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Autonomous DRIVE
Cars	&	drivers	are	updating	their	relationship	status
TAG	TO|	June	6,	2018
www.designgroupitalia.com
WHO	I	AM
LEANDRO	AGRO’IxD/UX	+	IoT	Designer	|	@leeander
TAG	TO|	June	6,	2018Autonomous DRIVE
WHO	I	AM
LEANDRO	AGRO’IxD/UX	+	IoT	Designer	|	@leeander
TAG	TO|	June	6,	2018Autonomous DRIVE
Available	from	June	14th
50 years, 3 design traditions
A diverse, multicultural group of 65 people from 18 countries
80% of revenue from abroad (40...
5
CLIP	01
CITIES ARE SHAPED BY VEHICLES
TAG	TO|	June	6,	2018Autonomous DRIVE
TAG	TO|	June	6,	2018Autonomous DRIVE
TAG	TO|	June	6,	2018Autonomous DRIVE
TAG	TO|	June	6,	2018Autonomous DRIVE
TAG	TO|	June	6,	2018Autonomous DRIVE
What	if…
TAG	TO|	June	6,	2018Autonomous DRIVE
TAG	TO|	June	6,	2018Autonomous DRIVE
TAG	TO|	June	6,	2018Autonomous DRIVE
TAG	TO|	June	6,	2018Autonomous DRIVE
TAG	TO|	June	6,	2018Autonomous DRIVE
TAG	TO|	June	6,	2018Autonomous DRIVE
TAG	TO|	June	6,	2018Autonomous DRIVE
©	DESIGN	GROUP	ITALIA
TAG	TO|	June	6,	2018Autonomous DRIVE
Technologies	are	liberating	our	cities	
from	many	“vehicle”	con...
18
TAG	TO|	June	6,	2018Autonomous DRIVE
CLIP	02
FUTURE CITIES ARE SHAPED BY A.I.
A.I.	seems	like	it’s	
“almost	there”	when	it	
comes	to	autonomous	
driving.
TAG	TO|	June	6,	2018Autonomous DRIVE
Computers	and	
cars	get	married
TAG	TO|	June	6,	2018Autonomous DRIVE
https://ideas.4brad.com/topic/robocars
Brad Templeton...
TAG	TO|	June	6,	2018Autonomous DRIVE
TAG	TO|	June	6,	2018Autonomous DRIVE
1967
TAG	TO|	June	6,	2018Autonomous DRIVE
TAG	TO|	June	6,	2018Autonomous DRIVE
The	worldwide	demand	for	automobiles	will	not	
exceed	one	million,	particularly	due	t...
TAG	TO|	June	6,	2018Autonomous DRIVE
Re-inventing	cars	for	the	DRIVER	APOCALYPSE	age
©	DESIGN	GROUP	ITALIA
"Just	as	horseless	carriages	were	
not	simply	wagons	without	a	
horse,	autonomous	cars	will	not	
be	...
27
CLIP	03
HUMANS LOVE CARS
TAG	TO|	June	6,	2018Autonomous DRIVE
TAG	TO|	June	6,	2018Autonomous DRIVE
TAG	TO|	June	6,	2018Autonomous DRIVE
TAG	TO|	June	6,	2018Autonomous DRIVE
TAG	TO|	June	6,	2018Autonomous DRIVE
Modena
TAG	TO|	June	6,	2018Autonomous DRIVE
“I am a man who dreamed
to be Enzo Ferrari, and
who never woke up”
TAG	TO|	June	6,	2018Autonomous DRIVE
TAG	TO|	June	6,	2018Autonomous DRIVE
TAG	TO|	June	6,	2018Autonomous DRIVE
TAG	TO|	June	6,	2018Autonomous DRIVE
TAG	TO|	June	6,	2018Autonomous DRIVE
©	DESIGN	GROUP	ITALIA
‘Technologies	infuse	a	set	of	behaviours	to	all	kinds	of	objects,	while	
people	nurture	expectations...
