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Poster Assignments
      Promoting Critical Thinking, Design Literacy, and Rhetorical Awareness




                          Leeann Hunter
                          A p r i l       8 ,     2 0 1 3




Clinical Assistant Professor                             leeann.hunter@wsu.edu
Department of English                                     www.leeannhunter.com
Washington State University                                   Twitter: @ldhunter
Poster Assignments: Agenda

Part 1. Cognitive Benefits
        What is a poster, and what can we gain from a
        poster assignment?

Part 2. Sample Assignment
        How are posters relevant to the Arts &
        Humanities? What might an assignment look like?

Part 3. Poster Exhibits
        What do we do with the posters when we’re
        done? Why should we exhibit them?
Cognitive Benefits of Poster
           Assignments
• Focus and sort important concepts and details

• Categorize concepts according to qualitative
  characteristics

• Compare and contrast categories of information

• Draw conclusions from aggregated research

• Communicate concepts in linguistic, visual, and spatial
  modes
Create Emphasis
In a world overwhelmed by
too much information, you
must create EMPHASIS in
your materials so that you
can:

•   Attract your intended
    audience

•   Make your message
    heard.




                             Image: “Information Is Beautiful”
                             By jamjar on Flickr Creative Commons
Emphasis: Linguistic Expression
            Guitars                      Special Bass Guitar
Clarissa has many guitars. She      Among Clarissa’s many guitars, a
likes to play them all. She likes   single one stands out: the sleek
to play the sleek mahogany bass     mahogany body of her bass
guitar.                             guitar.


1.   Clarissa has many guitars.     1.   Among Clarissa’s many
2.   She likes to play them all.         guitars, 
3.   She likes to play the sleek    2.   a single one stands out: 
     mahogany bass guitar.          3.   the sleek mahogany bass
                                         guitar.
Emphasis: Visual Expression




                  Photographs: Nick Lee, WSU Student
Multimodal Processing

“Trying to capture the movement        “If we restrict students to word-
of a deer on ice in language is        based planning activities (for
clearly a kind of translation. Even    generating ideas, for defining
when the planning process              rhetorical purpose, for analyzing
represents one’s thoughts in
words, that representation is          audience), we may be unduly
unlikely to be in the elaborate        limiting their ability to think deeply
syntax of written English. So the      about their rhetorical tasks.”
writer’s task is to translate a
meaning.”

                                                 --Jason Palmeri, Remixing
                                                 Composition: A History of
     --Linda Flower and John Hayes,          Multimodal Writing Pedagogy
      “A Cognitive Process Theory of                                (2012)
                     Writing” (1981)
The Standard Essay
Students shape their ideas into a
linguistic mode of expression that
has specific expectations:
•   An introduction that makes an
    argument and announces the
    topic.
•   Body paragraphs that support
    the thesis in well-organized
    individual units
•   A conclusion that leaves the
    reader with a full sense of the
    supported argument.




                                      Source: CDU Learn Online
The Burger Essay
Notice how we are using visual
and spatial reasoning to teach the
standard essay format.




                                     Source: SparkNotes, Guide to SAT Writing
The Poster Essay:
   Spatial Reasoning
By design, students organize their
ideas spatially, categorizing each
element of their overall project.
Each area is visually expressive—
the main content is
communicated in an instant—
and any shortcomings in the main
argument and supporting areas
are quickly revealed.




                                     Source: University of Wisconsin-Madison, Writing Center
Literature Pedagogy
                                                               A Spring 2013 Workshop Series
                                               Organized by The English Graduate Organization

   Organization of                               Fe b r u a r y 2 2 , 2 0 1 3

       Data
Literature Pedagogy Workshop
                                   Course Design
Course Design
                                               Sp e a k e r s
English Graduate Organization
                                               Dr. Donna Campbell
Spring 2013
                                               Dr. Bimbisar Irom
Speaker: Dr. Campbell
Speaker: Dr. Irom                              M od era tor
                                               Dr. Todd Butler
Moderator: Dr. Butler
February 22, 2013                           Bu n d y Rea d in g Room
12:10-1:00                                         1 2 :1 0 - 1 :0 0
Bundy Reading Room                All graduate students, instructors, faculty, and staff are welcome!
All are welcome to attend         For more information, contact Aree Metz (a.metz@wsu.edu)

