1. Social Media: The Good & the Bad
Maryland State Department of Education
February 4, 2013
Leah Schklar, Anne Arundel Community College

2. About Leah
Leah is the Digital Marketing Coordinator in the
Public Relations and Marketing Department at Anne
Arundel Community College.
 Social Media Butterfly and Digital Junkie
 First person hired for social media and digital
marketing at AACC.
 Launched Social Media College-Wide
 Managed over 350 Facebook pages, 20 Twitter
accounts, 10 LinkedIn accounts and 10 blogs.
 United Nations Foundation, Young Entrepreneur
Council, YouTern, The National Society of Collegiate
Scholars, Center for Nonprofit Success

3. What is social media?
Social media refers to the
means of interactions
among people in which
they create, share, and
exchange information and
ideas in virtual communities
and networks.

4. The Social Media Revolution
“We don’t have a choice on
whether we DO social media.
The question is how well we do
it.”
– Erik Qualman

5. How are YOU using social media?
What are your concerns?
 Web Footprints
 Privacy Settings
 Professional vs. Personal Accounts
 Losing your job!

6. Manage Your Online Reputation
 Take an inventory.
 Sign out and search!
 Stay alert.
 Set up Google Alerts for your name.
 Edit every single profile to make sure it has information you
want your boss, mom, coworkers, colleagues and potential
employers to see.
 Privacy matters!

7. Professional vs. Personal Accounts
Strategy #1: One profile for all social media networks.
PROS:
 Simplicity.
 Well-rounded online identity.
 Update all contacts at once.
CONS:
 Might cause you to be more reserved than normal.
 You might need to be more reserved.
Note: You could set up filters for your contacts.

8. Professional vs. Personal Accounts
Strategy #2: Use separate personal and professional profiles.
PROS:
 Helps maintain work-life boundaries.
 Less fear of over-sharing.
 Messages from contacts will be more relevant.
CONS:
 Can be tricky to maintain.
 Harder to share updates across all contacts.

9. Professional vs. Personal Accounts
Strategy #3: Use separate services for different purposes.
PROS:
 Same benefits as maintaining professional and personal accounts, but
less confusing.
CONS:
 Harder to share and see updates across all contacts.

10. Social Media and Your Personal Brand
 Personal branding is the art of
articulating and communicating your
skills, personality and values.
 We are all the chief branding
officers of our own personal brands.
 Engage. Like. Follow. Reciprocate.

11. Social Media as a Career
The demand for social media jobs has exploded,
even as overall unemployment hovers around 10%.
 59 of the Fortune 100 companies have at least one
employee who works full time in social media.
 Job postings directly related to social media have soared
600% in the last five years.

12. Social Media as a Career
 Community Manager
 Analyst or Strategist
 Product Developer
 Editor or Publisher

13. What’s your passion?

14. Questions!