1. Public Relations for Small & Medium Sized Businesses

2. Agenda Media Relations Blogging for Success Social Media 101

3. Media Relations

4. What is News? News vs Feature Trend stories How-to or help stories Expert testimony on current events Good news vs Bad news (media bias) What’s in it for readers?

5. Media Relations The media cannot operate without PR! The media are always looking for stories The media are very busy and often abrupt The media, particularly print, are not paid well The mainstream media will not let you review a story before it goes to print – so don’t ask Respect their time. Call them back.

6. More About The Media Demographics The Media love “experts” and go back to the same source often Become an “expert” by speaking, publishing, association leadership

7. National News Trade magazines Wire Services (BusinessWire, PR Newswire) Beat writers (newspapers, magazines) The World Wide Web

8. Hyper-Local Local news is sweet spot for SMBs Television segments Daily newspapers Weekly newspapers Magazines Web sites

9. Local Television Six stations in the Phoenix market FOX-10, NBC-12, ABC-15, CBS-5, 3TV and AZTV-7/13 All have shows you can be on Contact producers with ideas Concept/visuals Contact info on Web sites or simply call main line and ask for phone or e-mail

10. Arizona Republic The only daily left in Phoenix Main sections National Local Business Sports Living Special sections Calendar (Thu) Yes (Sat) Regionals East Valley, West Valley, Phoenix, Scottsdale Web site and bylines (first.last@arizonarepuiblic.com)

11. Weeklies Best opportunities for SMBs Business Journal East Valley Tribune Ahwatukee Foothills News, Glendale Star, Mesa Independent, Jewish News Auto Web posting List on Valley PR Blog List at http://www.usnpl.com

12. Magazines Topic/geographic specific Raising Arizona Kids, Scottsdale Magazine, Square Foot Magazine, Phoenix Home & Garden Small staffs Long lead times Hard to get in Must have visuals Calendars

13. Local Web sites Topic/Geographic specific http://www.technewsarizona.com/ http://phoenix.momslikeme.com http://www.topix.com/city/scottsdale-az http://www.westvalley101.com/ Blogs http://arizonanotebook.com/ http://zoniereport.com/

14. Press Release/Advisory Press Release Standard Format Five Ws Inverted pyramid News and feature Social Media release http://www.pitchengine.com/ Advisory For events only

15. Blogging for success

16. What Says Wordpress? Express yourself No waiting on your webmaster Be "findable" on the search engines Dialogue with your customers Customers share their comments, feedback, ideas, and concerns Leadership through blogging Showcase photo and image galleries It’s fun *Source: Wordpress

17. Blogging for Business For company leaders to communicate directly with customers For employees to communicate with customers To reinforce your brand To produce organizational transparency To keep customers updated on product issues To serve as a channel to the public in a crisis To report to a constituent audience on the company’s positions To establish yourself as a subject matter expert *Holtz & Demopolis: Blogging For Business

18. Get More Visitors

19. Get More Links

20. Get Indexed

21. Company Blogs Company blogs include: Delta Airlines Dell Yahoo! Boeing EDS General Motors IBM Johnson & Johnson Microsoft Salesforce.com Sprint

22. Changing Hands

23. House of Sparky

24. Just Roughin’ It

25. Atomic Comics

26. Valley PR Blog

27. CEO Blogs CEO blogs include: J. Willard Marriott Jr., CEO, Marriott International Michael M. Crow, President, Arizona State University Marc Cuban, HDNET & Dallas Mavericks Bob Lutz, Vice Chairman, General Motors Corporation Kevin Lynch, Chief Software Architect, Macromedia Justin Rattner, CTO, Intel Bob Parsons, President, godaddy.com Jonathan Schwartz, COO, Sun Microsystems Mike Critelli, Executive Chairman, Pitney Bowes David Neeleman, Chairman, JetBlue Airways

28. Michael Dell

29. Mark Cuban

30. A Quick tutorial

31. Tools for Blogging WordPress Moveable Type Type Pad Blogger.com Live Journal …and about 1,000 others

32. WordPress The most popular blogging tool Simple to use Free Hosted or application www.wordpress.com www.wordpress.org

33. A Word About Design Built-in Templates Hosted version has more than 60 flexible designs Custom Design Use templates Have your web designer build it Function Over Form