TAG	TO|	June	6,	2018Autonomous DRIVE
BALANCED	RELATIONSHIP THE	OBJECT	IS	DEPENDENTTHE	PERSON	IS	DEPENDENT
• Linus	blanket ...
©	DESIGN	GROUP	ITALIA
TAG	TO|	June	6,	2018Autonomous DRIVE
BALANCED	RELATIONSHIP FULL	AUTONOMOUS	VEHICLEFULL	DRIVER	RESPON...
41
CLIP	04
THE CARS & DRIVERS ARE UPDATING
THEIR RELATIONSHIP STATUS
TAG	TO|	June	6,	2018Autonomous DRIVE
©	DESIGN	GROUP	ITALIA
TAG	TO|	June	6,	2018Autonomous DRIVE
The	ultimate	phone	dock
What	if	autonomous	cars	were	to	
have	the	same	impact	as	mobile	
phones	did?
45
The	“magical”	object	that	changed	everything
TAG	TO|	June	6,	2018Autonomous DRIVE
46
The	“magical”	object	that	changed	everything
TAG	TO|	June	6,	2018Autonomous DRIVE
©	DESIGN	GROUP	ITALIA
In	30	years,	the	number	of	cars	will	
decrease	by	85	percent,	but	the	
number	of	hours	driven	will	i...
Tesla	in	Autopilot	mode	hit	a	parked	California	police	car
TAG	TO|	June	6,	2018Autonomous DRIVE
TAG	TO|	June	6,	2018Autonomous DRIVE
Uber’s	self-driving	car	detected	pedestrian	6	seconds	before	fatal	crash
TAG	TO|	June	6,	2018Autonomous DRIVE
The	report	said	the	modified	2017	Volvo	XC90	radar	systems	observed	the	pedestrian	si...
The	report	said	the	modified	2017	Volvo	XC90	radar	systems	observed	the	pedestrian	six	seconds	before	impact	but	“the	self...
The	report	said	the	modified	2017	Volvo	XC90	radar	systems	observed	the	pedestrian	six	seconds	before	impact	but	“the	self...
The	report	said	the	modified	2017	Volvo	XC90	radar	systems	observed	the	pedestrian	six	seconds	before	impact	but	“the	self...
TAG	TO|	June	6,	2018Autonomous DRIVE
TAG	TO|	June	6,	2018Autonomous DRIVE
Algoritimi etici
Un	brand	è come	si comporta
TAG	TO|	June	6,	2018Autonomous DRIVE
Algoritimi etici
Un	brand	è come	si comporta
TAG	TO|	June	6,	2018Autonomous DRIVE
58
CLIP	05
A RENEWED LOVE
TAG	TO|	June	6,	2018Autonomous DRIVE
TAG	TO|	June	6,	2018Autonomous DRIVE
For	the	past	18	months,	a	
river	of	money	has	been	
flowing	between	Detroit	
and	Sili...
TAG	TO|	June	6,	2018Autonomous DRIVE
communities
©	DESIGN	GROUP	ITALIA
61
TAG	TO|	June	6,	2018Autonomous DRIVE
robots
TAG	TO|	June	6,	2018Autonomous DRIVE
brands
TAG	TO|	June	6,	2018Autonomous DRIVE
TAG	TO|	June	6,	2018Autonomous DRIVE
©	DESIGN	GROUP	ITALIA
TAG	TO|	June	6,	2018Autonomous DRIVE
Smart	cities	are	those	that	provide	
superpowers	to	their	citiz...
66
The	more	advanced	the	technology	is,	the	more	relevant	the	human	factors	become.
TAG	TO|	June	6,	2018Autonomous DRIVE
67
GRAZIE
Leandro	Agrò |	leeander@gmail.com
http://www.designgroupitalia.it
Infuse	HUMANITY	into	everything
(or	everything...
Autonomous DRIVE: Cars & drivers are updating their relationship status
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EVENT:
Connected City: Shaping together the city of tomorrow
with data and tech
Connected City is an open innovation program aimed at finding and accelerating new projects to unlock any city’s potential using data and technology.