Contact information                      Workshop materials and podcasts will be made available at:

Website information                               http://litpedagogy.omeka.net
2
                                      Literature Pedagogy
                                                                       A Spring 2013 Workshop Series
                                                       Organized by The English Graduate Organization

                                      1
  Hierarchy of Data                                      Fe b r u a r y 2 2 , 2 0 1 3




Level 1: Discussion Topic, Variable
                                           Course Design
Level 2: Series Title, Fixed
                                                       Sp e a k e r s
Level 3: Featured Speakers
                                                       Dr. Donna Campbell
Level 4: Time and Location
                                                       Dr. Bimbisar Irom                                        3
Level 5: Details
                                                       M od era tor
                                                       Dr. Todd Butler


                                                    Bu n d y Rea d in g Room
                                                           1 2 :1 0 - 1 :0 0
                                                                                                                4
                                          All graduate students, instructors, faculty, and staff are welcome!
                                          For more information, contact Aree Metz (a.metz@wsu.edu)


                                                 Workshop materials and podcasts will be made available at:
                                                          http://litpedagogy.omeka.net
                                      5
Literature Pedagogy
                                                         A Spring 2013 Workshop Series
                                         Organized by The English Graduate Organization



     Parallel Data                         Fe b r u a r y 2 2 , 2 0 1 3




Workshop Series
                             Course Design
Workshop Series Details
                                         Sp e a k e r s
                                         Dr. Donna Campbell
Discussion Topic
                                         Dr. Bimbisar Irom
Featured Speakers
                                         M od era tor
                                         Dr. Todd Butler
Date
Location and Time                     Bu n d y Rea d in g Room
                                             1 2 :1 0 - 1 :0 0

                            All graduate students, instructors, faculty, and staff are welcome!
                            For more information, contact Aree Metz (a.metz@wsu.edu)


                                   Workshop materials and podcasts will be made available at:
                                            http://litpedagogy.omeka.net
Posters in the
Arts and Humanities
     Special Considerations
Inspiration
Roger Whitson hosted a poster
exhibit during Spring 2009 at
Georgia Tech.
His students showcased their
research in the Salman Rushdie
archives at Emory University.
Poster Assignment:
       Studies in the Humanities
Work in small groups to design
two digital posters that represent
your perspectives on ruin in the
long nineteenth century. One
poster will be creative and the
other poster will be academic.

Selected Objectives
• Synthesize the work you have
   produced this semester into a
   compact visual presentation
• Communicate your scholarly
   production to a public
   audience


                                     http://www.leeannhunter.com/humanities/
Poster 1: Creative

• Genre: creative and
  contemporary, exhibiting the
  original work of group
  members.

• Content: your best creative
  work this semester, revised if
  necessary.

• Format: a creative and
  expressive design that best
  highlights your artistic
  visions.
Poster 2: Academic

•   Genre: analytical and
    historical, highlighting
    literature, art, and philosophy
    that has inspired you this
    semester.

•   Content: critical reflections on
    the art presented in Poster 1.

•   Format: designed as a
    companion to the creative
    piece, but the information
    should be presented in a
    traditional 3-column format.
Sample Content Areas
      in the Arts and Humanities
•   Argument or thesis
•   Theoretical framework
•   Methodology
•   Research
•   Historical events
•   Texts or artworks
•   Artist statements
•   Contemporary media
Poster Exhibits
Poster Presentation: Nonverbal

 1. Dress professionally, arrive early, and clear your area of
    excess personal items.
 2. Focus your attention on visitors to the exhibit: invite and
    welcome them to view your display. Smile, shake
    hands, and introduce yourself.
 3. Take turns conversing with visitors about different
    sections of your posters. One member of the group should
    not dominate the conversation, no matter how eloquent
    they are.
 4. Encourage visitors to ask questions, so that your
    conversation is more interactive than one-sided.
Poster Presentation: Oral
1.   Before you start, ask your visitors about their familiarity with the exhibit’s
     topic and your specific poster content. Avoid making assumptions about
     your listeners’ knowledge.

