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PresentationPhilipYoung

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Serge Cornelus
Serge Cornelus
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New Ways to Communicate? Theoretical Perspectives on the Use of Social Software in Public Relations and Marketing Philip Young University of Sunderland
 
The Old PR
The vector of communication
What is the New PR? ,[object Object],[object Object]
Delivering the New PR ,[object Object],[object Object]
The acadmic challenge ,[object Object],[object Object]
The Old PR
The vector of communication
What is the New PR? ,[object Object],[object Object]
Two types of conversation…. ,[object Object],[object Object]
The Old PR
The Old PR
The vector of communication
The vector of communication
Where reputation is formed ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Can theory take it? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Aggregation ,[object Object],[object Object],[object Object]
It’s linear, stupid ,[object Object],[object Object],[object Object],[object Object]
The start of something new? ,[object Object]
Aggregated individual dialogues ,[object Object],[object Object],[object Object]

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