This document presents 11 profound facts about innovation for 2015. Some key points include: by 2020, over 3/4 of S&P 500 companies will be companies we have not heard of yet; 93% of executives are looking to innovation to drive growth but 81% do not believe their organizations know how to lead innovation; over the last 10 years, 40 different billion-dollar startups were founded showing the potential of new companies; and the cost to build the next Twitter is low at $160 for a course on building websites plus free hosting, showing barriers to entry are reducing.