Michigan: Capitalizing on Connected Technologies

Phone: (248) 470-3257
Email: Linda@GoMobileMichigan.org
Twitter: twitter.com/GoMobileMI
Connected Michigan
Connected Technologies in Michigan 2015 1

Phone: (248) 470-3257
Connected Michigan
What is the
Mobile Technology Association of Michigan?
• MTAM is a non-profit trade association for Michigan’s mobile/wireless
technologies, those who provide them, and those who use them – in every
industry
• MTAM is the first state-based mobile/wireless industry trade association
in the U.S.
• Open to:
o Companies, government, educational institutions, non-profits and other organizations, individuals
and students
o Those working in mobile / wireless technologies
o Interested in learning more about the technologies
o Those utilizing mobile / wireless technologies in their own business verticals
http://GoMobileMichigan.org

Phone: (248) 470-3257
Connected Michigan
MTAM Subsidiary; Mobile Monday Michigan
• Mobile Monday Michigan is a non-profit networking / education organization for
those from all industries interested in using / learning about all types of
mobile/wireless technologies with over 3000 members across Michigan
• Mobile Monday Michigan is a branch of the international Mobile Monday
organization, headquartered in Helsinki, Finland with over 100 chapters in 70
countries worldwide.
• Mobile Monday Michigan is a subsidiary of the Mobile Technology Association of
Michigan (MTAM)
Mobile Monday Michigan currently has chapters in:
o Ann Arbor
o Detroit
o Grand Rapids
o Lansing
http://MobileMondayMichigan.org

Phone: (248) 470-3257
Connected Michigan
MTAM’s Mission
• To facilitate conversation and collaboration between varied sectors of the
mobile/wireless eco-system; allowing us to serve as the bridge that enables
diverse organizations to understand each others perspectives and needs in order
to drive new innovation and opportunities involving these technologies
• To increase the use of, and demand for, Michigan-based mobile/wireless
technology products and services in-state, nationally and globally
• To increase the productivity and profitability of every industry vertical in Michigan
via the use of these technologies
• To create sustainable jobs and increased entrepreneurial opportunities in the
state based on the use of these technologies, thereby achieving substantial
growth of Michigan’s economy
• To help the communities we serve via the use of these technologies

Phone: (248) 470-3257
Connected Michigan
Michigan and Mobile/Wireless Tech
What role do mobile/wireless technologies
play in Michigan, and what is the impact on the
state’s businesses and economy?

Phone: (248) 470-3257
Connected Michigan
The impact of Mobile/Wireless Tech in Michigan
The mobile/wireless industry has a very high Jobs Creation Factor of 6.54 (MEDC/MTAM)
This means:
1 mobile/wireless-related job created = 6.54 additional jobs
In 2011; 1 mobile/wireless-related job created = 3.9 additional jobs
In comparison, the automobile manufacturing industry creates 5.92 jobs for each auto manufacturing job created

Phone: (248) 470-3257
Connected Michigan
What role is Michigan playing in the mobile/wireless industry?
• Mobile Technology Association of Michigan (MTAM) has set a goal for the creation of 9,250 new mobile
/ wireless industry jobs by the end of 2020; per MEDC data, achievement of this goal will also result in the
creation of over 60,500 non-mobile-related jobs in the state and over $3 Billion in salaries / wages for
Michigan residents
• Per MEDC data, the average compensation for a mobile / wireless-related position in Michigan is over
$89,882 annually (an equivalent cost-of-living to a Silicon Valley salary of $158,000) – a 48% increase since a
2011 study
• Michigan is the global leader in the Telematics (Connected Cars) sector of the mobile / wireless industry
• Residents are employed in mobile/wireless-related positions in over 2300 companies in the state (MEDC)
• Michigan's Top 5 mobile development companies alone (ranked by aggregate app downloads) are responsible for
over 107 million app downloads (Crain’s)
• Ann Arbor’s year-long test funded by the NTSA of V2X technologies; has been extended and is on-going
• Hosted a 2014 Global World Congress event for the Intelligent Transportation Systems industry; bringing
over 10,000 people to Detroit for this event.
• Michigan hosts over a dozen national and statewide conferences dedicated to some sector of the
mobile/wireless technologies eco-system annually

Phone: (248) 470-3257
Connected Michigan
Examples of Michigan Mobile/Wireless Tech Providers
Solid state re-chargeable
lithium ion batteries
Wireless re-charging
One of the largest credit card processors in the U.S.
& a national mobile payments service ‘Pay Anywhere’
Architectural lighting
‘IntelliStreets’
Touch screens
‘Gorilla glass’ for mobile
devices, tv’s, etc.
GM’s mobile platformFord’s mobile
platform
Intelligent devices & accessories; North
American distribution from MI
HandEholder Apple
accessories
Michigan-made
mHealth video technology
Mobile software management
system for farmers
Providing Wi-Fi service to Detroit
Drones
Circuit Board Design
& Manufacturing
Circuit Board Design
& Manufacturing

