1.
LarryBodineandJohnFisher
AttorneysandMarketers

2.
April 2016: the Millennial
generation overtook the Baby
Boomers as the largest
generation in history.

3.
Boomers
Print
Radio
TV
Popup Ads
Direct Mail
Newspaper
Yellow Pages
Millennials
Online
Podcasts
Netflix
Shareable content
Content marketing
Facebook
Google reviews
See “How Law Firms Can Successfully Market To The
Millennials” at https://goo.gl/Uc8zDA

4.
Work and play on cell phones.
All over Facebook, Instagram,
Twitter, Snapchat.
Expect businesses to give back, not
just make a profit.
Tell stories with pictures.
Digital Natives
Social Media
Socially
Conscious
Visually
oriented

5.
68% of digital media time now spent on mobile
devices
Mobile
57%
Desktop
32%
Tablet
11%
Share of digital time spent
Comscore Global Media Report, July 2016

6.
54% of consumers said they’d be likely to hire
a lawyer with an active social media presence
Among Millennials only, 72% would
Thomson Reuters, “From Novelty to
Necessity”

7.
Google
“Pinterest Personal Injury”

8.
https://youtu.be/2LKSFBlfOKA

9.
Brand ambassadors
Sharing
Liking
Pinning
Tweeting
Snapping,
Forwarding
Commenting
MastermindExperience.com

10.
Sinas Dramis
personal injury
law firm, Grand
Rapids, Michigan
http://lidsforkidsmi.org
MastermindExperience.com

11.
Link building and other link
schemes.
Keyword stuffing.
URL scamming.
Thin content.
MastermindExperience.com

12.
What works now
Mobile friendly.
Timely material.
Localized information.
In-depth articles.
“When Law Firm Marketing Confronts Artificial Intelligence”
https://goo.gl/etC0Ws

13.
MastermindExperience.com

14.
“Why Law Firm SEO & Content Marketing Aren’t That Different”
https://goo.gl/WF0PFz
MastermindExperience.com

15.
Cincinnati personal injury
attorney Anthony Castelli

16.
Bellevue, WA, personal
injury attorney Dax Jones
MastermindExperience.com

17.
Thursday, October 6, 2016 at the Hotel Sofitel
on the Magnificent Mile in Chicago
18 Lawyers
Your biggest marketing or management obstacle
Constructive advice from participants
Personal attention from John Fisher & me
MastermindExperience.com

18.
MastermindExperience.com

19.
MastermindExperience.com