This document discusses how brands are currently using Facebook and how they will use it in the future. It provides statistics on Facebook's growth and usage. Currently, brands are using Facebook to connect with customers, spur trials of new products, gain new customers and fans. Examples are provided of Pretzel Crisps and Oscars Fragrance using Facebook promotions successfully. The document suggests that in the future, brands will more fully integrate Facebook into the customer experience, such as with in-car apps, social commerce, and new types of product sampling. Marketers are advised to focus on building and powering connections with consumers on Facebook.

1. 1 How Are Brands Using Facebook Right Now? By MICHAEL LAZEROW (TWITTER: @LAZEROW) OCTOBER 11, 2011

2. 2 AND

3. 3 How WILL Brands BE Using Facebook in 12 months? By MICHAEL LAZEROW (TWITTER: @LAZEROW) OCTOBER 11, 2011

4. 4 850M ACTIVE USERS Source: Facebook

5. 5 Source: Internet World Stats (http://www.internetworldstats.com)

6. 6 850 Source: Internet World Stats (http://www.internetworldstats.com)

7. 7 50% log on DAILY Source: Facebook

8. 4X SUPER BOWL! 8 4X SUPER BOWL!

9. 9 60B likes AND comments MONTHLY (GLOBAL) Source: Facebook

10. 10 12B likes AND comments MONTHLY (US, est.) Source: Facebook

11. 4X SUPER BOWL! 11 1B MORE THAN # OF GOOGLE SEARCHES Source of Google #s: ComScore Aug 11 Search Engine Ranking. FB assumes 20% Likes/Comments from US

12. 12 1B photos ADDED EVERY 4 days Source: Facebook

13. 4X SUPER BOWL! 13 6 Billionth flickr photo! Source: Flickr. http://blog.flickr.net/en/2011/08/04/6000000000/

14. 4X SUPER BOWL! 14 Every 24 days on facebook! every 24 days at Facebook!

15. 15 53B MINUTES SPENT EACH MONTH Source: Facebook

16. 16 50% of ALL time spenTwatching TV Source: The Simpsons. Season 20, Episode 21

17. 17 31% of display ad IMPRESSIONS IN US Source: comScore May 2011

18. 18 BigGER THAN THE ENTIRE INTERNET IN 2004, the year FB launched Source: http://royal.pingdom.com/2011/10/05/facebook-now-as-big-as-the-entire-internet-was-in-2004/

19. 4X SUPER BOWL! 19 SO WHAT! WHO CARES? Source: The View

20. 20 publishers. Retailers. Brands.

21. 21 PRIORITY SOCIAL MEDIA PLATFORMS FOR BRANDS Source: Booz & Co., Buddy Media Report. http://bddy.me/oS3WJf

22. 22 world is starting to reorg around people

23. 23 What are smart marketers doing?

24. 24 POWERING THEIR CONNECTIONS

25. 25 POWERING THEIR CONNECTIONS EM

26. 26 POWERING UP THEIR CONNECTIONS

27. 27 NOT JUST building connections

28. 28 building FOR connections

29. 29 building around connections

30. 30 Profits are now tied to ability to connect with consumers.

31. 31 Simple Is better

32. 32 GOALS + spur trial + new customers + FANS/CONNECTIONS

33. 33 Pretzel crisps

34. 34 Results + 100K fans + 95% redemption rate on coupon + 131% growth in sales in first 12 months of promotion

35. 35 “Offering something with tangible value ...” -Jason Harty, Director of field & interactive marketing

36. 36 Results + sample sell-out in 12 hours + 228K facebook fans

37. 37 “While fans may not be able to purchase one of our cocktail dresses, many will be able to experience the world of oscar through this more affordable fragrance.” -Michelle de bourbon, head of marketing for fragrance

38. 38 GOALS + provide value to salons + connect with consumers via 4K salons + new customers

39. 39 Pretzel crisps

40. 40 Results + more than 4k salons onboarded + projected Projected ecpm of $3.04 + 21m impressions + one atlanta salon saw gross sales of $4,833 via facebook

41. 41 “Social media has transformed the way we leverage brand awareness and loyalty to drive growth.” -Kelly Solomon, VP InteractiveActive, Cosmetics Division, L'Oreal.

42. 42 What WILL smart marketers do in the next year?

43. 43 The car as a FB app Pretzel crisps

44. 44 In-car check-ins Pretzel crisps

45. 45 Roadside assistance Pretzel crisps

46. 46 Roadside assistance Pretzel crisps

47. 47 Dressing room reimagined Pretzel crisps

48. 48 Pretzel crisps

49. 49 Pretzel crisps

50. 50 Truly social commerce Pretzel crisps

51. 51 Pretzel crisps

52. 52 Pretzel crisps

53. 53 Pretzel crisps

54. 54 THANK YOU! @lazerow