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Leila El-Kayem © 2013How technology enables greater storytelling
HOW TECHNOLOGY
ENABLES GREATER
STORYTELLING
Leila El-Kayem © 2013How technology enables greater storytelling
Hello, my name is
Leila. I am a Creative
Director.@leilaelkayem
Leila El-Kayem © 2013How technology enables greater storytelling
There’s lots of talk about
the latest technology trends
and tools that you can use to
tell your story.
Leila El-Kayem © 2013How technology enables greater storytelling
Leila El-Kayem © 2013How technology enables greater storytelling
Instead, I want to talk about
how it starts with real life.
Then, about how technology
can be used to tell your
story and make it great for
every body.
Leila El-Kayem © 2013How technology enables greater storytelling
SO...
1.	 What is storytelling?
2.	 The role of technology
3.	 Make it great
Leila El-Kayem © 2013How technology enables greater storytelling
STORYTELLING:
Sharing of events with
words, images, sounds, and/
or experiences.
Sometimes with improvisation
or embellishment.
Wikipedia
Leila El-Kayem © 2013How technology enables greater storytelling
Leila El-Kayem © 2013How technology enables greater storytelling
THE ROLE OF
TECHNOLOGY
Leila El-Kayem © 2013How technology enables greater storytelling
The inner self is very
connected to the outer self.
The Bill Hicks Story
Leila El-Kayem © 2013How technology enables greater storytelling
The role of technology and the
internet is much like the old
Choose your own Adventure
series. The books were very
different to any other books,
in that it allowed you to
choose the storyline.
Leila El-Kayem © 2013How technology enables greater storytelling
Leila El-Kayem © 2013How technology enables greater storytelling
The story was no longer
linear, instead, the story
changed depending on which
chapter you wanted to jump
to next.
Leila El-Kayem © 2013How technology enables greater storytelling
Leila El-Kayem © 2013How technology enables greater storytelling
Today, the internet is much
the same, only that there are
many more factors around
you that can also influence
your story.
Leila El-Kayem © 2013How technology enables greater storytelling
Imagine you wanted to start
to tell a story...
Leila El-Kayem © 2013How technology enables greater storytelling
Leila El-Kayem © 2013How technology enables greater storytelling
But, you don‘t have a story
without a plot, a narrative and
characters.
These can be drawn up by
your own experiences.
Leila El-Kayem © 2013How technology enables greater storytelling
Leila El-Kayem © 2013How technology enables greater storytelling
Stories should have a coma,
not a period.
Gaston Legorburu
The Shift from Storytelling to Storyscaping
Leila El-Kayem © 2013How technology enables greater storytelling
MAKE IT GREAT!
Leila El-Kayem © 2013How technology enables greater storytelling
Technology has given us
many tools that we can use to
document, create and share
our stories.
But not every story is worth
telling.
Leila El-Kayem © 2013How technology enables greater storytelling
56% of people using social
media experience FOMO
(the fear of missing out).
mylife.com
Leila El-Kayem © 2013How technology enables greater storytelling
Leila El-Kayem © 2013How technology enables greater storytelling
Leila El-Kayem © 2013How technology enables greater storytelling
So, how does technology
enable me to tell a great
story?
The truth is, it doesn‘t
guarantee a great story.
Leila El-Kayem © 2013How technology enables greater storytelling
Technology influences how
we learn stories, how we tell
stories, and who hears them.
Leila El-Kayem © 2013How technology enables greater storytelling
When was the last time you
swang on a swing?
Leila El-Kayem © 2013How technology enables greater storytelling
Leila El-Kayem © 2013How technology enables greater storytelling
Jeff Waldman wanted to share
the freedom of experiencing
swinging and hung up swings
all over San Francisco.
Leila El-Kayem © 2013How technology enables greater storytelling
Leila El-Kayem © 2013How technology enables greater storytelling
People started to swing and
share their stories with the
world through photos and film
posting them all over the
internet. Then, a global brand
decided to become a part of
the story too.
Leila El-Kayem © 2013How technology enables greater storytelling
Leila El-Kayem © 2013How technology enables greater storytelling
Life inspires stories.
Technology shares them.
Leila El-Kayem © 2013How technology enables greater storytelling
Leila El-Kayem © 2013How technology enables greater storytelling
Got a story to share?
