SlideShare uma empresa Scribd logo
1 de 13
Baixar para ler offline
SEO: The Art of * not * Leaving Traffic on the Table Lawrence Coburn www.rateitall.com www.sexywidget.com twitter.com/lawrencecoburn
The Two Sides of SEO ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Basics: Title Tags ,[object Object],[object Object],[object Object],[object Object],[object Object],Goal: Match your pages to user queries
The Basics: Canonical Root ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Basics: Robots.txt ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Intermediate: The Canonical Tag ,[object Object],Goal: Don't dilute your rankability
The Intermediates: Widgets and Linkdev ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Intermediates: Get Listed ,[object Object],[object Object],[object Object],[object Object],[object Object],Goal: Pick up some easy links
The Expert: SMO and SEO Goal: Generate bursts of links through social media
The Expert: Content Remixing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Goal: Maximize rankable pages by aggregating content from internal,and external sources
The Expert: APIs and Attribution ,[object Object],[object Object],Goal: Give other sites a reason to link to you
Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank You [email_address] twitter.com/lawrencecoburn

Mais conteúdo relacionado

Mais procurados

Joomladay UK SEO presentation
Joomladay UK SEO presentationJoomladay UK SEO presentation
Joomladay UK SEO presentationWilco Jansen
 
14 Steps to Successful SEO
14 Steps to Successful SEO14 Steps to Successful SEO
14 Steps to Successful SEORyan Spoon
 
Process for Online Visibility: From Information Architecture to Killer Content
Process for Online Visibility: From Information Architecture to Killer ContentProcess for Online Visibility: From Information Architecture to Killer Content
Process for Online Visibility: From Information Architecture to Killer ContentYo! Yo! SEO
 
Basic Of Search Engine Optimization
Basic Of Search Engine OptimizationBasic Of Search Engine Optimization
Basic Of Search Engine Optimizationdevijay10
 
SEO by Ali Pour Zahmatkesh/ AUT University project
SEO by Ali Pour Zahmatkesh/ AUT University projectSEO by Ali Pour Zahmatkesh/ AUT University project
SEO by Ali Pour Zahmatkesh/ AUT University projectAli Pour Zahmatkesh
 
SEO-off page optimization technique
SEO-off page optimization technique SEO-off page optimization technique
SEO-off page optimization technique shrikant87
 
Vikram seo ppt
Vikram seo pptVikram seo ppt
Vikram seo pptvickybish
 
Three Pillars of SEO
Three Pillars of SEOThree Pillars of SEO
Three Pillars of SEODouglas Karr
 
Intro to Search Engine Optimization - Association of Proposal Management Prof...
Intro to Search Engine Optimization - Association of Proposal Management Prof...Intro to Search Engine Optimization - Association of Proposal Management Prof...
Intro to Search Engine Optimization - Association of Proposal Management Prof...Caitlin Jeansonne
 
Essential SEO + Link Building
Essential SEO + Link BuildingEssential SEO + Link Building
Essential SEO + Link BuildingDejan SEO
 
SEO & SMO Strategy, Checklist, Recommendations
SEO & SMO Strategy, Checklist, RecommendationsSEO & SMO Strategy, Checklist, Recommendations
SEO & SMO Strategy, Checklist, RecommendationsArun Subbu
 
Seo - Search Engine Optimization seminar
Seo - Search Engine Optimization seminarSeo - Search Engine Optimization seminar
Seo - Search Engine Optimization seminarcooljeba
 
Search Engine Optimization 101
Search Engine Optimization 101Search Engine Optimization 101
Search Engine Optimization 101Bridget Gibbons
 
learn seo, seo marketing
learn seo, seo marketinglearn seo, seo marketing
learn seo, seo marketingrsayyad88
 

Mais procurados (20)

Joomladay UK SEO presentation
Joomladay UK SEO presentationJoomladay UK SEO presentation
Joomladay UK SEO presentation
 
14 Steps to Successful SEO
14 Steps to Successful SEO14 Steps to Successful SEO
14 Steps to Successful SEO
 
ppt on SEO topic
ppt on SEO topicppt on SEO topic
ppt on SEO topic
 
Process for Online Visibility: From Information Architecture to Killer Content
Process for Online Visibility: From Information Architecture to Killer ContentProcess for Online Visibility: From Information Architecture to Killer Content
Process for Online Visibility: From Information Architecture to Killer Content
 
Basic Of Search Engine Optimization
Basic Of Search Engine OptimizationBasic Of Search Engine Optimization
Basic Of Search Engine Optimization
 
SEO by Ali Pour Zahmatkesh/ AUT University project
SEO by Ali Pour Zahmatkesh/ AUT University projectSEO by Ali Pour Zahmatkesh/ AUT University project
SEO by Ali Pour Zahmatkesh/ AUT University project
 
Off page seo
Off page seo Off page seo
Off page seo
 
SEO-off page optimization technique
SEO-off page optimization technique SEO-off page optimization technique
SEO-off page optimization technique
 
Vikram seo ppt
Vikram seo pptVikram seo ppt
Vikram seo ppt
 
Three Pillars of SEO
Three Pillars of SEOThree Pillars of SEO
Three Pillars of SEO
 
Intro to Search Engine Optimization - Association of Proposal Management Prof...
Intro to Search Engine Optimization - Association of Proposal Management Prof...Intro to Search Engine Optimization - Association of Proposal Management Prof...
Intro to Search Engine Optimization - Association of Proposal Management Prof...
 
