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How to Get More Connections on LinkedIn as a Lawyer Larry Bodine Material in this seminar is for reference purposes only. This seminar is sold with the understanding that neither any of the authors nor the publisher are engaged in rendering legal, accounting, investment, medical or any other professional service directly through this seminar. Neither the publisher nor the authors assume any liability for any errors or omissions, or for how this seminar or its contents are used or interpreted, or for any consequences resulting directly or indirectly from the use of this seminar. For legal, financial, medical, strategic or any other type of advice, please personally consult the appropriate professional.

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About Larry Bodine, Esq. 630.942.0977 [email_address] www.LawMarketing.com Slide How to Get More Connections on LinkedIn as a Lawyer Larry Bodine www.ExecSense.com © ExecSense, Inc.

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Program Overview <ul><li>858 connections and how I got them without trying. </li></ul><ul><li>The purpose of a connection is to get a meeting. </li></ul><ul><li>How to create a profile that generates business. </li></ul><ul><li>Most useful LinkedIn functions. </li></ul><ul><li>Two Easter Eggs. </li></ul><ul><li>Magic Marketing Multiplication Method </li></ul>Slide 3 How to Get More Connections on LinkedIn as a Lawyer Larry Bodine www.ExecSense.com © ExecSense, Inc.

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LinkedIn at a Glance <ul><ul><li>1,473,000 lawyer profiles </li></ul></ul><ul><ul><li>Clients Galore: 100 million executives in 200 countries </li></ul></ul><ul><ul><ul><li>550,000 are senior level executives </li></ul></ul></ul><ul><ul><ul><li>71% of in-house counsel have joined LinkedIn - Leader Networks 2009 </li></ul></ul></ul>Slide How to Get More Connections on LinkedIn as a Lawyer Larry Bodine www.ExecSense.com © ExecSense, Inc. Source: Hubspot 2011 State of Inbound Marketing

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The place to get Business Clients Slide 5 How to Get More Connections on LinkedIn as a Lawyer Larry Bodine www.ExecSense.com © ExecSense, Inc. Consumers Businesses

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Connection Meeting <ul><li>Purpose of a connection is to lead to an in-person meeting. </li></ul><ul><li>No substitute for meeting IRL </li></ul><ul><li>Make it easy to contact you </li></ul><ul><li>Showcase your knowledge, get out your message </li></ul><ul><li>Meet potential clients, generate leads </li></ul><ul><li>Stay in touch with current and past clients </li></ul><ul><li>It works if you work it. </li></ul>Slide 6 How to Get More Connections on LinkedIn as a Lawyer Larry Bodine www.ExecSense.com © ExecSense, Inc.

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Cover the Basics <ul><li>More lawyers than staff should have profiles </li></ul><ul><li>A picture increases clicks on your profile by 6 times </li></ul><ul><li>Be sure to include a link to your website profile </li></ul><ul><li>Emphasize the kind of clients you represent, not your practice areas. </li></ul>Slide 7 How to Get More Connections on LinkedIn as a Lawyer Larry Bodine www.ExecSense.com © ExecSense, Inc. Avoid This

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A profile that generates business Slide 8 How to Get More Connections on LinkedIn as a Lawyer Larry Bodine www.ExecSense.com © ExecSense, Inc.

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A profile that generates business Slide 9 How to Get More Connections on LinkedIn as a Lawyer Larry Bodine www.ExecSense.com © ExecSense, Inc.

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Invite & Accept Invitations Slide 10 How to Get More Connections on LinkedIn as a Lawyer Larry Bodine www.ExecSense.com © ExecSense, Inc. Check profiles and “add to your network” Check “People You May Know” suggestions Accept invitations from clients, colleagues, classmates, lawyers and in-house counsel – people whom you can actually meet . Ignore invitations from people with no picture or few connections.

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Recommendations Slide 11 How to Get More Connections on LinkedIn as a Lawyer Larry Bodine www.ExecSense.com © ExecSense, Inc.

