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EASILY SELL EVERYWHERE
USER GUIDES
stay on page
Switzerland
Ecommerce Outlook
A bright future
for the Swiss ecommerce market :
Ecommerce sales in Switzerland
(in billion euros)
SWITZERLAND HAS QUITE H...
Overview of popular product groups
Online sales and growth rates
of popular groups in 2014
€989.4mn
€511.5mn
€501.7mn
€456...
How the Swiss shop online
6million
swiss
USE THE INTERNET AND
4.4million
SHOP ONLINE
ONLINE SWISS
SHOPPERS SPEND AN
ANNUAL...
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Country guide : Switzerland ecommerce market

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In this country guide, Lengow gives you an outlook of the Swiss ecommerce market.
Read about how to start selling online in Switzerland: ecommerce trends, popular product groups and the major opportunites that this market may offer your business. 

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Country guide : Switzerland ecommerce market

  1. 1. EASILY SELL EVERYWHERE USER GUIDES stay on page Switzerland Ecommerce Outlook
  2. 2. A bright future for the Swiss ecommerce market : Ecommerce sales in Switzerland (in billion euros) SWITZERLAND HAS QUITE HIGH INTERNET PENETRATION: 87% (above the average European rate) 16.1% E-COMMERCE GROWTH IN 2014 Ecommerce sales are expected to reach 13,8 BILLION EUROS IN 2015 Online retail of goods represent 5,5% OF TOTAL RETAIL OF GOODS Local currency is the Swiss Franc NOT THE EURO EASILY SELL EVERYWHERE Switzerland Ecommerce Outlook 1. GERMANY 2. SWITZERLAND 3. AUSTRIA 4. POLAND 5. CZECH REPUBLIC 6. HUNGARY 7. SLOVAKIA 8. SLOVENIA 71,200 12,717 11,685 6,541 2,874 930 402 216 Ranking Central Europe in turnover (€ million) SWITZERLAND IS THE BIGGEST ECOMMERCE MARKET IN EUROPE 8th 2011 2012 2013 2014 2015 14 12 10 8 6 4 2 0
  3. 3. Overview of popular product groups Online sales and growth rates of popular groups in 2014 €989.4mn €511.5mn €501.7mn €456.3mn €439.1mn €447.3mn €351.3mn Consumer Electronics Food / Nearfood / Health Information Technology Fashion : Clothing Books Home & Garden Media & Entertainment Household Electronics Shoes & Lifestyle Toys The most common online payment method in Switzerland is paying by invoice followed by standard credit card and PayPal. 2/3 of Swiss online shoppers buy from foreign websites. Concerning cross-border, merchants should particularly reassure Swiss customers. Unlike in many other countries, the food/ grocery sector is doing well in Switzerland. Sport Others €383.5mn is the biggest online store in Switzerland €414.4 million euros in sales in 2014 Other popular online stores in Switzerland are Major opportunities €1,113.5mn €605.1mn €578.7mn €539.3mn €528.3mn €527.8mn €397mn €446.3mn €267.7mn €232.4mn €186.2mn €160.1mn €155.2mn €142.9mn €90.5mn €81.9mn +14.6% +18.3% +15.4% +18.2% +20.3% +18% +13% +15.2% +16.3% +8.6% +10.6% +16.4% 2013 2014
  4. 4. How the Swiss shop online 6million swiss USE THE INTERNET AND 4.4million SHOP ONLINE ONLINE SWISS SHOPPERS SPEND AN ANNUAL AVERAGE OF €1800(the fifth highest in Europe) Local language websites are preferred €1800 French German English Italian Return rates are quite high in Switzerland, like in Germany. 6 out of 10 Swiss online shoppers buy from abroad because of the relatively high prices in Switzerland. When Swiss shoppers buy online cross-border, they mainly make purchases from Germany France US Swiss shop online to save time to compare prices to get their order delivered at home %% Older people are a particularly active category when it comes to online shopping. 82% of Swiss people aged more than 65 shop online Download the full version

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