ORGANISER
Talent Garden Turin, Fondazione Agnelli

CONTENT
Technologies are liberating our cities from many “vehicle” constrains.

Smart cities are those that provide superpowers to their citizens, empowering them and enabling them to do things that were unimaginable just 10 or 20 years ago.

  • Seja a primeira pessoa a gostar disto

Autonomous DRIVE: Cars & drivers are updating their relationship status

  1. 1. 1 Autonomous DRIVE Cars & drivers are updating their relationship status TAG TO| June 6, 2018 www.designgroupitalia.com
  2. 2. WHO I AM LEANDRO AGRO’IxD/UX + IoT Designer | @leeander TAG TO| June 6, 2018Autonomous DRIVE
  3. 3. WHO I AM LEANDRO AGRO’IxD/UX + IoT Designer | @leeander TAG TO| June 6, 2018Autonomous DRIVE Available from June 14th
  4. 4. 50 years, 3 design traditions A diverse, multicultural group of 65 people from 18 countries 80% of revenue from abroad (40% East Coast, 10% Silicon Valley) Milano, New York, Reykjavik, San Francisco www.designgroupitalia.com | @designgroupit TAG TO| June 6, 2018Autonomous DRIVE
  5. 5. 5 CLIP 01 CITIES ARE SHAPED BY VEHICLES TAG TO| June 6, 2018Autonomous DRIVE
  6. 6. TAG TO| June 6, 2018Autonomous DRIVE
  7. 7. TAG TO| June 6, 2018Autonomous DRIVE
  8. 8. TAG TO| June 6, 2018Autonomous DRIVE
  9. 9. TAG TO| June 6, 2018Autonomous DRIVE What if…
  10. 10. TAG TO| June 6, 2018Autonomous DRIVE
  11. 11. TAG TO| June 6, 2018Autonomous DRIVE
  12. 12. TAG TO| June 6, 2018Autonomous DRIVE
  13. 13. TAG TO| June 6, 2018Autonomous DRIVE
  14. 14. TAG TO| June 6, 2018Autonomous DRIVE
  15. 15. TAG TO| June 6, 2018Autonomous DRIVE
  16. 16. TAG TO| June 6, 2018Autonomous DRIVE
  17. 17. © DESIGN GROUP ITALIA TAG TO| June 6, 2018Autonomous DRIVE Technologies are liberating our cities from many “vehicle” constrains. So, how should they shape the cities?
  18. 18. 18 TAG TO| June 6, 2018Autonomous DRIVE CLIP 02 FUTURE CITIES ARE SHAPED BY A.I.
  19. 19. A.I. seems like it’s “almost there” when it comes to autonomous driving. TAG TO| June 6, 2018Autonomous DRIVE
  20. 20. Computers and cars get married TAG TO| June 6, 2018Autonomous DRIVE https://ideas.4brad.com/topic/robocars Brad Templeton is the Track Chair for Computing at Singularity University, developer of and commentator on self- driving cars, software architect, board member of the Electronic Frontier Foundation, internet entrepreneur, futurist.