2.   Present what is common about your subject matter before presenting your
     unique perspective on it (how will they know it’s unique if they don’t know
     what’s common?).

3.   Move back and forth between your big ideas and your small examples.
     Details are important, but only if they fit into a larger context, and a big
     idea can only make an impact if you illustrate it with specific details.

4.   Observe your audience while you are speaking–do they seem to be
     following along? are they showing genuine interest in your work? Change
     the direction of your conversation if something doesn’t seem to be going
     well.
Poster Printing

• Poster Dimensions: 20 inches x 30 inches (landscape or
  portrait)

• Print Quality: Matte (@$18 for a 20×30 poster)

• Display Options: Foam core w/ easels or Bulletin boards w/
  pins

• WSU Printer Locations: Biomedical Communications Unit
  (BCU)
  School of Mechanical and Materials Engineering
Poster Design Resources

Available Online
• WSU: How To Create a Poster Using PowerPoint (PDF)
• U of North Colorado: How to Create an Academic Poster (YouTube)
• C.R.A.P. Design Principles (Contrast, Repetition, Alignment, Proximity)

For Purchase
• ix: Visualizing Composition 2.0
• The Non-Designer’s Design Book
Discussion

• How do you use posters in your discipline?

• When thinking about adding posters to your
  syllabus, what challenges do you anticipate?

• How do posters meet general learning outcomes in
  similar or different ways from traditional essays?

• At what point and to what extent should we educate
  students in visual rhetoric and design?

