One of the presentations about growth hacking at our Growth Hacking Meetup Berlin. This time in the offices of N26 (former Number26)!

1. From 0 to 1… hundred thousand
in less than a year
Markus Müller

2. NUMBER26 is Europe's first
bank account developed
entirely for smartphones

3. How did we get here?

9. One of our
core drivers
is Referral

10. 80% organic
growth
3 invites
sent on average per user
KPIs to measure success
23%
Of verified users in the last
month have sent at least 1 invite

11. What’s Next?

12. Personalise

13. Gamify

14. Social
Interactions
around money

15. Surprise the user

16. Measure Results & Iterate

17. How can you apply this?

18. User centric approach
Give the user a reason to love and share your product1

19. User centric approach
Give the user a reason to love and share your product1
Identify "happy moments"2

20. User centric approach
Give the user a reason to love and share your product1
Identify "happy moments"2
Explain how it works (mechanics)3

21. User centric approach
Give the user a reason to love and share your product1
Identify "happy moments"2
Explain how it works (mechanics)3
Test which reward works best for your user group & business4

22. User centric approach
Give the user a reason to love and share your product1
Identify "happy moments"2
Explain how it works (mechanics)3
Test which reward works best for your user group & business4
Enable storytelling - empower the user become your brand
ambassador
5