We all know those rad photos, graphics, audio tracks, videos and infographics can't just be "taken" from the internet and used for our own digital purposes, or can they? Learn how to find creative works that are free to use AND that will make your project stand-out. This interactive session is designed for marketers, entrepreneurs and anyone who doesn't want trouble with the law!

1. YOU SAID “COPY” RIGHT?
The do’s and do not’s of social and media sharing
April, 2016
Lee Fox
PeerSpring

2. is this YOUTUBER allowed to use
Adele’s song?

3. As a general rule,
a person who creates an original work
owns the copyright in the work.

4. “quote” the written word
Mags

5. 90%
of INFORMATION
transmitted to the BRAIN is
VISUAL and visuals are
PROCESSED
60,000x FASTER
than TEXT.

6.
posts with
VIDEO
attract
3x MORE
inbound links
than plain text

7. COMMON SENSE MEDIA

8. you CAN use works of others
under certain conditions
Kristy

9. what do you know
about fair
use?

10. Tai O'Leary
SO… can a popular song
from a famous artist be
used?

11. SIndy
a small portion or sample
can be used
YES!

12. Gobi
ok to use original works
“as is?”

13. Rob Marquardt
it has to be “transformed”
NO!

14. Zhao
ok to “undercut” the original product?

15. Leap Key
commercial value
can not be
diminished
NO!

16. Davidd
ok to “mash-up” the original work?

17. Zhao!
so long as
new meaning of the work is added
YES!

18. Pictures Of Money
ok to profit
from original work?

19. William Warby
use can not be for “profit”
NO!

20. Toni Takitani
ok to speak “badly”
“critique,” or “make fun” of
original work?

21. My Glass Slipper
new work is:
“critique”
“satire” and / or
“education”
YES!

22. what do you know about
creative commons?

23. GotCredit
cc1.0 license
Images are dedicated to
public domain!

24. FREE +
LOW COST
PUBLIC
DOMAIN
SITES
unsplash
boss fight!
gratisogrophy

25. EUGENE KIM
where to find creative
commons sources?

26. CREATIVE
COMMONS
LICENSING
IMAGES

27. Jamal Fanaian

28. IMAGES TELL A STORY

29. IMAGES TELL A STORY

30. FREE +
LOW COST
EDITING and
DESIGN
TOOLS
PicFrame
Phonto

31. IMAGES TELL A STORY

32. ROXANNE READY

33. CREATIVE
COMMONS
LICENSING
VIDEO

34. 80% RETENTION IF VIDEO IS < 1min

35. is this YOUTUBER allowed to use
Adele’s song?

36. THANK YOU!
INFO@PEERSPRING.COM