O slideshow foi denunciado.
Utilizamos seu perfil e dados de atividades no LinkedIn para personalizar e exibir anúncios mais relevantes. Altere suas preferências de anúncios quando desejar.
How Social Media Influences     Consumer BehaviorMichael Lazerow, CEO & Founder, Buddy MediaLinda Abraham, CMO & Co-Founde...
1  Nearly in 5 minutes online  is spent on social networks.                 2008                         2009             ...
#3       Facebook’s worldwide site rank         55%                Facebook’s global penetration    3    in 4 minutes on s...
Propel Crowd-Sources Its Holiday Content              © comScore, Inc.   Proprietary.   4
Lexus Uses Facebook To Raise Money For Charity             © comScore, Inc.   Proprietary.   5
Walmart Provides Gift Recommendations From Friends             © comScore, Inc.   Proprietary.   6
Best Buy And Leading Retailers Made Effective Use Of Facebook ToPromote Their Black Friday Doorbusters               © com...
The Fan Page Is A Great Starting Point… But Remember ThatMost Brand Exposures Happen On The News Feed!                    ...
You’ve got fans.                  And they’ve got                  friends.How can you measure the impact on both?
Those you seek might be different than those who seek you                          Starbucks: Demographic Analysis      % ...
Brands control the three basic levers that willdetermine social media marketing success.                       Many brands...
Earned Value Can Be Significant              Walmart: Paid Media vs. Earned Media Analysis             Social Media Impres...
When Messages Are Good, Fans Will Tell Their Friends                   2011 Holiday Retail Promotion Analysis      Ratio o...
Friends of Fans Tend to Behave Like Fans(Birds of a Feather)    2011 Holiday Retail Promotion Impact Analysis: Week Ending...
In Retail, Social Promise is Delivering          Black Friday: Web Traffic Analysis for Leading Retailers               Un...
So remember, to optimize   social media      1. know your fans        2. know their friends          3. right creative mes...
Thank You!Questions? Contactmichael@buddymedia.comlabraham@comscore.comFollow our presenters on Twitter:@Linda_Abraham | @...
Próximos SlideShares
Carregando em…5
×

How Social Media Influences Consumer Behavior

19.241 visualizações

Publicada em

Here are the slides from my DLD talk this morning with Linda Abraham, CMO and cofounder of comScore.

Publicada em: Tecnologia, Negócios
  • Get the best essay, research papers or dissertations. from ⇒ www.WritePaper.info ⇐ A team of professional authors with huge experience will give u a result that will overcome your expectations.
       Responder 
    Tem certeza que deseja  Sim  Não
    Insira sua mensagem aqui
  • You guys are great! We ended up buying a Grand Cherokee Limited like we wanted and saved over $6800...unbelievable!!! ✱✱✱ https://w.url.cn/s/Ayy1McS
       Responder 
    Tem certeza que deseja  Sim  Não
    Insira sua mensagem aqui
  • Dating direct: ♥♥♥ http://bit.ly/2F4cEJi ♥♥♥
       Responder 
    Tem certeza que deseja  Sim  Não
    Insira sua mensagem aqui
  • Dating for everyone is here: ❤❤❤ http://bit.ly/2F4cEJi ❤❤❤
       Responder 
    Tem certeza que deseja  Sim  Não
    Insira sua mensagem aqui
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Responder 
    Tem certeza que deseja  Sim  Não
    Insira sua mensagem aqui

