Winning The Game of Case Acquisition
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Winning The Game of Case Acquisition
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Marketing
Presentation at The Trial Lawyers Summit, Miami, FL, by Adam Warren, CEO & President, The Sentinel Group. Winning the game of using marketing for case acquisition is in many ways similar to putting together a winning team on the football field, or in any sports endeavor. It starts with an essential playbook, with that playbook focusing on four key areas: *Media *Intake *Marketing Team *Technology
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Winning The Game of Case Acquisition
- Adam Warren CEO, The Sentinel Group adam.warren@openjar.com
- Adam Warren Co-Founder, CEO The Sentinel Group® *Advertising Executive with more than 18 Years of Industry Experience *Company Drove 700,000+ Legal Offer Calls in 2015 *DRMA Nominee for 2012 Member of the Year *Frequent Speaker at NTL Summit, MTMP, And Other Key Industry Events *Published Several Times in Response Magazine & Blog Contributor to TrialLawyerMagazine.org
- • Media • Intake • Marketing Team • Technology
- KICKOFF
- KICKOFF
- • TV, Radio, Print, Digital • Direct Response- Call To Action • Performance • Cash Buy
- • TV, Radio, Print, Digital
- • Direct Response- Call To Action
- • Performance
- • Cash Buy
- 24/7/365 Bilingual Legal Intake
- Client Contract Completion
- Medical Record Collection
- Option for No Up-Front Payment
- • Performance driven and traditional cash buying advertising on National TV, radio, print, Web, Mobile, and Digital • The Sentinel Group® is the Legal Marketing Division of OpenJar Concepts® • Proprietary tracking software system TrafTrack® • Other legal brands The Sentinel Group has created include: OpenJar Concepts®, Inc. u Performance Driven and Tradi0onal Cash Buying Adver0sing on Na0onal TV, Radio, Print, Web, Mobile, Digital u Over 700,000 calls driven to aEorney partners in 2014 u The Sen0nel Group® is the OpenJar Concepts® Brand for Legal Marke0ng u Proprietary Tracking SoPware System TraPrack ® u Other Legal Brands That OpenJar Concepts Has Created Include: Information Contained Herein Is Considered Private & Confidential ®
- Powerful real time reporting tools give user clear information on call activity, caller information, and campaign status Optimization tools provide intake highest call quality possible Maximize ROI of campaigns to allow media to drive maximum call volume and quality Simple, clear user interface
- • Trucking Accidents • Personal Injury • Nursing Home Abuse • Mass Tort • Brian Injury • Workplace (Sexual Harassment / Discrimination, Wage & Hour)
- Adam Warren CEO, The Sentinel Group adam.warren@openjar.com