3. BUILDING MOMENTUM
BUILDING MOMENTUM
Building momentum from a successful inaugural season, the Charlotte
Hounds continue to thrive in the community, on the field and on
business side of our company. The excitement surrounding the 2012
season has established Hounds games as the place to be on Saturday
nights this summer in Charlotte.
Poised for Success on the Field
Returning MLL All-Stars Matt Danowski, Ryan Flanagan, Jovan Miller
and Adam Ghitleman
Acquired All-Star midfielder Peet Poillon via trade
Selected 2012 NCAA scoring leader Matt Sawyer (Loyola and Charlotte Catholic)
and Third-team All-American Mason Poli in the MLL Collegiate Draft.
Poised for Success off the field
Will be #1 in Season Ticket Sales in the MLL in only our second season in the league
(1,700+ season tickets)
Plan to add significantly to our record crowds from last season
(5,700+ per game - third in the league only behind the Boston and Denver teams)
All games will be televised this season
CHARLOTTEHOUNDS.COM
4. DANOWSKI
MATT
HOUNDS FANS
Hounds fans are the backbone of our team. Quickly embraced by the Charlotte
area lacrosse community, the Hounds and our players are eager to return the love.
Who are our fans?
Predominantly young families - 86% of people who bought tickets to our games last year
were married and 64% have children
Between the ages of 35-54
Who are upper income (66% in top 12% ranking for consumer expendable income,
28% live in homes valued $500k+, 65% make over $141,000/year)
5. Hounds Demographics
HOUNDS FANS
AGE INCOME
Demo Age % 80
Youth <7 (7 and under) 5 65%
Tweens (11-12) 8 60
Teenagers (13-19) 7
40
Young Adults (20-23) 16
Adults (24-34) 5 20
12.5% 15%
Mature Adults (35-55) 48
7.5%
Empty Nesters (59-69) 8
0
Seniors (70+) 3 < $50K $50–99K $100–140K $140K +
GENDER FUN
OFF THE CHARTS
FEMALE MALE
42% 58%
CHARLOTTEHOUNDS.COM
6.
7. CHARLOTTE HOUNDS
OUTSIDE THE LINES
OUTSIDE THE LINES
Bringing the highest level of men’s professional lacrosse to town, the Hounds
are the central hub for Charlotte lacrosse. We are engaged with the area’s
lacrosse-hungry community 7 days a week, 52 weeks a year.
Youth Lacrosse Initiatives
Jr. Hounds Program - working with the YMCA, we have partnered with U.S. Lacrosse to fund and run
lacrosse 101 clinics for young athletes who would like to try the sport without making the substantial
equipment investments lacrosse requires.
Youth Lacrosse League Partnerships - we have partnered with each of the area’s 11 main youth programs
to help them provide a better experience to their players. The Hounds improve each league’s program
by providing players, promotional items and game experiences that makes playing lacrosse more fun.
Growing the Sport - we work with the Charlotte Condors (inner city lacrosse team) to provide coaching
to their players and coaches.
Commitment to Our Region
The Hounds work with many local community and national charitable organizations to make Charlotte
a better place to live.
Among some of the organizations we’ve worked with are:
NC Special Olympics The U.S.O.
Stick with Us The Relatives House
Autism Speaks Teach for America
The Charlotte Sports Commission
CHARLOTTEHOUNDS.COM
8. TICKETS & HOSPITALITY
Hounds games offer the best event entertainment in Charlotte at an affordable
price. The games bring the exciting, fast-paced sport of pro lacrosse to fans
in a family-friendly environment. Our historic stadium, moments from Uptown,
is a great location that provides everyone ideal views of game action and the
beautiful Charlotte skyline. Families, companies and sports fans will be excited
to be part of the action and feel the contagious energy in the stadium.
9. TICKETS & HOSPITALITY
NEW NEW
Pre-game Hospitality Area Access Opportunities
We are adding a tented hospitality “Coach” for Game Experience:
area in our parking lot this season you and a guest can ride along
for pre-game client entertainment with the team for a home game as
and special events. Food and drink a “coach.” Ride the bus over with
included. Tents open 3.5 hours the team, come out for pre-game
prior to game time. shoot-around, sit in on team strategy
Hospitality area will feature live and game prep and stand sideline
entertainment from bands like the with the team for the game. Once in
Blue Dogs to the Connells at select a lifetime experience for the avid
games throughout the season. lacrosse fan.
Expanded & Upgraded
Group Ticket Opportunities Blue Ribbon VIP Section
67 area companies purchased Our Blue Ribbon seating area sold
group tickets to Hounds games out in ’12. We are adding 50 new
FLANAGAN
RYAN
for employees, clients and as seats to this high demand area and
donations last season expanding the on-field hospitality
Groups of 50 or more get upgraded area footprint.
seating to the next available section Upgrading food options
Group discounts down to as low as Enhancing beverage options
$5/ticket for groups over 100 (and quantities)
CHARLOTTEHOUNDS.COM
10.
11. PARTNERSHIP
PARTNERSHIP
The Charlotte Hounds had a successful launch last season on the field and off. Our crowds last season were double
what our business plan had projected. The team finished 5-9 in sixth place but was 4-3 in the second half of the
season - and that was in our inaugural season. The Hounds have added many new corporate partners this season
to our already impressive roster of partners that includes Bank of America, Carolinas HealthCare Systems,
Coca-Cola, OrthoCarolina, Charlotte Metro Credit Union, Hickory Tavern, Corporate Benefits Advisors, Samuel Adams,
Dick’s Sporting Goods and many others. Becoming a Hounds partner not only positions your brand with many
of the top companies in the Charlotte area but teams you up with an up-and-coming sports organization that
is ready to break out.
Why partner with the Hounds? What can we do for you?
Demonstrate civic leadership that helps an organization The Hounds recognize the importance of turn-key marketing
people love and unites the community it serves programs that help companies like yours tap into the affinity
Leverage the reach and frequency of the Hounds brand our fans have for our team. We also know we need to help
to build awareness and exposure for your company deliver a product that is more than signage and program ads.
We need to provide opportunities for truly effective B-2-B and
Use Hounds property rights in association with in-market B-2-C relationship marketing. We will work with your team to
promotions to enhance customer loyalty and elevate craft a custom program that delivers meaningful, unique ex-
brand preference periences, interactions, PR and community outreach with our
Entertain key clients in a laid-back yet affluent atmosphere fan base and helps you build important relationships. We’ll help
Give key clients and employees (or their children) unprecedented your company cut through the clutter and build an impactful
behind-the-scenes access to a professional sport marketing program.
GIVE US A CHANCE.
CHARLOTTEHOUNDS.COM
13. Interested in aligning your brand with the
fastest growing sport in America?
Of course you are.
For more information, please contact:
Wade Leaphart
704-206-1516
wleaphart@charlottehounds.com
