The document discusses the emerging era of smart, connected objects known as the Internet of Things (IoT). It describes how everyday objects will become smarter and more aware as they gain internet connectivity. Connected objects will be able to communicate with each other and users through continuous, two-way communication channels. This will turn objects into "natural born storytellers" by automatically collecting data about user behaviors and environments through embedded sensors. The document outlines design principles for IoT objects, suggesting they should know their own story and purpose, be aware of their surroundings, and be able to socially share information. It also presents models for how to strategically design and position IoT products and services to build trust with users and focus on engagement.
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