The Business Value of Corporate Blogging

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Serge Cornelus

Business Technology

the business value of blogging Marieke van Zuien Mark van der Wolf

the question we hear most... Why should I spend part of my budget on a blog? (and not on something else?)

the business value of blogging ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

key findings: Asia ,[object Object],[object Object],[object Object],[object Object],[object Object]

key findings: Europe ,[object Object],[object Object],[object Object],[object Object],[object Object]

key findings: US ,[object Object],[object Object],[object Object],[object Object]

the bottom line Corporate blogging is still rare.

the blogging decision in four steps ,[object Object],[object Object],[object Object],[object Object]

types of blogs “ Real” corporate blogs are: ,[object Object],[object Object],[object Object]

blogging requirements ,[object Object],[object Object],[object Object],[object Object],Time and skill can be bought, knowledge cannot!

...so why should I start blogging? For most companies, there’s no immediate need to start blogging. ,[object Object],[object Object],[object Object],[object Object]

...so why should I start blogging? A corporate blog can be an entirely new window to the world, providing benefits to the entire organisation BUT: ...and there’s still a lot of first mover advantage to be gained out there!

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