content

6. 5.
Show
your
passion
and
culture

7. Thanks
:)
leo@bufferapp.com
@Leowid
h>p://facebook.com/leonhardwidrich
h>p://bufferapp.com