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Poster Assignments

  • 1. Poster Assignments Promoting Critical Thinking, Design Literacy, and Rhetorical Awareness Leeann Hunter A p r i l 8 , 2 0 1 3 Clinical Assistant Professor leeann.hunter@wsu.edu Department of English www.leeannhunter.com Washington State University Twitter: @ldhunter
  • 2. Poster Assignments: Agenda Part 1. Cognitive Benefits What is a poster, and what can we gain from a poster assignment? Part 2. Sample Assignment How are posters relevant to the Arts & Humanities? What might an assignment look like? Part 3. Poster Exhibits What do we do with the posters when we’re done? Why should we exhibit them?
  • 3.
  • 4. Cognitive Benefits of Poster Assignments • Focus and sort important concepts and details • Categorize concepts according to qualitative characteristics • Compare and contrast categories of information • Draw conclusions from aggregated research • Communicate concepts in linguistic, visual, and spatial modes
  • 5. Create Emphasis In a world overwhelmed by too much information, you must create EMPHASIS in your materials so that you can: • Attract your intended audience • Make your message heard. Image: “Information Is Beautiful” By jamjar on Flickr Creative Commons
  • 6. Emphasis: Linguistic Expression Guitars Special Bass Guitar Clarissa has many guitars. She Among Clarissa’s many guitars, a likes to play them all. She likes single one stands out: the sleek to play the sleek mahogany bass mahogany body of her bass guitar. guitar. 1. Clarissa has many guitars. 1. Among Clarissa’s many 2. She likes to play them all. guitars,  3. She likes to play the sleek 2. a single one stands out:  mahogany bass guitar. 3. the sleek mahogany bass guitar.
  • 7. Emphasis: Visual Expression Photographs: Nick Lee, WSU Student
  • 8. Multimodal Processing “Trying to capture the movement “If we restrict students to word- of a deer on ice in language is based planning activities (for clearly a kind of translation. Even generating ideas, for defining when the planning process rhetorical purpose, for analyzing represents one’s thoughts in words, that representation is audience), we may be unduly unlikely to be in the elaborate limiting their ability to think deeply syntax of written English. So the about their rhetorical tasks.” writer’s task is to translate a meaning.” --Jason Palmeri, Remixing Composition: A History of --Linda Flower and John Hayes, Multimodal Writing Pedagogy “A Cognitive Process Theory of (2012) Writing” (1981)
  • 9. The Standard Essay Students shape their ideas into a linguistic mode of expression that has specific expectations: • An introduction that makes an argument and announces the topic. • Body paragraphs that support the thesis in well-organized individual units • A conclusion that leaves the reader with a full sense of the supported argument. Source: CDU Learn Online
  • 10. The Burger Essay Notice how we are using visual and spatial reasoning to teach the standard essay format. Source: SparkNotes, Guide to SAT Writing
  • 11. The Poster Essay: Spatial Reasoning By design, students organize their ideas spatially, categorizing each element of their overall project. Each area is visually expressive— the main content is communicated in an instant— and any shortcomings in the main argument and supporting areas are quickly revealed. Source: University of Wisconsin-Madison, Writing Center
  • 12. Literature Pedagogy A Spring 2013 Workshop Series Organized by The English Graduate Organization Organization of Fe b r u a r y 2 2 , 2 0 1 3 Data Literature Pedagogy Workshop Course Design Course Design Sp e a k e r s English Graduate Organization Dr. Donna Campbell Spring 2013 Dr. Bimbisar Irom Speaker: Dr. Campbell Speaker: Dr. Irom M od era tor Dr. Todd Butler Moderator: Dr. Butler February 22, 2013 Bu n d y Rea d in g Room 12:10-1:00 1 2 :1 0 - 1 :0 0 Bundy Reading Room All graduate students, instructors, faculty, and staff are welcome! All are welcome to attend For more information, contact Aree Metz (a.metz@wsu.edu) Contact information Workshop materials and podcasts will be made available at: Website information http://litpedagogy.omeka.net
  • 13. 2 Literature Pedagogy A Spring 2013 Workshop Series Organized by The English Graduate Organization 1 Hierarchy of Data Fe b r u a r y 2 2 , 2 0 1 3 Level 1: Discussion Topic, Variable Course Design Level 2: Series Title, Fixed Sp e a k e r s Level 3: Featured Speakers Dr. Donna Campbell Level 4: Time and Location Dr. Bimbisar Irom 3 Level 5: Details M od era tor Dr. Todd Butler Bu n d y Rea d in g Room 1 2 :1 0 - 1 :0 0 4 All graduate students, instructors, faculty, and staff are welcome! For more information, contact Aree Metz (a.metz@wsu.edu) Workshop materials and podcasts will be made available at: http://litpedagogy.omeka.net 5
  • 14. Literature Pedagogy A Spring 2013 Workshop Series Organized by The English Graduate Organization Parallel Data Fe b r u a r y 2 2 , 2 0 1 3 Workshop Series Course Design Workshop Series Details Sp e a k e r s Dr. Donna Campbell Discussion Topic Dr. Bimbisar Irom Featured Speakers M od era tor Dr. Todd Butler Date Location and Time Bu n d y Rea d in g Room 1 2 :1 0 - 1 :0 0 All graduate students, instructors, faculty, and staff are welcome! For more information, contact Aree Metz (a.metz@wsu.edu) Workshop materials and podcasts will be made available at: http://litpedagogy.omeka.net