SEO Tutorial
SEO TutorialSEO Tutorial
SEO Tutorial
 
Essential SEO + Link Building
Essential SEO + Link BuildingEssential SEO + Link Building
Essential SEO + Link Building
 
Basic seo-day 1
Basic seo-day 1Basic seo-day 1
Basic seo-day 1
 
SEO & SMO Strategy, Checklist, Recommendations
SEO & SMO Strategy, Checklist, RecommendationsSEO & SMO Strategy, Checklist, Recommendations
SEO & SMO Strategy, Checklist, Recommendations
 
Seo - Search Engine Optimization seminar
Seo - Search Engine Optimization seminarSeo - Search Engine Optimization seminar
Seo - Search Engine Optimization seminar
 
Seo.pptx new ppt
Seo.pptx new pptSeo.pptx new ppt
Seo.pptx new ppt
 
Search Engine Optimization 101
Search Engine Optimization 101Search Engine Optimization 101
Search Engine Optimization 101
 
learn seo, seo marketing
learn seo, seo marketinglearn seo, seo marketing
learn seo, seo marketing
 
DotNetNuke SEO
DotNetNuke SEODotNetNuke SEO
DotNetNuke SEO
 

Destaque

API Strategy Presentation
API Strategy PresentationAPI Strategy Presentation
API Strategy PresentationLawrence Coburn
 
Designing Teams for Emerging Challenges
Designing Teams for Emerging ChallengesDesigning Teams for Emerging Challenges
Designing Teams for Emerging ChallengesAaron Irizarry
 
Visual Design with Data
Visual Design with DataVisual Design with Data
Visual Design with DataSeth Familian
 
3 Things Every Sales Team Needs to Be Thinking About in 2017
3 Things Every Sales Team Needs to Be Thinking About in 20173 Things Every Sales Team Needs to Be Thinking About in 2017
3 Things Every Sales Team Needs to Be Thinking About in 2017Drift
 
How to Become a Thought Leader in Your Niche
How to Become a Thought Leader in Your NicheHow to Become a Thought Leader in Your Niche
How to Become a Thought Leader in Your NicheLeslie Samuel
 

Destaque (6)

The Social Media River
The Social Media RiverThe Social Media River
The Social Media River
 
API Strategy Presentation
API Strategy PresentationAPI Strategy Presentation
API Strategy Presentation
 
Designing Teams for Emerging Challenges
Designing Teams for Emerging ChallengesDesigning Teams for Emerging Challenges
Designing Teams for Emerging Challenges
 
Visual Design with Data
Visual Design with DataVisual Design with Data
Visual Design with Data
 
3 Things Every Sales Team Needs to Be Thinking About in 2017
3 Things Every Sales Team Needs to Be Thinking About in 20173 Things Every Sales Team Needs to Be Thinking About in 2017
3 Things Every Sales Team Needs to Be Thinking About in 2017
 
How to Become a Thought Leader in Your Niche
How to Become a Thought Leader in Your NicheHow to Become a Thought Leader in Your Niche
How to Become a Thought Leader in Your Niche
 

Semelhante a SV New Tech Presentation

Semelhante a SV New Tech Presentation (20)

Understanding ABC of SEO
Understanding ABC of SEOUnderstanding ABC of SEO
Understanding ABC of SEO
 
SEO for Bloggers for EVO 2011
SEO for Bloggers for EVO 2011SEO for Bloggers for EVO 2011
SEO for Bloggers for EVO 2011
 
SEO Sessions - Search Engine Optimization
SEO Sessions - Search Engine OptimizationSEO Sessions - Search Engine Optimization
SEO Sessions - Search Engine Optimization
 
Seo process zinavo
Seo process zinavoSeo process zinavo
Seo process zinavo
 
Seo on page ppt
Seo on page pptSeo on page ppt
Seo on page ppt
 
Wordpress SEO
Wordpress SEOWordpress SEO
Wordpress SEO
 
Basic Search Engine Optimization
Basic Search Engine OptimizationBasic Search Engine Optimization
Basic Search Engine Optimization
 
concepts of SEO
concepts of SEOconcepts of SEO
concepts of SEO
 
Seo onpage & offpage
Seo onpage & offpageSeo onpage & offpage
Seo onpage & offpage
 
WordPress SEO Revisited by Lou Anne McKeefery of Be Found
WordPress SEO Revisited by Lou Anne McKeefery of Be FoundWordPress SEO Revisited by Lou Anne McKeefery of Be Found
WordPress SEO Revisited by Lou Anne McKeefery of Be Found
 
