This team will be working to revitalize an alley in downtown Janesville to provide a safe walkable throughway from River St (soon to be a festival street) to the rear entries of the Milwaukee St businesses, riverwalk/pedestrian bridge, and new Town Square.  This project will include an architectural entryway, benches, enclosures for current dumpsters or new solution for refuse disposal, historic pictures mounted to the rear of Milwaukee street buildings, colorful art/paint on the IBEW building, awnings, overhead lighting, architectural/ artistic features, new paving, and more.

1. Activating Doty Mill Alley
Leadership Development Academy
May 10, 2018

2. Team Members
• Rachel Andres
• Prent Corporation
• Jason Klingaman
• City of Janesville
• Colleen Koerth
• Blackhawk Tech
• Tyler Mosley
• Johnson Bank
• Cori Olson
• Stateline Boys and Girls Club
• Tracy Schroeder
• Boys and Girls Club of Jsvl

3. Why activate the alley?
• Exposure to the Town Square
and Festival Street
• Two way traffic on Court Street
• Milwaukee Street bridge replacement
• Pedestrian Bridge
• Repaving the alley

4. Where is the Alley?
• Our team has been working with
area businesses, community, and
the City of Janesville to revitalize
the alley commencing at River St
between the IBEW building at 17
S River St and the Rock River
Charter School at 29 W
Milwaukee St.

5. ARISE Vision

6. Where did the name Doty Mill Alley come from?
• Name after Doty’s Mill
• 1879-1934
• Located on Dodge Street
one block down from alley

7. Who benefits from this alley project?
• Dubes Jewelry
• Glass Garden
• HealthNet
• The Mark
• Charter School
• IBEW Building
• Riverfront Building
• ARISE
• Festival Street Participants

8. How is the alley currently being used?
• Trash Removal
• City Utilities
• Deliveries
• Very Few Pedestrians
• Rear Entry to Businesses

9. Vision
• Architectural entryway
• Awnings
• Benches and trash cans
• Colorized Historical Photos
• Concrete Paving
• Dumpster Enclosures
• Janesville Mural
• Overhead lighting

10. Architectural Entryway
• Smaller version of ARISE Archway
• Attracts attention to the alley

11. Awnings
• Draw attention to the several
businesses using the alley
• Create a standard look

12. Colorized Historic Photos

16. Concrete Upgrade
• The City of Janesville had plans to tear up
and repave the alley in 2018.
• We are Partnering with Lycon, Inc & Parisi
to upgrade the alley from asphalt to concrete
• Matching ARISE plans
• Longer lasting
• Differentiate from other alleys

17. Dumpster Enclosures

18. Janesville Mural

19. Overhead Lighting

20. Budget
Piece of Project Projected Cost
Awnings $2,000.00
Colorized Historic Photos $10,000.00
Mural $2,500.00
Lighting $2,000.00
Archway $9,200.00
Concrete Upgrade $7,300.00
Garbage Enclosures $10,000.00
TOTAL: $43,000.00

21. Fundraising
• Mocha Moment Sundays
• Go Fund Me
• PRIDEFEST Downtown
Janesville
• Cultivate Donor
Relationships
• Community Foundation of
Southern Wisconsin
• BID Special Project Fund

22. Fundraising Progress
Type of Donation Projected Cost
Personal Donations $3,196.80
Business Donations $1,000.00
In-Kind Donations $7,300.00
Private Fundraising $1,730.00
TOTAL: $13,226.80

23. Advertising
• Facebook Page
• Jolly Jingle Parade
• Press Release
• On-air with Tim Bremel at WCLO
• Downtown Janesville Inc.
• Forward Janesville Newsletter

24. Possible Future Developments
• Continued momentum and inspiration for other public and private
revitalization projects
• Other downtown alley and throughway improvements
• Storefronts and river-facing business enhancements
• Exposure for existing businesses and partners
• Attracting new business and visitors

25. Lessons Learned
• Teamwork
• Public Relations
• Community Collaboration

26. THANK YOU!