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Join an Industry Group Slide 12 How to Get More Connections on LinkedIn as a Lawyer Larry Bodine www.ExecSense.com © ExecSense, Inc. <ul><li>Look for groups that have in-person meetings </li></ul><ul><li>Connect with members in advance </li></ul><ul><li>Invite contacts to meet in person </li></ul>

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Start or Join a Discussion Slide 13

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Use the Apps Slide 14 How to Get More Connections on LinkedIn as a Lawyer Larry Bodine www.ExecSense.com © ExecSense, Inc. <ul><li>Slideshare </li></ul><ul><li>LinkedIn Polls </li></ul><ul><li>MyTravel </li></ul><ul><li>Company Buzz on Twitter </li></ul><ul><li>Many more </li></ul>

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LinkedIn for Your Smartphone Slide 15 <ul><li>Slideshare </li></ul><ul><li>LinkedIn Polls </li></ul><ul><li>MyTravel </li></ul><ul><li>Company Buzz on Twitter </li></ul><ul><li>Many more </li></ul>Blackberry: Blackberry iPhone Droid

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How to Target a Company <ul><li>Use “Advanced People Search” </li></ul><ul><li>Search for key execs at the company </li></ul><ul><li>Review groups the belong to </li></ul><ul><li>Join the groups and participate in a discussion </li></ul><ul><li>Click “Add to Network” </li></ul><ul><li>Ask your contacts for an introduction </li></ul>Slide 16

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Announce an Event Slide 17 How to Get More Connections on LinkedIn as a Lawyer Larry Bodine www.ExecSense.com © ExecSense, Inc. Article: Present a Webinar to Reach Clients and Prospects http://bit.ly/gC1EBN

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Easter Egg #1 Broadcast Your Update to 20,000 people <ul><li>Update your status on LinkedIn Home page </li></ul><ul><li>Click on “Share” </li></ul><ul><li>Can limit it to connections only </li></ul>Slide 18 How to Get More Connections on LinkedIn as a Lawyer Larry Bodine www.ExecSense.com © ExecSense, Inc.

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Easter Egg #1 Broadcast Your Update to 20,000 people <ul><li>Choose “Post to Groups” </li></ul><ul><li>Add as many groups as you belong to </li></ul><ul><li>Extends your update to thousands of people with a single update </li></ul><ul><li>Can select individuals and sort by city </li></ul>Slide 19

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Easter Egg #2 Send message to 848 Connections <ul><li>Prepare message so it can be cut & pasted </li></ul><ul><li>Visit Answers </li></ul><ul><li>Make a statement </li></ul><ul><li>Add details </li></ul><ul><li>Categorize your question </li></ul><ul><li>Click “Ask Question” </li></ul>Slide 20

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Easter Egg #2 Send message to 848 Connections Slide 21 How to Get More Connections on LinkedIn as a Lawyer Larry Bodine www.ExecSense.com © ExecSense, Inc.

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Magic Multiplication Marketing Slide 22 Website Blog

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Additional Documents How to Make the Most of LinkedIn http://bit.ly/jQQsGI LinkedIn is a Happy Hunting Ground for Lawyers http://bit.ly/iFSnZ0 Use Facebook, Twitter, LinkedIn and Blogs for Law Firm Marketing http://bit.ly/gPLF2Q Slide 23 How to Get More Connections on LinkedIn as a Lawyer Larry Bodine www.ExecSense.com © ExecSense, Inc.

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Conclusions <ul><li>Create a profile that generates business. </li></ul><ul><li>Get active and connect with people you meet in groups and discussions </li></ul><ul><li>Remember: the purpose is to get a face-to-face meeting </li></ul>Slide 24 How to Get More Connections on LinkedIn as a Lawyer Larry Bodine www.ExecSense.com © ExecSense, Inc.

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Slide How to Get More Connections on LinkedIn as a Lawyer Larry Bodine www.ExecSense.com © ExecSense, Inc.