The document discusses women and the media and how they can have a complex relationship. It notes that the media is traditionally dominated by men and focuses on excitement, scandals, and horserace coverage of political races. It suggests that women in ads and the media are often presented as always professional and stressing their credentials to establish credibility. The media can interpret women's political races as more of a horserace and question if women can do the job. To begin changing the dynamics, the document recommends that women address inequities, get more women involved at all levels of media and politics, and have more women run against each other in elections to make issues less masculine-focused.

1. Women and the Media Presented by Kathleen Schafer Leadership Connection