1. 1 Property of Isobar. Privileged & Confidential.
13th April, 2016
2. 3 Property of Isobar. Privileged & Confidential.
the first truly global communications networkfor the digital age
By acquiring the stregnths of top-class agencies in Digital,
Media and Creative fields, we synergize our world class
advertising services for our clients.
3. 4 Property of Isobar. Privileged & Confidential.
our digital capabilities under one roof
(e.g. tagging, trafficking, ad serving)
(including dashboards & applications, e.g. AMOS, bespoke solutions)
(BOUGHT / OWNED / EARNED)
(including advanced analytics such as attribution, econometrics, computational modelling)
(BOUGHT / OWNED)
SOCIAL / MOBILE STRATEGY
(OWNED / EARNED)
VIDEO & AUDIO
4. 5 Property of Isobar. Privileged & Confidential.
leading digital revenue performance
5. 6 Property of Isobar. Privileged & Confidential.
6. 7 Property of Isobar. Privileged & Confidential.
isobar conceives, designs and builds experiences for
the world’slargest organisations
• Full-service digital agency, part of the Dentsu Aegis Network
• Unique multi-disciplinary approach
• Largest digital agency group in APAC - Network AOY 2011, 2012, 2014
• Isobar NowLab innovation accelerators in North America, South
America, Europe and Asia (total of 6 in APAC)
• Innovation partnership with MIT Media Lab
Awards in last three years
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our relationships are strategic and longstanding
8. 9 Property of Isobar. Privileged & Confidential.
250+ 18 350+
Campaign’s Most Awarded Digital
Agency Network APAC
Awards in the past three yearsInnovation Cannes Lions Award for
Fiat Latin America in 2014
New client wins
Across 30 markets
Agency of the Year Titles Currently
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notable client partnerships
Isobar is giving leading FMCG company P&G a
whole new way to deliver it’s global brand.com
websites spending over more than 50 markets.
Isobar has a 9-year strategic relationship with Coca-
Cola in China & Japan and now recently expanding
out to SEA region to conceive, prioritize, roadmap,
design, and build their digital media & experiences.
As Jetstar's Digital Agency of Record, Isobar is
working across a number of initiatives to transform
their digital business and catapult take them into the
Developing Asia-out clients. We truly understand Asia and are
in a unique position to help our Asian clients grow globally
through our global network. In addition to Isobar China driving
Huawei’s international growth in more than 18 markets.
Our relationship spans multi market full service
digital to design & implement their digital marketing
activities. Our latest innovation peace includes the
use of neuro science technology for Umood.
Retail transformation project which touches every digital entry point
into the bank. It allows customers to create a financial health record of
their financial affairs (initially with a banker) and establish financial
goals for their life stages. This can be used to match new products as
they progress through life, bringing the bank into the digital age and
increasing the bank’s share of wallet
Walking hand-in-hand through a digital journey since 2004.
Crafting a seamless brand experience with a sophisticated
and award winning booking engine.
Our cruise planner opened a new business channel for the
company and is the leading pre-cruise planning tool in the
10. 11 Property of Isobar. Privileged & Confidential.
SOCIALIN. MOBILE UP.
SOCIAL IS NOT A
DEPARTMENT, IT IS BAKED
IN TO EVERYTHING THAT
WE DO. IRRESISTIBLE IDEAS
THAT SPREAD AND TAKE
ON A LIFE OF THEIR OWN
PERSON TO PERSON
MOBILE WILL DOMINATE
HOW WE ACCESS THE
INTERNET. WE’VE FLIPPED
OUR APPROACH ON IT’S
HEAD, WE BUILD OUR
RELATIONSHIPS FROM THE
MOBILE DEVICE UP
WE OPTIMISE CONTINUOUS
PROGRAMMES OF ACTIVITY
BETWEEN YOU AND YOUR
RELATIONSHIPS, 360 TO 365
11. 12 Property of Isobar. Privileged & Confidential.
We create strategies that transform
business processes and disrupt
We create, measure and optimize digitally
We design experiences that are both easy to
use and a joy to use
We design and build flexible and scalable
We invent digital products that
generate new revenue streams
competitive & industry analysis, maturity
models, roadmaps, business cases
brand, digital marketing, Omni-channel
experience (web, mobile, social, wearable,
research and insights,
advertising, visual design, content
creation, studio production
analytics, monitoring, SEO, SEM, multi-
variate testing, dynamic landing pages,
media ROI analysis
primary and secondary user research,
segmentation, personas, Omni-channel
User Experience Design
information architecture, taxonomy and
meta data, functional requirements, content
analysis, interaction design, copywriting &
story telling, visual design, motion graphics
In-store, Mobile, Web
content management, search, portals, native
mobile, responsive front-end technology,
internet-enabled devices & wearables, custom
web applications, commerce platforms, social
apps, marketing automation
Service & Platform Development
web services, security, big data, cloud
infrastructure and support
Adobe, Google, Apple, hybris, Demandware,
Amazon, HP Autonomy, Sitecore, EZ Publish,
Hybris, Demandware, Magento
digital product design & development,
digital product extensions,
brand as a service
product roadmaps, innovation
programs & workshops, innovation
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a member of the largest advertising group in vietnam
DENTSU ALPHA LTD. DENTSU VIETNAM LTD.