Wordpress SEO by Lou Anne McKeefery of Be Found
Wordpress SEO by Lou Anne McKeefery of Be FoundWordpress SEO by Lou Anne McKeefery of Be Found
Wordpress SEO by Lou Anne McKeefery of Be Found
 
SEO Masterclass Webit 2010
SEO Masterclass Webit 2010SEO Masterclass Webit 2010
SEO Masterclass Webit 2010
 
Seo types
Seo typesSeo types
Seo types
 
Website Marketing Seminar 2009
Website Marketing Seminar 2009Website Marketing Seminar 2009
Website Marketing Seminar 2009
 
Seo types
Seo typesSeo types
Seo types
 
SEO Training in Mahabubnagar
SEO Training in MahabubnagarSEO Training in Mahabubnagar
SEO Training in Mahabubnagar
 
1. seo onpage
1. seo onpage1. seo onpage
1. seo onpage
 
1. Seo OnPage
1. Seo OnPage1. Seo OnPage
1. Seo OnPage
 
8 Key Ways to Rock SEO
8 Key Ways to Rock SEO8 Key Ways to Rock SEO
8 Key Ways to Rock SEO
 
Advanced SEO - Ful2.com
Advanced SEO - Ful2.comAdvanced SEO - Ful2.com
Advanced SEO - Ful2.com
 

Último

Linked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond OntologiesLinked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond OntologiesDavid Newbury
 
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...DianaGray10
 
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostKubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostMatt Ray
 
Comparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioComparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioChristian Posta
 
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UbiTrack UK
 
UiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPathCommunity
 
UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1DianaGray10
 
Spring24-Release Overview - Wellingtion User Group-1.pdf
Spring24-Release Overview - Wellingtion User Group-1.pdfSpring24-Release Overview - Wellingtion User Group-1.pdf
Spring24-Release Overview - Wellingtion User Group-1.pdfAnna Loughnan Colquhoun
 
Computer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and HazardsComputer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and HazardsSeth Reyes
 
COMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a WebsiteCOMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a Websitedgelyza
 
Babel Compiler - Transforming JavaScript for All Browsers.pptx
Babel Compiler - Transforming JavaScript for All Browsers.pptxBabel Compiler - Transforming JavaScript for All Browsers.pptx
Babel Compiler - Transforming JavaScript for All Browsers.pptxYounusS2
 
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAAnypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAshyamraj55
 
Videogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfVideogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfinfogdgmi
 
9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding TeamAdam Moalla
 
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Will Schroeder
 
NIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 WorkshopNIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 WorkshopBachir Benyammi
 
PicPay - GenAI Finance Assistant - ChatGPT for Customer Service
PicPay - GenAI Finance Assistant - ChatGPT for Customer ServicePicPay - GenAI Finance Assistant - ChatGPT for Customer Service
PicPay - GenAI Finance Assistant - ChatGPT for Customer ServiceRenan Moreira de Oliveira
 
Nanopower In Semiconductor Industry.pdf
Nanopower  In Semiconductor Industry.pdfNanopower  In Semiconductor Industry.pdf
Nanopower In Semiconductor Industry.pdfPedro Manuel
 
UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6DianaGray10
 
Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024D Cloud Solutions
 

Último (20)

Linked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond OntologiesLinked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond Ontologies
 
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
 
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostKubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
 
Comparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioComparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and Istio
 
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
 
UiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation Developers
 
UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1
 
Spring24-Release Overview - Wellingtion User Group-1.pdf
Spring24-Release Overview - Wellingtion User Group-1.pdfSpring24-Release Overview - Wellingtion User Group-1.pdf
Spring24-Release Overview - Wellingtion User Group-1.pdf
 
Computer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and HazardsComputer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and Hazards
 
COMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a WebsiteCOMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a Website
 
Babel Compiler - Transforming JavaScript for All Browsers.pptx
Babel Compiler - Transforming JavaScript for All Browsers.pptxBabel Compiler - Transforming JavaScript for All Browsers.pptx
Babel Compiler - Transforming JavaScript for All Browsers.pptx
 
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAAnypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
 
Videogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfVideogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdf
 
9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team
 
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
 
NIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 WorkshopNIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 Workshop
 
PicPay - GenAI Finance Assistant - ChatGPT for Customer Service
PicPay - GenAI Finance Assistant - ChatGPT for Customer ServicePicPay - GenAI Finance Assistant - ChatGPT for Customer Service
PicPay - GenAI Finance Assistant - ChatGPT for Customer Service
 
Nanopower In Semiconductor Industry.pdf
Nanopower  In Semiconductor Industry.pdfNanopower  In Semiconductor Industry.pdf
Nanopower In Semiconductor Industry.pdf
 
UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6
 
Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024
 

SV New Tech Presentation

  • 1. SEO: The Art of * not * Leaving Traffic on the Table Lawrence Coburn www.rateitall.com www.sexywidget.com twitter.com/lawrencecoburn
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9. The Expert: SMO and SEO Goal: Generate bursts of links through social media
  • 10.
  • 11.
  • 12.
  • 13. Thank You [email_address] twitter.com/lawrencecoburn