Recommended
More Related Content
Similar to Lawton Capabilities Slideshare
Similar to Lawton Capabilities Slideshare (20)
Lawton Capabilities Slideshare
- 1. Lawton Printers Capabilities Presentation www.LawtonPrinters.com
- 3. THE FIRST IMPRESSION Lawton is a full-service commercial printer based in Central Florida serving local and nationwide clients. Founded in 1900, the company has grown from one man and his machine to a diverse team of experts from a variety of fields. Lawton has strategically incorporated the talent and knowledge of great people with the latest equipment. We deliver the highest quality print products and services to an ever-growing clientele. 3
- 4. PRINTING WITH PASSION Promote a unique work environment, encouraging every employee to bring his or her expertise and style to every project. Happy team eager to provide dynamic personalized service to our clients Our core values: Enthusiasm, Passion, Professionalism and Quality; reinforce our devotion to excellence. Consistently deliver high quality products and services for your peace of mind!
- 5. EMBEDDED IN THE COMMUNITY Always striving to raise the bar as a good corporate citizen, Lawton is committed to supporting many local organizations: In-kind printing for the United Way, Clean the World, Beta Center, Charity Challenge, Florida Hospital Foundation, OCPS, and many more United Way Marketing Board Member Florida Hospital SHARES Board Member Kimberly Lawton Koon serves as Vice Chairman of the Printing Association of Florida and actively participates in national conferences Recognitions: Florida's Most Award Winning Printer Golden 100 Company/Ultimate CEO 2009 Partner in Education for Orange County Public School
- 6. COMMITTED TO THE ENVIRONMENT Always striving to raise the bar as a good corporate citizen, Lawton Printers is certified by the Forest Stewardship Council (FSC) and Sustainable Forestry Initiative (SFI) and promotes environmentally-appropriate, socially- beneficial and economically-viable management of the world's forests. Forest Stewardship Council is an Sustainable Forestry Initiative is international organization promoting an independent, non-profit responsible forest management for organization responsible for the producer of forestry products, maintaining, overseeing and including paper manufactures and improving a sustainable forestry merchants, this involves independent certification program. verification of the supply chain.
- 7. We can help… PRINT MANAGEMENT DATA-DRIVEN PERSONALIZATION HIGH-QUALITY PRINTING DIRECT MAIL FULFILLMENT & MAILING
- 8. PARTNER Everyone is looking for a way to do more with less – we have heard this statement over and over. With a Partner you are getting another member of your team, who understands your needs.
- 9. KEYS TO OUR SUCCESS Our People!! Flexibility Innovation Solutions Partner Service Turn Around
- 10. AWARD-WINNING PRINTING “3 in 1” Offset Printing Traditional Offset Packaging – up to 40pt board Synthetic Substrates Digital Printing In digital print market with HP Indigo product since 2001 70% of work printed is either Personalized or Versioned Digital Large-Format Division For your wide format print needs Full service bindery
- 11. UNIQUE CAPABILITIES In-house UV Coater Gloss, Satin, Soft Touch, Pearl, Watermark Coatings Spot OR Flood Scratch Off Printing Scratch-n-Sniff Hi Die-Cutter: Full Perimeter Diecut Custom Shapes, Round Corners, etc. with No Tick Marks! Mailing and Fulfillment Variable Data Printing Customizing Your Marketing Materials Pick-n-Pack
- 12. WEB-ENABLED PRINT MANAGEMENT Web-to-Print and Fulfillment Solutions Print on-demand for static or variable items Real-time PDF proofing Online inventory management and alerts Real-time reporting Climate-controlled storage Save $$ on your annual print spend and administrative costs
- 13. MR. SCRATCH OFF Scratch Off Card Printing Interactive Experience Custom sizes and scratch off locations Creative Scratch Off Areas and Variable Reveals Card quantities one to 4,000,000 pieces!
- 14. SCRATCH AND REVEAL… Employee Rewards Direct Mail Postcards Clothing / Product Tags Download Cards Client Retention Incentives Promotions
- 15. ONLINE MAGAZINE PUBLISHING Enrich your magazine or brochure Cutting edge technology Search keywords Social Media Integration iPhone / Droid Compatible Enhanced content with links Host on your own servers Maximize audience experience
- 16. LAWTON MOBILE MARKETING Take your marketing campaigns to the mobile level and get more value from your PRINT. Lawton can assist you with merging your print campaigns with your mobile marketing and social media campaigns Integrated Solutions for a mobile- connected world.
Editor's Notes
- At this point, you should have gone through general introductions. If you haven’t already received answers to the recommended key questions, this is the time to address them.Question 1: What are the Top Marketing Objectives for the next six months for your organization?Once you understand their objectives, you can tailor design the campaign to meet their needs.Question 2: What inhibits you from successfully achieving your objectives?This can be any number of things. The goal is to understand what their pain points are so you can speak directly to them. You want them to see how you can help them to be more efficient with their time, by using this solution and more effective in their communications because they have the ability to track and measure their results.Question 3: Are you currently evaluating technology or any other media to help you achieve your objectives?For example… Some marketers use email only campaigns and feel this is sufficient enough. What they don’t realize is that this is only a one dimensional touch. They can only reach prospects who they have emails for. They have no other ways of communicating with prospects who they don’t have emails for. Find out if they use mass media such as: radio, TV, billboard or newspapers. NOW, you have an opportunity to talk about the many options you have available to help them communicate through various channels.
- This makes for a happy team eager to give clients the most dynamic and personalized service.
- Question 1: What are the Top Marketing Objectives for the next six months for your organization?Once you understand their objectives, you can tailor design the campaign to meet their needs.Question 2: What inhibits you from successfully achieving your objectives?This can be any number of things. The goal is to understand what their pain points are so you can speak directly to them. You want them to see how you can help them to be more efficient with their time, by using this solution and more effective in their communications because they have the ability to track and measure their results.Question 3: Are you currently evaluating technology or any other media to help you achieve your objectives?For example… Some marketers use email only campaigns and feel this is sufficient enough. What they don’t realize is that this is only a one dimensional touch. They can only reach prospects who they have emails for. They have no other ways of communicating with prospects who they don’t have emails for. Find out if they use mass media such as: radio, TV, billboard or newspapers. NOW, you have an opportunity to talk about the many options you have available to help them communicate through various channels.