Lee Debuse is a professional wakeboarder and owner of LDB Wake School, now in its 5th year. As the face of the company, Lee promotes LDB Wake School and his sponsors through demos, coaching, competitions, photoshoots, videos, and social media with thousands of followers. In 2012, Lee organized AOD tour stops, coached the British national team, and sponsored up-and-coming riders who found national and European success. Lee maintains a strong online presence through blogs, videos on sites like YouTube and Mpora, and maintains the LDB Wake School website and social media accounts to promote himself and his sponsors.

1. Lee Debuse
Professional Wakeboarder
and
2012 Season

2. LDBwakeschool is going in to its 5th year and is growing bigger every minute.
As well as being the founder and owner, I deal with customers and bookings on a daily basis.
Being actively involved on the day to day running helps me to promote myself, all sponsors and the school itself to
new and existing customers. As the face of the company, I speak to the public in person as well as through media
such as advertising and coverage which in turn helps to push my status as being one of the UK’s top wakeboard
schools.
As head coach I deal with customers at all levels of riding, from novice to professional.
I am now part of the Wakeboard UK coaching committee. Some of my duties involve coaching the British National
team.
I also put back into the sport by sponsoring a handful of upcoming riders, two of these have become national and
European champions in 2012. Having these under my banner also helps boost my profile in the sport.
WWW.LDBwakeschool.com
LDB Wakeschool

3. • Website 3000+ hits pcm
• 50,000 visit Thorpe lakes site
annually, the home of JBski and
LDBwakeschool
• Deal with, on average, 35
customers a day. The time I
speand with them allows me to
build a good personal
relationship which reflects on my
sponsors and profile.
Part of my 2012 promotion, the
print ad (left) featured in
• 5 issues of Syndicate wake mag
• The Ride Guide
• Wake Basics
• And various online press
LDB Wakeschool

4. Facebook
• Lee Debuse 2552 friends
• LDBwakeschool 1041 friends
• Lee Debuse Athlete page 388 fans
• LDBwakeschool group page 689 member
Twitter
• @LDBwake 462 followers.
All social network sites are linked together and updated daily.
Regular posts include news, photos and links to promote sponsor
brands.
Often profiled on current sponsors networks
Fox- Facebook 3,7mil
Twitter 32k
Liquidforce- Facebook 25k
Twitter 9k
Social Networks

5. I write a blog on the events and activites I get up to.
Throughout my regular posts, I actively promote my sponsors by reviewing products,
promoting events and generally speaking positive about them.
Blog

6. Contour Camera - online video ad
Riding in Orlando Florida, photo shoot.
Liquidforce Print Ad
Magazine and online

7. Event/Activity Info Presence Media
London International 3 demos per day for 2 weeks 1 of 4 riders performing demo’s 3x Videos - Syndicate Wake +
Boat Show - Excel 20,000 spectators over 2 weeks in front of thousands of other websites
Centre, January spectators over entire boat 4x photos in local papers
show 1x front cover on local paper
Multiple web articles inc photos
Team Relentless trip A week long trip through Europe which 1 of 5 riders on the trip 2x podcasts
through Holland and involved filming, photoshoots and visiting 8x mag article
Germany. several wakeparks and events. 3x web article
Multiple mag photos
Excessive video coverage
1st stop of the AOD The most popular grass roots tour in the Organised/run and hosted by Photos, online video and blog
wakeboarding tour. UK, with riders from all over the country myself @LDBwakeschool. Magazine articles
travelling to compete. Fully branded set with sponsors
40+ riders logos and equipment
Ultra sport / Liquid Product demonstration day to promote the Organised/run and hosted by
force demo day latest products, demo equipment and myself @LDBwakeschool,
publicise the brand.
Event Calendar

8. Event/Activity Info Presence Media
Fox Lake opening 1 of 3 riders invited to the opening launch Riding in demonstrations, Photos on fox lakes website and
day of Scotland’s first cable park Coaching the Scottish freestyle flyers
Scotland snowboarding team to Article and photos in Syndicate
wakeboard. magazine
Filming for web and tv coverage Photo used on their media
Photos for magazines and Fox package and park flyers/pricelist.
Lakes media Rider in their online promo video.
AOD Wakeboard The most popular grass roots tour in the Organised/run and hosted by Photos, online video and blog
Comp UK, with riders from all over the country myself @LDBwakeschool. Magazine articles
2nd stop travelling to compete. Fully branded set with sponsors
40+ riders logos and equipment
Large amounts of branding,
Web articles Alliance Wake,
Syndicate, British Waterski
Federation and Wide A Wake.
RAF coaching days Spent 2 days with the RAF wakeboarding Coaching 12 riders and giving N/a
Oxford team demos in Oxford
JB Ski kids club Relentless team helped out at Jbski kids Over 30 children, flags and Posters on the run up to event, JB
club by riding and coaching the kids banners, autographs and ski news letter sent out to 20,000+
photos with all riders
Walk the Line Riding in the qualifiers of one of the largest Representing as a team at the Short web video / photos
Qualifier rail event’s in the world end of our team trip through
Germany.
Germany
Event Calendar