34. New Post

35. Linking Text

36. Categories

37. Upload Image

38. Link to Image

39. Blogging best practices

40. Keys to Better Blogging Headlines are Important Short Catchy Headlines Use Key Words Keep it Simple Single Topic Posts Keep it Short Two to three paragraphs Have an Opinion Be a “Thought-Leader” (Have a take, do not suck!) Offer Advice/Best Practices Links Photos

41. Headlines Facebook Music Rumors Google Says It’s Making Reader More Fun Impress names Luth VP What Sold me on Twitter Yahoo Answers To Go Mobile Google’s Share of U.S. Online Ads Hits 40 Percent Plaxo + LinkedIn + iPhone = Brilliant *All Headlines from TechCrunch

42. Links

43. Photos/Images

44. Trackbacks An acknowledgment sent via a network signal Facilitates communication between blogs Helps grow your audience

45. Tags Search optimization Internal External Use only a few on each post Helps people find your post

46. Promoting Your Blog

47. The Basics Tell everyone you know! Add link to blog from web site Include a link to your blog in your e-mail signature Put your blog address on your business card Announce the launch of your blog in customer communications eNewsletters, eBlasts, Store flyers, etc.

48. RSS Feeds Feedburner RSS feed e-mail option

49. Free Blog Listings Technorati Google Blog Search Bloglisting.net Icerocket Mybloglog Alltop Buzzerhut

50. Viral Tactics Blogroll Reciprocal Links Comments Always register and include email AND blog address Get a “gravatar” http://en.gravatar.com/

51. Piggybacking Read lots of blogs Write a post on your blog about something you’ve read Link to it in your post Trackback to it

52. Social Integration Linkedin WordPress module included Facebook Third Party Applications Social RSS MySpace

53. Tweet Tweet

54. Get Social Bookmark posts on Delicious Stumble posts on StumbleUpon Post a teaser on Linkedin status Use Sharethis or similar tool Digg it

55. Social networking 101

56. Definition A social network service focuses on building online communities of people who share interests and activities, or who are interested in exploring the interests and activities of others.* *Wikipedia

57. Popular Social Networks MySpace Facebook Linkedin Classmates.com Friendster Meetup.com Orkut

58. Specialty Social Networks TeeBeeDee (baby boomers) Cafe Mom (mothers) Black Planet (African Americans) Good Reads (book lovers) Out Everywhere (GLBT) Yelp (restaurant reviews) SciSpace.net (scientists)

59. Extreme Specialty Networks sjsualumninetwork.com nurselinkup.com paganspace.net firefighternation.com navyformoms.com designrelated

60. Business or Pleasure? Both! Virtual face-to-face Comscore: fastest growing segment of Facebook was 25-34 demographic Facebook has more than 100 million users June 2008 Conference Board report: one out of every four people online visits social networking sites (update: 35%) Business owners can reach customers directly Targeted marketing Networking Career Searches/Recruiting

61. Linkedin

62. Six Degrees of Separation www.linkedin.com 16 million users Search by name, location, company Get introduced to potential clients by people who know them already Online resume or business profile Recommend and be recommended Ask questions and answer questions

63. Facebook

64. Groups Join and meet in groups Public Relations Society of America (PRSA) Rae Waters for State Representative San Diego Padres fans Create your own

65. Group Pages

66. Business Pages Essentially a visual business listing Background Photos/Videos Links Events Discussion Board

67. Business Page

68. Doing business Set up a personal and business profile Add content Invite your friends and associates Surf around, join groups, offer advice and make new friends and associates Meet friends of friends and grow your network exponentially Feed your blog to your Facebook page

69. 10 Reasons to Use Facebook for Business Meet your peers Find business contacts Instant gate opener Build relationships Raise visibility Develop your personal brand Target your niche Get rapid top Google placement Place targeted ads No cost marketing Source: Mari Smith, Author, Facebook for Professionals

70. Twitter

71. Why Tweet? Gain exposure for your blogs…and gain potential readers Market work, products, services, etc. Answer questions/ ask questions Learn new things from other industry professionals Seek out industry colleagues for assistance w/ special projects Announce events Share interesting articles Live event coverage

72. Who is Tweeting? @barackobama @richardbranson @ceosunblog @lancearmstrong @snoopdogg @the_real_shaq @britneyspears

73. Twitter Tools Online at twitter.com Via Blackberry or iPhone Desktop applications Twhirl Seesmic BigTweet Auto update Facebook Ping.fm Everywhere at once

74. Questions?

75. http://www.slideshare.net/lengutman