How To Maximize Social Media for Personal and Professional Growth
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This was a webinar given to a group of college students about using social media for professional development.
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How To Maximize Social Media for Personal and Professional Growth
- 1. How To Maximize Social Media for Personal Growth and Professional Development Strayer University Professional Development Webinar July 25, 2011
- 2. Goals… • Introduction to social media • Personal branding • Using social media to find a job • Final takeaway… Your own personal action plan.
- 3. An introduction… Social media is an umbrella term that defines the various activities that integrate technology, social interaction and the construction of words, pictures, videos and audio.
- 4. An introduction… More simply put, social media is people having conversations online.
- 5. Facebook If Facebook were a country, it would be the 3rd most populated in the world. The average Facebook user creates 90 pieces of content per month. Pay attention!
- 6. Twitter • A micro-blogging site • There are over 27 million tweets sent per day • Great networking tool
- 7. LinkedIn • The world’s largest professional network • Roughly 1 million new members join every week • Most popular with people who are seeking work and trying to build their network and contacts
- 8. Questions…
- 9. What is My Personal Brand and How Do I Develop It? “You are not special. You are not a beautiful or unique snowflake. You are the same decaying organic matter as everything else.” – Tyler Durden, Fight Club
- 10. What is My Personal Brand and How Do I Develop It? Personal branding is the art of articulating and communicating your… • skills • personality • values The goal is for others to seek YOU to help THEM solve a problem.
- 11. What is My Personal Brand and How Do I Develop It? We are all the chief branding officers of our own personal brands. We have the power to determine and control our own reputation.
- 12. What is My Personal Brand and How Do I Develop It? Choices that affect your personal brand… • Who to work with (and who to avoid) • Who to follow • Who to “friend” • What special messages to share in 140 characters
- 13. What is My Personal Brand and How Do I Develop It? To figure out your personal brand, ask yourself… • What do I want to be known for? • What differentiates me? • What skills, abilities, knowledge and attitudes do I have that will make people want to work with, follow or “friend” me?
- 14. What is My Personal Brand and How Do I is an art… Personal branding Develop It? • Practice • Patience • Creativity • No checklist or surefire recipe for success • Long term, ongoing process A strong personal brand makes others seek you instead of you seeking them.
- 15. Questions…
- 16. Using social media to find a job… Facebook • Filter information • Be open • Use your real information • Similar interests could spark a connection • Engage • Facebook relationships require upkeep • “Like” your school’s career center • “Like” companies you are interested in
- 17. Using social media to find a job… Facebook Btw this isnt txtng!!!!!!! OMG!!!!!!!!!!! USE COMPLETE SENTENCES CHECK SPLLNIG AND P.U.N.C.T.U.A.T.E. LOL@!@#$^%!!!!
- 18. Using social media to find a job… LinkedIn Join LinkedIn NOW! Connect with recruiters Join LinkedIn groups Ask questions, engage, get involved in discussions The “Events” app The “SlideShare Presentations” app
- 19. Using social media to find a job… LinkedIn Student portal o Recommends jobs based on your education and interests o Connects you with other students to see how they got their jobs
- 20. Using social media to find a job… YouTube Corporate channels Video resumes
- 21. Using social media to find a job… Twitter Career centers Hashtags and chats Create lists o Organizations o Experts o Writers o Professionals
- 23. Questions…
- 24. Your checklist… Perfect your LinkedIn profile Join the NSCS LinkedIn group Do a complete overhaul of your Facebook page Set up a Twitter account Use HootSuite to start following chats, hashtags, topics Set up lists and streams ENGAGE!
- 25. Map it out…
Notas do Editor
- As I go through the presentation I want you to take notes and write down responses to the questions I ask…For the last 15 minutes we will go over our notes, discuss, ask questions and…At the end of the session, you will have a personal action plan and a checklist to get you started.
- We all know what Facebook is so I’m not going to spend much time on it.Be aware of what you’re saying…Pictures you’re posting…Places where you are “checking in”… and who you are friends with.Your future employer, your parents, your girlfriend’s mom… they are ALL going to look you up on Facebook.
- I used to think of it as blogging for lazy people. Now that I’m tweeting all day, every day I realize you can’t be good at tweeting and be lazy. It’s a lot of work.
- It’s also popular as a way of marketing a business because business owners can interact with people who are interested in their services.
- Everything you are putting out there on social media, combined with who you are… it all creates a personal brand. Everyone turn to your neighbor and for about 30 seconds tell them what your personal brand is. What is YOU? Ready, go!Let’s share a few of them…
- Ask yourself… what are your special skills? What are your values?
- In every environment, from the workplace to the web, people make choices that affect their personal brand.
- How you manage your personal brand will determine how others view you — and ultimately shape your career and your life.
- Write down the answers to these questions…
- A solid personal branding strategy will help you build your reputation and your network so that interesting opportunities come to you.
- Let’s do a little tweeting! Everyone take out your phone, go to Twitter, and Tweet something about the session… what you’ve learned so far… use the hashtag #NSCSsm! I’ll have my interns back at the office choose what they thing is the best tweet and that person will win a gift card.
- Start thinking of Facebook as a representation of you, professionally…get rid of the party photoslook at who you are friends withBe open…-use your real name, work, school, hobbiesYou never know what similar interests might spark a connection with a potential employer.
- Don’t type in all caps!Don’t use a bazillion exclamation points!Don’t type in text speak!
- Figure out how it works and connect with professional contacts throughout your college career. It will help you in the long run. If you have a work-study, internship or part-time job and have a good relationship with your supervisor, you may not want to be friends on Facebook… what better way to connect and stay in touch than LinkedIn?
- Figure out how it works and connect with professional contacts throughout your college career. It will help you in the long run. If you have a work-study, internship or part-time job and have a good relationship with your supervisor, you may not want to be friends on Facebook… what better way to connect and stay in touch than LinkedIn?
- I use a social media management tool called HootSuite. It allows me to post on multiple social media outlets all at once, follow conversations, topics, hashtags… it’s super customizable. Using Twitter.com, I feel, is a waste of time. To really get the most from Twitter, you need to use something like HootSuite or Tweet Deck.Pull up HootSuite for examples.
- Questions? Anyone want to share their plan?This isn’t the end… you can contact me anytime if you have questions or need advice.