9. Event/Activity Info Presence Media
Relentless Ride 1 week of shooting the Relentless Hugh presence throughout the 114 page magazine produced,
Guide photo shoots Wakeboarding guide magazine with many full page distributed to approx 30,000
sequence shots of trick
instructionals
Relentless trick tips A couple of mornings spent at An online instructional video. 40,000 hits and still going
filming LDBwakeschool filming my trick tip with Various wakeboarding sites
Whitenosugar Productions including Mpora
Wakestock Festival Europe’s biggest Wakeboard & Music Rider in Pool Gap contest Channel 4 half hour show
(N. Wales, July) festival Rider in Big Air contest Syndicate Wake Mag
15000 at festival site where Pool Gap is One of four Boat contest Sports Boat Mag
located judges Multiple local press pub’s
1000 viewing Big Air contest Multiple web podcasts.
7000+ viewing Boat Contest Various online coverage
Dock stock The first cable in Ireland, 4 demos per day Podcast for the event
Dublin, Ireland Event/competition, linked in with the Tall photoshoots Over 1 million passed thru the
Ships festival in the center of Dublin. event over the weekend
Coach and judge at the comp
Being one of 2 pro riders there
gained lots of attention on the
water and with media
Event Calendar

10. Event/Activity Info Presence Media
RAF coaching days Spent 2 days with the RAF wakeboarding Coaching 12 riders and giving N/A
Lincoln team demos
RAF inter service 5 day competition / training / party Over 50 riders attended Onsite promotion
comp Relentless supplied product
I was there to coach and give
demos.
FISE festival 4 day extreme sports competiton featuring Over 10,000 spectators with Online coverage
Montpellier, France wakeboarding one of the craziest wakepark Featured in wakeboarding press
setups Live web cast
Wakestock pool gap Judging the qualifier to let riders through to Over 40 riders Photos /riding demos
qualifier the Wakestock main event 10 making it through
Grass roots tour Doing demos, coaching, judging. 40 riders 100+ spectators. Demos, riding, photos,etc
Wake up Brighton Attending the comp, giving demos and 20 riders competing and crowd Promo through wake up Brightons
Syndicate hotspots judging watching the demos website
Syndicate wake magazine
Event Calendar

11. AOD tour stops
Organised and hosted two stops on the
AOD competition tour
Duties included
• overseeing competition as a whole
• running times
• liasing with riders and sponsors
• sourcing prizes
• sourcing judges and mc’s
• ensuring first aid certified
• hosting
• Promoting all brand involved
AOD Competition

12. Alliance Wake
Global Wakeboarding magazine online
Mulitple features throughout the year
including videos, photos and interviews
Website
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Magazine full page
Alliance Wake Magazine - Online

13. Unleashed
Global Wakeboarding magazine
Multiple features throughout the year
including videos, photos and interviews
Website
Unleashed Magazine - Online

14. Wakepress Magazine
Online International Wakeboard magazine
Featured on the front cover and an 8 page
interview with several photos
34,320+ web hits
Online Magazine

15. Online Magazine

16. Wake Basic
Print and Online Magazine
Featured on 16+ pages
Interviews, trick guides and
photographs
Featured on iTunes
Wake Basic Magazine

17. Wake Basic Magazine

18. Youtube
Video compilation of AOD tour
Fox clothing
Facebook page - 133k fans
Mulitple features including videos, photos
and interviews
Online

19. ‘Lads on Tour’
Showreel video
Featured on several relevant websites
including Alliance Wake and Holland’s The
Bang Clique
Online Video

20. Syndicate Magazine
Global Wakeboard magazine
Several features in the magazine and
online including photographs, interviews
and video content
Website
Syndicate Wake Magazine

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Article after placing first in the
Full page
Ropes and Wires competition
Syndicate Wake Magazine

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2 page spread advert
Featured in all large wakeboard related press
Print advert - Liquidforce

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Featured in print advert for Hannams Wakehub Featured in Fox Lakes Revue article
Ad ran in top wakeboard press etc.
Print

24. Riders tour through wakeparks in
Germany and Holland
Full branded equipment
Coverage in top wakeboard
magazines inluding Syndicate
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website
Including video content, photographs
and interviews
Relentless Europe tour

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Relentless Europe tour

26. London Boat Show
2 weeks in Excel arena
3 demos per day for 2 weeks
20,000 spectators over 2 weeks
Coverage in top Wakeboard
press including Syndicate
(pictured) as well as local
papers.
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and interviews
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London Boat Show

27. Storm article
Organised, wrote and featured
in an 8 page article for
Syndicate Magazine
Shot at Thorpe Park lakes
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Syndicate article

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Syndicate article

29. Powerboat and Rib magazine.
4 page article in the magazine
review on my boat and intervue
and article on myself.
Print

30. As a rider for the companies I support I always
make sure that I am representing well by-
-wearing specific branded clothing
-my boards and helmets are fully branded.
-my van is branded as it comes to all of the main
events with me it is a great way to gain publicity.
- my boat at LDBwakeschool looks great branded
up and gets a lot of attention in magazines, my
advertising, and is one of the main features of my
business.
Branding
Branding

31. My Axis A20 is one of the only boats of it kind in the country, the boat gets a lot
of attention in boat and wake media which is a great reason to have it fully branded in my sponsors
logos,
In Febury 2013 LDBwakeschool takes arrival of it Brand new 2013 axis whick will also gain lots of
media,
This boat will be at exibit at the London boat show In January. Which Is another great reason to get
involved with branding.
The boat featured on alliancewake.co.uk
The Boat

32. Throughout the season I feature in lots of online
Promotional videos.
There are Many videos online from this year,
this one is reatured on www.mpora.com got over 23000 hits
videos

33. Email - LeeDebuse@gmail.com
Lee@LDBwakeschool.co.uk
Website - LDBwakeschool.co.uk
Mobile - 07833362733
Contact