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Nguyen Khoa Hong Thanh
Creative Strategy Director
Nguyen Phuc Chau
Nguyen Phuong Linh
Luong Duy Binh
Associate Account Director
Head of Content
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BRAND CREATIVE BRAND COMMUNICATIONS BRAND EXPERIENCE
- Concept Message
- Story Telling
- Digital Content
- Digital Product
Full Digital / Communications
- Communication Strategy
“how to tell”
- Execution Services (*)
- Tracking and Measurement
- Government Relations
(*) Search, Performance, Ads,
Social Media, Digital Production
- On-the-go Consumer Engagement
- Location-based Marketing
- Retail Digital Marketing
- Omni-channel Consumer Journey
- iCRM & E-commerce Strategy
Crisis Management Omni-channel Marketing
16. 17 Property of Isobar. Privileged & Confidential.
f & b
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f & b
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kido – đại giađình: tết 2016 campaign
► Business Challenge
− To build brand awareness with great differentiation among competitors as due to the Tet occasion’s culture,
the brands’ theme have always been emphasizing mainly on family reunions.
− To effectively build up awareness without heavy spending on the media like other competitors.
− Moms care for family everyday event Tet. All they need is just a happy family with appreciation.
►Idea & result
− The concept was developed by the unspoken and unrecognized needs/wants of women to be appreciated
by their loved ones, instead of focusing family reunion.
− Thus, an integrated campaign with a digital-lead was launched with the initial use of PR and social media to
voice out the lack of appreciation husbands and children have towards women who make daily sacrifices.
Then, we created a microsite for people to display their appreciation towards their women by creating
message, not only online but also broadcasted live at big shopping malls.
− Men of all ages participated in rewarding the women in their lives with KIDO with more than 10,000 thank-
you messages were sent through the online campaign and digital activations. Brand awareness increased
up to 94% during the campaign and sales reached 300% of average monthly sales.
20. 22 Property of Isobar. Privileged & Confidential.
► Business/Consumer Challenge
− Tết, as Vietnamese culture is the time best time of happiness, time of family reunion after a hard – working
year. However, its meaning has faded out as years gone.
− NEPTUNE, a brand leader among cooking oil category has run their Tet for 05 years with consistent
concept “Tet Doan Vien” (Lunar New Year reunion). In 2015, Neptune continues this concept with new
touching Tet TVC to enhance consumer’s love and promote Neptune gift bundle.
− Agency is requested to spread out this TVC on Digital & introduce Neptune gift bundle as ideal gift on Tet.
− “For Youngsters, Tet is the time to relax and reward themselves by travelling abroad with friends”
►Idea & result
− We create conversation & controversy on Digital & PR about TVC content of “Lunar new year, go home or
travel?” by leverage KOLs opinion about their own Lunar new year by diversified contents.
− TVC YouTube views: over 2 mils after the campaign (vs. KPI 1.3 mils).
− Top 03 Tet most favorite campaigns.
− Sales increase significantly during the campaign.
neptune: tết 2016 campaign
21. 24 Property of Isobar. Privileged & Confidential.
− Ensure - The competitor is the leading brand: TOM and owns 90% of market share
− Lack of Brand Awareness
− Target to the consumers who want to take care of their parents, especially in terms of health
► Idea & result
− Taking advantage of Fathers’ Day, we create chances for those who want to say thanks to their fathers. By
recording their voices via a Facebook App, we select 100 Best Thanks and send to their fathers with a
recorded CD, a Thank-you card and a Sure-Prevent product.
− Besides, we coordinate with 1080 switchboard to deliver the voice message via phone calls.
vinamilk: sure-prevent’s father day
22. 27 Property of Isobar. Privileged & Confidential.
− Due to Vietnam's legal constraint against advertising to mothers with babies under 2 years-old, the milk
industry suffers from collecting accurate data of consumer profiles for execution of brand activation.
► Idea: Our innovation - Digital Activation on wifi marketing platform
− The innovation of digital activation on wifi marketing platform has proven its advantages over the
conventional way, which helps ABBOTT’s targeted samplings reach their right audiences – moms with
children aged 3 to 6, as well as simplifying the user journey and increase ROI by minimize the labor cost.
− 73,833 mothers reached in a week in 5 different places via wifi marketing platform. 1,921 people signed up
into brand platform. 70% acquisition cost per lead saved
abbott: digital sampling activation
23. 29 Property of Isobar. Privileged & Confidential.
− Wifi is a new media channel to connect with the digital generation consumers.
− Reach can be targeted to specific locations with wifi marketing.
− Messages & approach takes a new innovation, enabled through new technology.
− An essential part in So-Lo-Mo strategic planning.
− An trust-worthy entrance for omni-channel marketing.