  • 15.
  • 16. Posters in the Arts and Humanities Special Considerations
  • 17. Inspiration Roger Whitson hosted a poster exhibit during Spring 2009 at Georgia Tech. His students showcased their research in the Salman Rushdie archives at Emory University.
  • 18. Poster Assignment: Studies in the Humanities Work in small groups to design two digital posters that represent your perspectives on ruin in the long nineteenth century. One poster will be creative and the other poster will be academic. Selected Objectives • Synthesize the work you have produced this semester into a compact visual presentation • Communicate your scholarly production to a public audience http://www.leeannhunter.com/humanities/
  • 19. Poster 1: Creative • Genre: creative and contemporary, exhibiting the original work of group members. • Content: your best creative work this semester, revised if necessary. • Format: a creative and expressive design that best highlights your artistic visions.
  • 20.
  • 21.
  • 22. Poster 2: Academic • Genre: analytical and historical, highlighting literature, art, and philosophy that has inspired you this semester. • Content: critical reflections on the art presented in Poster 1. • Format: designed as a companion to the creative piece, but the information should be presented in a traditional 3-column format.
  • 23.
  • 24. Sample Content Areas in the Arts and Humanities • Argument or thesis • Theoretical framework • Methodology • Research • Historical events • Texts or artworks • Artist statements • Contemporary media
  • 25.
  • 27. Poster Presentation: Nonverbal 1. Dress professionally, arrive early, and clear your area of excess personal items. 2. Focus your attention on visitors to the exhibit: invite and welcome them to view your display. Smile, shake hands, and introduce yourself. 3. Take turns conversing with visitors about different sections of your posters. One member of the group should not dominate the conversation, no matter how eloquent they are. 4. Encourage visitors to ask questions, so that your conversation is more interactive than one-sided.
  • 28. Poster Presentation: Oral 1. Before you start, ask your visitors about their familiarity with the exhibit’s topic and your specific poster content. Avoid making assumptions about your listeners’ knowledge. 2. Present what is common about your subject matter before presenting your unique perspective on it (how will they know it’s unique if they don’t know what’s common?). 3. Move back and forth between your big ideas and your small examples. Details are important, but only if they fit into a larger context, and a big idea can only make an impact if you illustrate it with specific details. 4. Observe your audience while you are speaking–do they seem to be following along? are they showing genuine interest in your work? Change the direction of your conversation if something doesn’t seem to be going well.
  • 29. Poster Printing • Poster Dimensions: 20 inches x 30 inches (landscape or portrait) • Print Quality: Matte (@$18 for a 20×30 poster) • Display Options: Foam core w/ easels or Bulletin boards w/ pins • WSU Printer Locations: Biomedical Communications Unit (BCU) School of Mechanical and Materials Engineering
  • 30. Poster Design Resources Available Online • WSU: How To Create a Poster Using PowerPoint (PDF) • U of North Colorado: How to Create an Academic Poster (YouTube) • C.R.A.P. Design Principles (Contrast, Repetition, Alignment, Proximity) For Purchase • ix: Visualizing Composition 2.0 • The Non-Designer’s Design Book
  • 31. Discussion • How do you use posters in your discipline? • When thinking about adding posters to your syllabus, what challenges do you anticipate? • How do posters meet general learning outcomes in similar or different ways from traditional essays? • At what point and to what extent should we educate students in visual rhetoric and design?

Editor's Notes

  1. Look at the Layout, the balance between words and images,
  2. Put main ideas in main clauses; put supporting ideas in subordinate clauses.
  3. “moving in close”
  4. The sentence might read: The first Literature Pedagogy workshop topic is Course Design, to which all graduate students, faculty, and staff are welcome. The series, organized by the English Graduate Organization and scheduled to take place on Feb. 22, 2013 in the Bundy Reading Room, will feature the speakers Dr. Campbell and Dr. Irom.
  5. The sentence might read: The first Literature Pedagogy workshop topic is Course Design, to which all graduate students, faculty, and staff are welcome. The series, organized by the English Graduate Organization and scheduled to take place on Feb. 22, 2013 in the Bundy Reading Room, will feature the speakers Dr. Campbell and Dr. Irom.
  6. The sentence might read: The first Literature Pedagogy workshop topic is Course Design, to which all graduate students, faculty, and staff are welcome. The series, organized by the English Graduate Organization and scheduled to take place on Feb. 22, 2013 in the Bundy Reading Room, will feature the speakers Dr. Campbell and Dr. Irom.
  7. Look at the Layout, the balance between words and images,