Keynote presentation Laurens Rutten, CEO of BoosterMedia, at the Social Mobile & Mobile Trends Day of Casual Connect Kiev, October 20 2011. "Mobile social browser gaming: distribution beyond the app-stores."

1. Mobile social browser-
gaming: distribution
beyond the app-stores.
Casual Connect Kyiv – October 20 2011
Laurens Rutten - laurens.rutten@boostermedia.com

2. Today
 Who we are
 Distributing games via the open mobile web
 Smart mobile social games development
 Questions & discussion

3. Who we are
 Founded in 2009: now 25+ mobile game professionals
 We build mobile gaming portals with media
companies, game websites and social networks
 Leading worldwide network of mobile gaming sites:
 Germany, United Kingdom, France, Netherlands, Spain, Finland,
Sweden, Portugal, Italy, Greece, Switzerland, Brazil and SE-Asia
 In-house mobile social browser games development

4. Why to use open mobile web.

5. How it works.
1. www.gamebrand.com 2. detection: phone or PC? 3. mobile game portal 4b. browsergame inafter playing
4a. link to game:
opens in phone external app-store portal
user returns to the

6. How it works. iOS devices:
HTML5 browser-games
Android handsets:
HTML5 or Flash (Lite)
browser-games
Many feature phones:
Flash Lite browser-games
(or J2ME downloads)
Other phones: many phones
do not support HTML5 or
Flash yet, so a download can
be provided. But this does
take the user out of the portal.

7. Seamless browser user-flow.

8. Open mobile web App-stores
 Support all devices & platforms  Supports one platform/brand
 Generate your own traffic  Traffic already available in store
 Play browser-games directly  Download before playing
 Own your customer  App-store owns your customer
 Full freedom of branding  No or very limited branding
 Choose your own content  Has to be app-store approved
 Control of advertising/billing  Business rules by app-store
 Billing technically complex  In-app billing easily available

9. Flexible social distribution.
For smartphones For HD tablets For PC full-web

10. Anonymous

11. Two code bases, many platforms.
FLASH 10.1+ FAST PROTOTYPING
FLASH 10.1+ WEB DESIGN FULL WEB (FB) VERSION
ANDROID AIR ANDROID MARKET
REPACKAGED
MOBILE BUILD
FLASH 10.1 FOR ANDROID AIR BB PLAYBOOK
GAME ENGINE SMARTPHONE
& HD-TABLETS
(ACTIONSCRIP 3) ANDROID AIR OTHER ANDROID STORES
RECODE FLASHLITE 4.0 HI-END NOKIA SYMBIAN
FLASH 10.1+
TO FLASHLITE
4.0 FLASHLITE 4.0 SAMSUNG BADA APPS
FLASH 10.1+ MOBILE DESIGN MOBILE BROWSER BASED
HTML5 HTML5 MOBILE BROWSER BASED
GAME
ENGINE HTML5 WEB APP iOS HYBRID APPS

12. Broadly distribute social games.

13. Browser-based social games.
Development tips for social browser games
 Limit number of client code bases and use one server side codebase
 Make quick prototype in other tool before build your HTML5 game
 Research availability of HTML5 tools, consider building tools yourself
 Beware of complex animation & sound (limited browser performance)
 Test on actual devices! Various phones & tablets with slow connection
 Use dynamic loading of content to prevent long start-up times
 No good browser-based analytics tools available: tweak existing tool

16. Thank you!
Laurens Rutten
laurens.rutten@boostermedia.com
@twitlau
www.boostermedia.com