LinkedIn is a social networking platform designed to connect people on a business level. Job seekers can connect with company contacts. Businesses can publicize their job openings and recruit qualified candidates. Professionals can connect with others in their field. There are many ways that LinkedIn can be used to establish yourself in your industry. As with any social networking platform, one component is status updates and connecting with your contacts. Read the full blog post online: http://legacymarketingservices.com/wk/updating-linkedin-company-pages-with-ho... HootSuite Trial: http://bit.ly/HootsuiteTrial

1. How to Update LinkedIn
Company Pages

2. LinkedIn is a social networking platform
designed to connect people on a business
level.

3. • Job seekers can connect with company
contacts.
• Businesses can publicize their job openings
and recruit qualified candidates.
• Professionals can connect with others in
their field.

4. There are many ways that LinkedIn can be
used to establish yourself in your industry.

5. As with any social networking platform, one
component is status updates and connecting
with your contacts.

6. In another tutorial, I share how to
automatically publish a blog post or article
from your site onto LinkedIn.
However, you may want to publish a link to the
post again later on or publish other status
updates.

7. While you can do this directly from your
account on LinkedIn, most of us have other
things to occupy our day rather than sitting on
a social site.

8. It was previously possible to link your Twitter
and LinkedIn profile. Any Twitter status
updates would automatically display on your
LinkedIn profile as well.
However, this did not solve the problem of
posting updates to your company profile.

9. Regardless, this integration was recently
discontinued and is no longer possible.

10. So what is the solution?
Whenever possible, I try to create a situation
where I can publish once and promote on as
many networks as possible with a single click.

11. I like integrated solutions.

12. My business social network accounts are part
of my content schedule.
The service that I use to manage this
schedule is Hootsuite.

13. Fortunately, Hootsuite announced their
addition of LinkedIn Company page updates
just prior to the announcement that the
Twitter and LinkedIn integration was
discontinued.

14. Updating LinkedIn with Hootsuite
To begin, you need access to the following
accounts:
• LinkedIn Profile
• LinkedIn Company Page
• Hootsuite Account

15. Add LinkedIn Profile/Company Page
to Hootsuite
• Click on the Getting Started Tab
• Click on Add another Social Network
• Select LinkedIn
• Click Connect with LinkedIn

16. Once you have imported your profile and
company pages, you can then post or
schedule updates.

17. Posting an Update to a LinkedIn
Company Page
• Click in the Compose Message box
• Select the profile/page you would like to
post to.
• Either click "Send Now" or click the calendar
icon to schedule posts in the future.

18. To include a link, paste it into the "Add a Link"
box and click "Shrink Link." Any clicks on the
link will then be tracked in the Hootsuite
reports and analytics.

19. By using Hootsuite, you can integrate your
LinkedIn profile and company pages with your
business content schedule easily.

20. Legacy Marketing Services
www.LegacyMarketingServices.com
http://www.facebook.com/LegacyMktg
https://twitter.com/LegacyMktg
http://www.linkedin.com/company/legacy-
marketing-services