  21. 21. TAG TO| June 6, 2018Autonomous DRIVE
  22. 22. TAG TO| June 6, 2018Autonomous DRIVE
  23. 23. 1967 TAG TO| June 6, 2018Autonomous DRIVE
  24. 24. TAG TO| June 6, 2018Autonomous DRIVE The worldwide demand for automobiles will not exceed one million, particularly due to a lack of drivers Gottlieb Daimler
  25. 25. TAG TO| June 6, 2018Autonomous DRIVE Re-inventing cars for the DRIVER APOCALYPSE age
  26. 26. © DESIGN GROUP ITALIA "Just as horseless carriages were not simply wagons without a horse, autonomous cars will not be simply cars without drivers, and the new possibilities of use, in terms of design, interaction and service value, will largely outweigh the current ones." TAG TO| June 6, 2018Autonomous DRIVE
  27. 27. 27 CLIP 03 HUMANS LOVE CARS TAG TO| June 6, 2018Autonomous DRIVE
  28. 28. TAG TO| June 6, 2018Autonomous DRIVE
  29. 29. TAG TO| June 6, 2018Autonomous DRIVE
  30. 30. TAG TO| June 6, 2018Autonomous DRIVE
  31. 31. TAG TO| June 6, 2018Autonomous DRIVE Modena
  32. 32. TAG TO| June 6, 2018Autonomous DRIVE “I am a man who dreamed to be Enzo Ferrari, and who never woke up”
  33. 33. TAG TO| June 6, 2018Autonomous DRIVE
  34. 34. TAG TO| June 6, 2018Autonomous DRIVE
  35. 35. TAG TO| June 6, 2018Autonomous DRIVE
  36. 36. TAG TO| June 6, 2018Autonomous DRIVE
  37. 37. TAG TO| June 6, 2018Autonomous DRIVE
  38. 38. © DESIGN GROUP ITALIA ‘Technologies infuse a set of behaviours to all kinds of objects, while people nurture expectations according to the type of object.’ REACTIVE PRO-ACTIVEPASSIVE TAG TO| June 6, 2018Autonomous DRIVE
  39. 39. TAG TO| June 6, 2018Autonomous DRIVE BALANCED RELATIONSHIP THE OBJECT IS DEPENDENTTHE PERSON IS DEPENDENT • Linus blanket Companion robot Jibo Tamagotchi
  40. 40. © DESIGN GROUP ITALIA TAG TO| June 6, 2018Autonomous DRIVE BALANCED RELATIONSHIP FULL AUTONOMOUS VEHICLEFULL DRIVER RESPONSABILITY LEVEL 1 LEVEL 2 LEVEL 3 LEVEL 4 LEVEL 5
  41. 41. 41 CLIP 04 THE CARS & DRIVERS ARE UPDATING THEIR RELATIONSHIP STATUS TAG TO| June 6, 2018Autonomous DRIVE
  42. 42. © DESIGN GROUP ITALIA TAG TO| June 6, 2018Autonomous DRIVE The ultimate phone dock
  43. 43. What if autonomous cars were to have the same impact as mobile phones did?
  44. 44. 45 The “magical” object that changed everything TAG TO| June 6, 2018Autonomous DRIVE
  45. 45. 46 The “magical” object that changed everything TAG TO| June 6, 2018Autonomous DRIVE
  46. 46. © DESIGN GROUP ITALIA In 30 years, the number of cars will decrease by 85 percent, but the number of hours driven will increase by 400 percent. TAG TO| June 6, 2018Autonomous DRIVE The changes coming in driverless vehicles are just the tip of the iceberg. What's yet to come is nothing short of unimaginable.
  47. 47. Tesla in Autopilot mode hit a parked California police car TAG TO| June 6, 2018Autonomous DRIVE
  48. 48. TAG TO| June 6, 2018Autonomous DRIVE Uber’s self-driving car detected pedestrian 6 seconds before fatal crash
  49. 49. TAG TO| June 6, 2018Autonomous DRIVE The report said the modified 2017 Volvo XC90 radar systems observed the pedestrian six seconds before impact but “the self- driving system software classified the pedestrian as an unknown object, as a vehicle, and then as a bicycle.” The Volvo XC90 is equipped with automatic emergency braking systems. At 1.3 seconds before impact, the self-driving system determined emergency braking was needed, but Uber said emergency braking maneuvers were not enabled while the vehicle was under computer control in order to reduce the potential for erratic vehicle behavior. Uber disabled an emergency braking system in a self-driving vehicle that struck and killed a woman in Arizona in March and which failed to properly identify the pedestrian
  50. 50. The report said the modified 2017 Volvo XC90 radar systems observed the pedestrian six seconds before impact but “the self- driving system software classified the pedestrian as an unknown object, as a vehicle, and then as a bicycle.” The Volvo XC90 is equipped with automatic emergency braking systems. At 1.3 seconds before impact, the self-driving system determined emergency braking was needed, but Uber said emergency braking maneuvers were not enabled while the vehicle was under computer control in order to reduce the potential for erratic vehicle behavior. Uber disabled an emergency braking system in a self-driving vehicle that struck and killed a woman in Arizona in March and which failed to properly identify the pedestrian TAG TO| June 6, 2018Autonomous DRIVE
