1. AS WEBSITE EVALUATION
My website is similar to the websites I
researched as the most frequent
conventional layout used contains a
banner and three columns. We decided to
use this layout for our website,
however, we used a navigation bar
underneath the header, whereas, on most
websites, the left hand column is
usually ‘indexed’ to navigate you around
the site and the right hand column is for
links to other sites. We decided to use
the right hand column for advertising
the ‘WeightWatchers’ campaign who we
have said have sponsored us, and the
left hand column as links to other
websites which we found relevant. On
each page, for example the recipe page,
we put links about recipes from famous
chefs such as Nigella Lawson and Jamie
Oliver. We used famous chefs because
we thought they would be inspirational
for our audience to follow their recipes.
Also, majorities of the population
follow celebrity icons as they look up
to them. We thought this would be a
good idea to attach links relating to
each page for the audience to gain a
greater knowledge on the topic. Unlike
most conventional websites, we did not
use the most commonly used colours,
which are generally pastel colours for
backgrounds, however our website was
not too bright, as the colours were not
fluorescent so it did not repel the
audience. Our background was white for
each page, but we decided to use
different colours that were slightly
brighter for our boxes to attract the
audience to the positive idea of health.

2. We used certain colours to reflect the
mood, for example, the red on the
exercise page reinforces the energetic
mood and getting your blood pumping,
whereas on the nutrition page we used
orange to remind the audience of
carrots, as this is what was drawn in the
banner on the nutrition page. The
colours we used were bright and exciting,
as we felt that we wanted the
audience’s mood to be lifted due to the
colourful pages.
In retrospect, our website is different
to the websites we researched as we
challenged the way how most health
websites seem to almost force the
audience into certain diets, for example,
strict “Do’s and Do nots”. Contrasted to
this, the information on our website is
not too strict and we felt that, if the
audience is more interested in their diet,
they are more likely to stick to it. We
also included a colourful hand-drawn
banner with a slogan as we felt this was
a lighthearted way to engage the
audience without them feeling too
pressured.
We have arranged our website in such a
way that it has a positive effect on our
audience, as previously mentioned, there
is not too much information and it is
cheerful. This encourages the audience
to respond in a positive way because
they feel that we are talking to them,
not telling them what to do. A
conversational aspect engages the
audience leaving them feeling relaxed
and feel that they could confide in us.
I feel that we used the conventions
effectively for our own site because it

3. is different to other websites, yet still
looks like our researched websites as
the conventions are the same – the
layout etc.
The written language we used is
Standard English, however, as well as
the humour we included in the banner, we
decided to add a bit more to our
information to keep the reader engaged,
as we felt this was a good way to do so.
However we did not go off the fact that
being healthy is extremely important in
one’s life. An example of the humour we
used is on the ‘Recipe’ page is “Eating
breakfast is extremely important to get your body and brain
functioning in the morning. However, a double espresso and
a pastry is just about the worst thing!” We felt that
using conversational undertones would
involve the audience. To make the site
individual to our cause, we made
everything look friendly, without the
audience feeling that they are being
forced into looking good; we wanted the
audience to know that they already do
look good, but there are a few tips on
the website on how to keep healthy. Our
website is not necessarily about losing
weight, but to be aware of how important
knowing your weight is – the reason why
we used the BMI chart HTML on the
exercise page for the audience to
interact with. This is a way of how
people could be aware of their weight
and BMI and we included ways of what to
do about it. We ensured that people
could find their way through our website
in a way that they are used to by using a
conventional layout with three columns
and easily readable links. We have

4. arranged, created, coloured, placed, and
linked all the elements of our site in
such a way so that the audience
understood our website conventions.
The effect this has on our audience is
that they are more likely to carry on
reading our website as first impressions
are extremely important. This
encourages their response to our site in
a positive way because they are to find
that the information will be beneficial
to them after browsing the website
because it looks eye-catching.
Initially, we expected our health
website to be aimed at everyone who
were not too interested in strict dieting,
but just a way to eat healthily. We
thought it would be difficult to attract
a male audience as well as females
because women are generally more
likely to be slightly more considerate
with their health. The demographics our
media product aims at is probably any
class group as our information is not
too formal, yet not too informal either.
In our survey we found that females
are more interested in their health than
males. Despite this, we tried to include
as much as we could to attract a male
audience to keep it balanced. Perhaps if
we were to create our website again, we
would consider how to attract the male
audience as well as keeping the female
audience present. There is no particular
age group our website is aimed at and we
feel that it could attract any age
audience because there is information
and tips for an older audience to read
yet not too much information, pictures

