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Portuguese Ecommerce tutorial

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In this country guide, Lengow gives you an overview of the ecommerce market in Portugal. Estimates predict that online sales in this market will double by 2020, and this comprehensive guide has all the need-to-know Portuguese trends, as well as Portuguese e-shoppers' purchasing behaviour.

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Portuguese Ecommerce tutorial

  1. 1. EASILY SELL EVERYWHERE USER GUIDES stay on page Portuguese Ecommerce Outlook
  2. 2. Ranking Southern Europe in turnover (€ million) The Portuguese ecommerce sales reached €2.9bn in 2014, which means there has been a 13.3% ECOMMERCE GROWTH IN 2014. The share of ecommerce in TOTAL RETAIL IS 3,1%. At current rates, it is expected that B2C ecommerce sales will account for something between 5 AND 6 BILLION EUROS BY 2020. A bright future for Portuguese ecommerce market EASILY SELL EVERYWHERE Portuguese Ecommerce Outlook 1. SPAIN 2. ITALY 3. TURKEY 4. GREECE 5. PORTUGAL 6. CROATIA 7. CYPRUS 8. MALTA 16,900 13,278 9,800 3,850 2,945 280 170 28 Ecommerce sales in Portugal in € bn (2011-2020e) PORTUGAL IS THE BIGGEST ECOMMERCE MARKET IN EUROPE 19th 6 5 4 3 2 1 0 2011 2012 2013 2014 2015 2020
  3. 3. Most popular online shopping categories according to online consumers in Portugal 26% 24% 24% 24% 21% 18% 18% 18% 16% 16% Mobile & electronics Toys, children goods Home furnishing, art, decoration Informatics Books, magazines Food, drinks, tobacco Games/consoles Health/Fitness Sport/leisure Fashion/jewelry/ lingerie Major opportunities In terms of spending per onlin shopper, Portugal ranks among the top of the Southern European region. After three consecutive years of decline, retailing in Portugal stabilised during 2014. More and more Portuguese retailers start to provide a multi-channel experience to their clients. Tickets (music, sport…) DVD/Videos Watches, Glasses Animals, gardening, handiwork Cosmetics, perfumes Desk furnitures CD/Music Flowers/Gifts Pictures and services Online credit/ Financial products Travels/Tourism Others 34% 13% 13% 11% 8% 8% 8% 0% 0% 3% 5% 5% In terms of unique visitors per months, is the largest B2C e-commerce site in Portugal. It is followed by Other popular e-commerce sites in Portugal are and Portuguese online stores
  4. 4. In total, 2.2 million Portuguese consumers bought goods and/or services online last year. Cross-border E.U. B2C purchases represent 12%of total sales in Portugal How Portuguese shop online In total, they spent €2.9bn online. THE AVERAGE SPENDING PER ESHOPPER WAS €1330(ranking Portugal above the most influential countries in the region) €1330 Each user visits an average 1341 web pages and spends about 22.5 hours per month browsing the Internet (2014) By 2020 there will be more than 9 million Internet users 84% of the population and 4.5 million e-shoppers each one will spend more than 1000€ In 2014, there were 10.4 million portuguese, of which 7 million CONNECTED TO THE INTERNET 66%penetration rate Portuguese preferred online payment method is the credit card, but 1.3 million Portuguese also used the MB NET service which generate temporary cards for online payments Download the full version

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