@leilaelkayem

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How Technology Enables Greater Storytelling

  • 1. Leila El-Kayem © 2013How technology enables greater storytelling HOW TECHNOLOGY ENABLES GREATER STORYTELLING
  • 2. Leila El-Kayem © 2013How technology enables greater storytelling Hello, my name is Leila. I am a Creative Director.@leilaelkayem
  • 3. Leila El-Kayem © 2013How technology enables greater storytelling There’s lots of talk about the latest technology trends and tools that you can use to tell your story.
  • 4. Leila El-Kayem © 2013How technology enables greater storytelling
  • 5. Leila El-Kayem © 2013How technology enables greater storytelling Instead, I want to talk about how it starts with real life. Then, about how technology can be used to tell your story and make it great for every body.
  • 6. Leila El-Kayem © 2013How technology enables greater storytelling SO... 1. What is storytelling? 2. The role of technology 3. Make it great
  • 7. Leila El-Kayem © 2013How technology enables greater storytelling STORYTELLING: Sharing of events with words, images, sounds, and/ or experiences. Sometimes with improvisation or embellishment. Wikipedia
  • 8. Leila El-Kayem © 2013How technology enables greater storytelling
  • 9. Leila El-Kayem © 2013How technology enables greater storytelling THE ROLE OF TECHNOLOGY
  • 10. Leila El-Kayem © 2013How technology enables greater storytelling The inner self is very connected to the outer self. The Bill Hicks Story
  • 11. Leila El-Kayem © 2013How technology enables greater storytelling The role of technology and the internet is much like the old Choose your own Adventure series. The books were very different to any other books, in that it allowed you to choose the storyline.
  • 12. Leila El-Kayem © 2013How technology enables greater storytelling
  • 13. Leila El-Kayem © 2013How technology enables greater storytelling The story was no longer linear, instead, the story changed depending on which chapter you wanted to jump to next.
  • 14. Leila El-Kayem © 2013How technology enables greater storytelling
  • 15. Leila El-Kayem © 2013How technology enables greater storytelling Today, the internet is much the same, only that there are many more factors around you that can also influence your story.
  • 16. Leila El-Kayem © 2013How technology enables greater storytelling Imagine you wanted to start to tell a story...
  • 17. Leila El-Kayem © 2013How technology enables greater storytelling
  • 18. Leila El-Kayem © 2013How technology enables greater storytelling But, you don‘t have a story without a plot, a narrative and characters. These can be drawn up by your own experiences.
  • 19. Leila El-Kayem © 2013How technology enables greater storytelling
  • 20. Leila El-Kayem © 2013How technology enables greater storytelling Stories should have a coma, not a period. Gaston Legorburu The Shift from Storytelling to Storyscaping
  • 21. Leila El-Kayem © 2013How technology enables greater storytelling MAKE IT GREAT!
  • 22. Leila El-Kayem © 2013How technology enables greater storytelling Technology has given us many tools that we can use to document, create and share our stories. But not every story is worth telling.
  • 23. Leila El-Kayem © 2013How technology enables greater storytelling 56% of people using social media experience FOMO (the fear of missing out). mylife.com
  • 24. Leila El-Kayem © 2013How technology enables greater storytelling
  • 25. Leila El-Kayem © 2013How technology enables greater storytelling
  • 26. Leila El-Kayem © 2013How technology enables greater storytelling So, how does technology enable me to tell a great story? The truth is, it doesn‘t guarantee a great story.
  • 27. Leila El-Kayem © 2013How technology enables greater storytelling Technology influences how we learn stories, how we tell stories, and who hears them.
  • 28. Leila El-Kayem © 2013How technology enables greater storytelling When was the last time you swang on a swing?
  • 29. Leila El-Kayem © 2013How technology enables greater storytelling
  • 30. Leila El-Kayem © 2013How technology enables greater storytelling Jeff Waldman wanted to share the freedom of experiencing swinging and hung up swings all over San Francisco.
  • 31. Leila El-Kayem © 2013How technology enables greater storytelling
  • 32. Leila El-Kayem © 2013How technology enables greater storytelling People started to swing and share their stories with the world through photos and film posting them all over the internet. Then, a global brand decided to become a part of the story too.
  • 33. Leila El-Kayem © 2013How technology enables greater storytelling
  • 34. Leila El-Kayem © 2013How technology enables greater storytelling Life inspires stories. Technology shares them.
  • 35. Leila El-Kayem © 2013How technology enables greater storytelling
  • 36. Leila El-Kayem © 2013How technology enables greater storytelling Got a story to share? @leilaelkayem