Phone: (248) 470-3257
Connected Michigan
Examples of Michigan Mobile/Wireless Tech Users
Manufacturer of first-ever electronic
deadbolt lock that works w/ Smartphones
Appliance manufacturer; making
‘smart’ technology
Automotive supplier working on
‘driverless vehicle technology’
Using mobile technology
to increase productivity
and customer service
Credit union offering
mobile/wireless services to
members
Utilizing smartphone parking payment service
from firm invested in by Bill Ford, Jr.
Utilizing ‘smart meter’ technologies to
increase cost savings and productivity &
drones to inspect power lines
Automotive supplier working on
‘driverless vehicle technology’
Transportation; installing wi-fi
on Michigan routes
Text 911
Food Ordering App
Consumer App
Wi-Fi, Apps, Beacons/Bluetooth
for improved fan experience,
text-2-buy tickets

Phone: (248) 470-3257
Connected Michigan
Examples of Michigan Mobile/Wireless Tech Users
Detroit hotel;
Smartphone check-in Drones for
investigating
Virtual Tour App; remote lock/unlock
Beacon technology for visitor tours
Mobile/wireless Tech training
and certifications
Text 911
GPS, Text for real-time
rider information
Wi-Fi, Charging
Stations in ‘Smart Park’
Wi-Fi access, off-wire system
charging, ticketing, mobile app,
security system
Sensors for asset tracking
and patient care, apps
Mobile payments in
a curbside service
program; mPerks
coupons
App for residents to
report issues

Phone: (248) 470-3257
Connected Michigan
Sectors of Opportunity for Michigan
• enterprise apps (as opposed to consumer-oriented apps)
• connected & autonomous vehicles
• machine-2-machine / mobile-2-machine
• mHealth
Specific Opportunities Available:
• Battery industry
• R&D; new product development (particularly M2M, V2V, V2X, mHealth)
• Mobile industry supply chain; draw manufacturer assembly facilities (re-shoring)
• M2M manufacturing
• mHealth; products and services
"Chinese labor costs have hit 61 percent of U.S. levels,
compared to 17 percent of U.S. levels 15 years ago.
When supply chain and transport costs are figured in,
American manufacturers can now compete", said Harold
Sirkin, a managing director at Boston Consulting Group.
"The pendulum has swung back in favor of the U.S.,"
Sirkin said. (as quoted in a Reuters article 7/12/15)

Phone: (248) 470-3257
Connected Michigan
Why is Mobile Technology an Opportunity for Michigan?
• Existing resources such as:
o Existing global leadership capabilities in manufacturing and engineering
o Exceptional 2-year and 4-year higher education institutions
o An abundance of existing engineering and development talent in a wide variety of
specialty areas
o World-renowned healthcare institutions & medical research facilities
o Media production facilities that were built to take advantage of entertainment industry
tax incentives
o International enterprise-level firms already leading the exploration of ways to utilize
mobile connected/autonomous technologies for maximum advantage
o Award-winning mobile development firms already located in Michigan
o A large existing mobile technology community including Mobile Monday Michigan
chapters that to-date have collective membership of over 3000 across the state
o Strong state-based resources and support for entrepreneurial-focused activities
o A diverse base of enterprise-level firms willing to invest in the sourcing, hiring and
training of mobile technology-related staff
o Recent law / tax changes that make Michigan a more ‘business-friendly’ state for
companies to start-up, operate, or expand businesses in
o 1st U.S. Patent Office outside of Washington D.C.

Phone: (248) 470-3257
Connected Michigan
What’s the Mobile/Wireless Opportunity for Michigan?
• Increased productivity and profitability for businesses
• Stopping ‘brain drain’ – keeping our recent college graduates in
Michigan as a result of increased opportunities
• Economic diversification; no dependence on a single industry
• Ability for municipalities to utilize mobile/wireless technologies to
provide increased levels of services to residents
• Job growth
• New business startups
• Existing business expansion
• Economic growth
• Increased tax base
Michigan must maintain a leadership role in the mobile/wireless space!

Phone: (248) 470-3257
Connected Michigan
Bottom line:
Michigan is becoming a national leader in connected
technologies – in many industries. Many new
businesses and good-paying jobs will be the result!
Let us know how MTAM can help you position
your organization to take advantage of this
tremendous opportunity!
http://GoMobileMichigan.org/membership

Michigan: Capitalizing on Connected Technologies

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