  51. 51. The report said the modified 2017 Volvo XC90 radar systems observed the pedestrian six seconds before impact but “the self- driving system software classified the pedestrian as an unknown object, as a vehicle, and then as a bicycle.” The Volvo XC90 is equipped with automatic emergency braking systems. At 1.3 seconds before impact, the self-driving system determined emergency braking was needed, but Uber said emergency braking maneuvers were not enabled while the vehicle was under computer control in order to reduce the potential for erratic vehicle behavior. Uber disabled an emergency braking system in a self-driving vehicle that struck and killed a woman in Arizona in March and which failed to properly identify the pedestrian TAG TO| June 6, 2018Autonomous DRIVE
  52. 52. The report said the modified 2017 Volvo XC90 radar systems observed the pedestrian six seconds before impact but “the self- driving system software classified the pedestrian as an unknown object, as a vehicle, and then as a bicycle.” The Volvo XC90 is equipped with automatic emergency braking systems. At 1.3 seconds before impact, the self-driving system determined emergency braking was needed, but Uber said emergency braking maneuvers were not enabled while the vehicle was under computer control in order to reduce the potential for erratic vehicle behavior. Uber disabled an emergency braking system in a self-driving vehicle that struck and killed a woman in Arizona in March and which failed to properly identify the pedestrian TAG TO| June 6, 2018Autonomous DRIVE 40.000 lives were lost in traffic in the US in 2017 (estimate by the National Safety Council). Half a second would have made a difference in 60% of the collisions
  53. 53. TAG TO| June 6, 2018Autonomous DRIVE
  54. 54. TAG TO| June 6, 2018Autonomous DRIVE
  55. 55. Algoritimi etici Un brand è come si comporta TAG TO| June 6, 2018Autonomous DRIVE
  56. 56. Algoritimi etici Un brand è come si comporta TAG TO| June 6, 2018Autonomous DRIVE
  57. 57. 58 CLIP 05 A RENEWED LOVE TAG TO| June 6, 2018Autonomous DRIVE
  58. 58. TAG TO| June 6, 2018Autonomous DRIVE For the past 18 months, a river of money has been flowing between Detroit and Silicon Valley. In March 2016, GM spent $1 billion to acquire self- driving car startup Cruise Automation. More than 10 automakers, including Tesla, Ford, Audi and Mercedes-Benz, have set up autonomous vehicle development labs in Silicon Valley.
  59. 59. TAG TO| June 6, 2018Autonomous DRIVE communities
  60. 60. © DESIGN GROUP ITALIA 61 TAG TO| June 6, 2018Autonomous DRIVE robots
  61. 61. TAG TO| June 6, 2018Autonomous DRIVE brands
  62. 62. TAG TO| June 6, 2018Autonomous DRIVE
  63. 63. TAG TO| June 6, 2018Autonomous DRIVE
  64. 64. © DESIGN GROUP ITALIA TAG TO| June 6, 2018Autonomous DRIVE Smart cities are those that provide superpowers to their citizens, empowering them and enabling them to do things that were unimaginable just 10 or 20 years ago.
  65. 65. 66 The more advanced the technology is, the more relevant the human factors become. TAG TO| June 6, 2018Autonomous DRIVE
  66. 66. 67 GRAZIE Leandro Agrò | leeander@gmail.com http://www.designgroupitalia.it Infuse HUMANITY into everything (or everything will evolve without it) TAG TO| June 6, 2018Autonomous DRIVE

EVENT: Connected City: Shaping together the city of tomorrow with data and tech Connected City is an open innovation program aimed at finding and accelerating new projects to unlock any city’s potential using data and technology. ORGANISER Talent Garden Turin, Fondazione Agnelli CONTENT Technologies are liberating our cities from many “vehicle” constrains. Smart cities are those that provide superpowers to their citizens, empowering them and enabling them to do things that were unimaginable just 10 or 20 years ago.

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