1. Walking into the past.
Mobile App Design for the geo-referred
and the Multimodal User Experience
in the context of Cultural Heritage.
Bollini, de Palma & Nota
University of Milano–Bicocca
Department of Psychology

2. ICCSA, Ho Chi Min City 2013 | Bollini, de Palma & Nota | University of Milano-Bicocca
Walking into the past. Design Mobile App for the geo-referred and the Multimodal User Experience
in the context of Cultural Heritage.
Web 3.0: Internet is everywhere.
01 12
Semantic Social Spatial
» Ubiquitus computing
Mark Weiser, 1988
» Internet of the things
Kevin Ashton, 1999
» Ambient intelligence (AML)
ISTAG-Information Society
Technologies Advisory Group, 2001

3. ICCSA, Ho Chi Min City 2013 | Bollini, de Palma & Nota | University of Milano-Bicocca
Walking into the past. Design Mobile App for the geo-referred and the Multimodal User Experience
in the context of Cultural Heritage.
The pocketable web*
Thomas Husson, Forrester Research, 2013*

4. ICCSA, Ho Chi Min City 2013 | Bollini, de Palma & Nota | University of Milano-Bicocca
Walking into the past. Design Mobile App for the geo-referred and the Multimodal User Experience
in the context of Cultural Heritage.
Cultural Heritage: the open museum
02 12
physical digital
De/geo-located
Hypertextual connection
Clusterization
Nomadism
Space displayed
Exhibition sequence
Collection
Permanence
space

5. Multi-layered story-tellingM
ilan: XVII sec.
M
ilan: 1785-187
3
Milan: Today

6. ICCSA, Ho Chi Min City 2013 | Bollini, de Palma & Nota | University of Milano-Bicocca
Walking into the past. Design Mobile App for the geo-referred and the Multimodal User Experience
in the context of Cultural Heritage.
I promessi sposi 3.0: bringing history to life
enjoy with your smartphone
tinyurl.com/
thebetrothed30
or with your pc

7. ICCSA, Ho Chi Min City 2013 | Bollini, de Palma & Nota | University of Milano-Bicocca
Walking into the past. Design Mobile App for the geo-referred and the Multimodal User Experience
in the context of Cultural Heritage.
The Open Air museum
Project goals
Create a series of tours starting from the location mentioned in
the novel
Associate a historical context for each path
Show a series of multimodal content associated with points of
interest
Use the storytelling to offer content
1.
2.
3.
4.

8. ICCSA, Ho Chi Min City 2013 | Bollini, de Palma & Nota | University of Milano-Bicocca
Walking into the past. Design Mobile App for the geo-referred and the Multimodal User Experience
in the context of Cultural Heritage.
The Open Air museum
Desgin strategy
Use the geolocation and augmented reality for a better user
experience
Give the user a chance to co-author the content offered
Create a historical alternative guide to the city
Borrow the best from the applications on the market (trying to
improve to the limits).
5.
6.
7.
8.

9. ICCSA, Ho Chi Min City 2013 | Bollini, de Palma & Nota | University of Milano-Bicocca
Walking into the past. Design Mobile App for the geo-referred and the Multimodal User Experience
in the context of Cultural Heritage.
Key features
Maps
Look
around + AR
Time
machine Diary

10. ICCSA, Ho Chi Min City 2013 | Bollini, de Palma & Nota | University of Milano-Bicocca
Walking into the past. Design Mobile App for the geo-referred and the Multimodal User Experience
in the context of Cultural Heritage.
Maps

11. ICCSA, Ho Chi Min City 2013 | Bollini, de Palma & Nota | University of Milano-Bicocca
Walking into the past. Design Mobile App for the geo-referred and the Multimodal User Experience
in the context of Cultural Heritage.
Look around + AR

12. ICCSA, Ho Chi Min City 2013 | Bollini, de Palma & Nota | University of Milano-Bicocca
Walking into the past. Design Mobile App for the geo-referred and the Multimodal User Experience
in the context of Cultural Heritage.
time machine
Time machine

13. ICCSA, Ho Chi Min City 2013 | Bollini, de Palma & Nota | University of Milano-Bicocca
Walking into the past. Design Mobile App for the geo-referred and the Multimodal User Experience
in the context of Cultural Heritage.
Diary

14. ICCSA, Ho Chi Min City 2013 | Bollini, de Palma & Nota | University of Milano-Bicocca
Walking into the past. Design Mobile App for the geo-referred and the Multimodal User Experience
in the context of Cultural Heritage.
Conclusions
Semantic
The storytelling approach allows to disseminate specialized information to the
public at large crossing the border to different disciplines and cultural experiences.
Spatial
The content distributed on the mobile platform in geo-referred & multimodal
ways become a more efficient cultural tool than a simple digitalization.
Social
The creation of a social community of interest and experience produces spon-
taneusly dynamics of sharing, exchanges and disseminatin content and experin-
ces to a wider public of the traditional tourism or cultural project.

15. ICCSA, Ho Chi Min City 2013 | Bollini, de Palma & Nota | University of Milano-Bicocca
Walking into the past. Design Mobile App for the geo-referred and the Multimodal User Experience
in the context of Cultural Heritage.
Work in progress
Graphical, NUI & Ux enhance
User testing, expert evaluation and assesment
Technology enhance
From demo to pilot or ß-version

16. Grazie!