How Social Media Influences Consumer Behavior

  1. 1. How Social Media Influences Consumer BehaviorMichael Lazerow, CEO & Founder, Buddy MediaLinda Abraham, CMO & Co-Founder, comScore
  2. 2. 1 Nearly in 5 minutes online is spent on social networks. 2008 2009 2010 201135 Social Networking30 Search/Navigation Retail25 Communications (Email/IM) Other ContentTime Spent on Key Categories OnlineWorldwide Hours per Month (Billions) Source: comScore Media Metrix, March 2007 - October 2011
  3. 3. #3 Facebook’s worldwide site rank 55% Facebook’s global penetration 3 in 4 minutes on social networking sites are spent on Facebook1 in 7 minutes spent online are spent on Facebook Source: comScore Media Metrix, October 2011
  4. 4. Propel Crowd-Sources Its Holiday Content © comScore, Inc. Proprietary. 4
  5. 5. Lexus Uses Facebook To Raise Money For Charity © comScore, Inc. Proprietary. 5
  6. 6. Walmart Provides Gift Recommendations From Friends © comScore, Inc. Proprietary. 6
  7. 7. Best Buy And Leading Retailers Made Effective Use Of Facebook ToPromote Their Black Friday Doorbusters © comScore, Inc. Proprietary. 7
  8. 8. The Fan Page Is A Great Starting Point… But Remember ThatMost Brand Exposures Happen On The News Feed! 25% 10% 27% Homepage/Newsfeed Profiles 17% Photos Apps/Tools 21% All Other Share of Time Spent on Facebook Source: comScore Mediabuilder, U.S., © comScore, Inc. Proprietary. 8 May 2011
  9. 9. You’ve got fans. And they’ve got friends.How can you measure the impact on both?
  10. 10. Those you seek might be different than those who seek you Starbucks: Demographic Analysis % of Starbucks Store Visitors vs. % of Brand-Exposed Starbucks Facebook Fans Age 18-24 31% 20% Age 25-34 29% 26% Age 35-44 19% 20% Age 45-54 15% 19% Age 55-64 5% 10% Age 65+ 2% 5% % of Starbucks Fans % of Starbucks Store Visitors © comScore, Inc. Proprietary. 10 Source: comScore Social Essentials and comScore Plan Metrix, U.S., May 2011
  11. 11. Brands control the three basic levers that willdetermine social media marketing success. Many brands don’t consider these intermediary steps Brand Fans “Talk News Feed Goal: MaxGet Fans Messages About” Content (Who are Reach Fans News Feed Spreads to Reach, R they?) OI in News Feed Content Friends 1. Cut-Through 2. Engagement 3. Amplification
  12. 12. Earned Value Can Be Significant Walmart: Paid Media vs. Earned Media Analysis Social Media Impressions (MM) vs. Display Ad Impressions (MM) Estimated Value of Earned Impressions 275.4 Based on $3.55 CPM $417,000 117.3 Walmart Earned Impressions (MM) Paid Impressions (MM) Source: comScore Social Essentials, U.S., © comScore, Inc. Proprietary. 12 October 2011
  13. 13. When Messages Are Good, Fans Will Tell Their Friends 2011 Holiday Retail Promotion Analysis Ratio of Friends of Fans Reached to Fans Reached for Leading U.S. Retailers 3.5x 3.4x Lift from Promotions 1.76 1.53 2.7x 2.2x 0.92 0.67 0.50 0.45 0.31 0.34 Amazon Best Buy Target Walmart Week Ending Oct. 19 Week Ending Nov. 30 Source: comScore Social Essentials, U.S., © comScore, Inc. Proprietary. 13 October and November 2011
  14. 14. Friends of Fans Tend to Behave Like Fans(Birds of a Feather) 2011 Holiday Retail Promotion Impact Analysis: Week Ending Nov. 30 Percentage of Brand-Exposed Fans & Friends of Fans Who Visited Retailer Website 64% 36% 27% 22% 21% 18% 13% 12% 12% 14% 8% 9% Amazon Best Buy Target Walmart Total Internet Friend of Fan Fan Source: comScore Social Essentials, U.S., © comScore, Inc. Proprietary. 14 November 2011
  15. 15. In Retail, Social Promise is Delivering Black Friday: Web Traffic Analysis for Leading Retailers Unique Visitors (MM) on Black Friday 2011 vs. Black Friday 2010 61% 14.5 32% 61% 9.6 11% 9.0 7.3 6.6 4.6 5.1 4.1 Amazon Walmart Best Buy Target Black Friday 2010 Black Friday 2011 Source: comScore Social Essentials, U.S., November 2011 © comScore, Inc. Proprietary. 15
  16. 16. So remember, to optimize social media 1. know your fans 2. know their friends 3. right creative message 4. analyze, optimize, …monetize
  17. 17. Thank You!Questions? Contactmichael@buddymedia.comlabraham@comscore.comFollow our presenters on Twitter:@Linda_Abraham | @lazerow

×