Here's a presentation on Social Media that I recently made to the Knoxville Small Business Marketing Meet-up. It touches on what social media is and how to use it for business.

1. SOCIAL BRANDED U

2. WHAT IS SOCIAL MEDIA ANYWAY?

3. SOCIAL MEDIA IS...
INBOUND MARKETING

4. SOCIAL MEDIA AND BUSINESS
MARKETING
Outbound Marketing
• Telemarketing
• Trade shows
• Direct Mail
• Email blasts
• Print ads
• TV/Radio ads

5. SOCIAL MEDIA AND BUSINESS
MARKETING
Inbound Marketing
• SEO / SEM
• Blogging
• Social Media
• RSS
• Free tools/trials
• Viral videos

6. SOCIAL MEDIA IS INBOUND
MARKETING
• Social Media helps with SEO
• Social Media promotes your blog
• Social Media is Permission Centric
• The conversation has already started...

7. SOCIAL MEDIA = COCKTAIL PARTY
• Become a real member of the community
• Add value to the community
• ask and answer questions
• More effective than live cocktail parties
• no boundaries of time or space
• other people can listen in easily

8. Share
Publish Network
3 TYPES OF SOCIAL MEDIA

9. SOCIAL MEDIA: PUBLISH

10. MARKETING TIPS FOR SOCIAL
MEDIA PUBLISHING
• Publish: “Everything you have, anywhere you can”
• Monitor what others publish - promote it
• Empower your customers to publish

11. Share
Publish Network
3 TYPES OF SOCIAL MEDIA

12. SOCIAL MEDIA: SHARE

13. MARKETING TIPS FOR SOCIAL
MEDIA SHARING
• Monitor what’s being shared about you
• Find where your audience hangs out
• Promote your content and other content
• Produce content your audience will love

14. Share
Publish Network
3 TYPES OF SOCIAL MEDIA

15. SOCIAL MEDIA: NETWORK

16. MARKETING TIPS FOR SOCIAL
MEDIA NETWORKING
• Make friends
• find your existing connections
• network through groups
• add to your email signature, blog articles, bio or profile...
• Be helpful
• answer questions
• share interesting content
• make connections

17. TOP SITES FOR BUSINESS
YOU should be engaging with your customers here!

18. #1 BUSINESS/CAREER SITE
ON THE WEB
You must have a business profile on this site!

20. POWERFUL SEO-FRIENDLY
BUSINESS NETWORKING SITE!

22. Inbound Marketing Knoxville

23. #1 PERSONAL & BUSINESS
PROFILE SITE ON THE WEB

25. #1 VIDEO SITE ON THE WEB
YouTube is the number one video site on the Internet – with 67.5 million unique users
in the U.S., according to Nielsen NetRatings.
■ The site also is the 6th largest Internet destination overall, Nielsen determined.
■ The #2 Search Engine behind Google.

27. Fast Pitch Networking
TOP SITE FOR PITCHING
YOUR BUSINESS

29. A real-time information network
powered by people all around the world
that lets you share and discover what’s
happening right now in 140 characters
or less.

30. POWERFUL SEO-FRIENDLY
BUSINESS DIRECTORY

31. Flickr - almost certainly the
best online photo management and
sharing application in the world
- has two main goals:
1. To help people make their content available to the people who matter to them.
2. To enable new ways of organizing photos and video.

32. SOME UP AND COMING
VALUABLE SITES

33. BUZZBLITZ WILL DO IT ALL
FOR YOU

34. THE SOCIAL MEDIA REVOLUTION
Leon Spencer
Social Branded Media