5. and interactivity for a slightly younger
audience so they do not become
uninterested. The layout is neatly set
out on each page into three columns with
colourful shapes and text to attract a
slightly younger audience. Perhaps
these bold colours are not very
practical for an older audience as they
may feel the website looks ‘childish’ as,
conventionally, children’s websites are
bold and colourful, whereas older
audiences use pastel, less bold colours.
This could be a problem as it may lose
an older audience based on first opinions,
even though the information might be
useful to them.
Our website has a wide variety of things
about health that will help all social
groups coming from any class to feel
confident to lose weight before summer.
They will be able to ask questions and
get professional advice on our Question
& Answers and Contact page. The
photographs we used on our website are
conventional as they are fairly basic,
and we decided not to use many. We
created our own images for our banners
on each page by drawing and scanning in
the image to edit on Photoshop. We added
colour and shadows to each layer and
placed each banner at the top of every
page. When editing the photographs,
contained within the text, we edited the
brightness and contrast. The effect
this had on our audience is that
colourful photos are more likely to
attract viewers, whereas, if the
photographs looked dull in colour, the
audience may, subconsciously, be
uninterested. The video on the Recipe

6. page is useful for anyone from any
social group as it is cheap and simple to
make and can be made by someone of any
age. The language we used addressed
our target audience, and the words were
easily readable, as the font, Futura, was
clear. We made sure the font size was
consistent throughout the website so
the website flowed and it could also be
interpreted by showing a consistency in
diet. We have chosen the colours and
font etc because they are easily
readable and make our website look
friendly as the colours are not too
dark – connoting a dull website.
The first issue with distribution is that
anyone can do it. This may be a problem
because if anyone can easily publish
their own website, websites may become
less useful for advertising institutions.
Websites can be edited frequently,
unlike newspapers, which need to be
edited before publishing and need huge
capital in order to get an issue printed
and distributed. There is also a risk
that sales may not be as expected.
People can easily make a website look
professional, however, people may trust
websites too easily if they look
conventional. Newspapers need a lot of
people for different jobs, whereas
websites do not need many people in
order to publish it. People can easily
make their own film or programme, yet it
is institutes that decide what is put on
television, the same with radio
programmes, whereas no one decides
what websites are published and there
are thousands. Our website is

7. sponsored by ‘WeightWatchers’ which
makes our website look professional as
a proper weight loss company sponsor it.
After researching, I found that it does
not show a clear chain to distributing
the website from production. It may be
difficult to have your website found as
anyone can advertise their website on
Google, or any other search engine, but
you have to wait until people find it.
All of this publishing relies on digital
technology as this is the most common
route for people to pursue. Things can
easily be leaked on the Internet, which
is illegal, and the simplicity of this
distribution could be a problem.
Using our survey we created for our
research, we found that we have
identified our target audience as being
more for females than males but we
found it difficult to find what social
group our website should aim at. We
took our results and put them into pie
charts (which are on my blog) showing
our findings.
Our website reflects the needs of the
audience as it is simple and easy to
navigate around yet contains the
relevant amount of information so the
visitor is not to get bored. Photographs
are included to attract the audience and
there is a video for the audience to
watch and interact with as it is
something to do themselves. Our main
discoveries from the survey are that
our audience wanted healthy recipes,
advice on how to lose weight and useful
diets, therefore, this is why we included
a Diet, Recipe and Exercise page

8. containing useful information for our
audience. We also found that the
majority of people who answered our
survey said that fad diets are overrated
– this helped us know what sort of diets
we could include on our diet page.
Lastly, we thought it would be useful to
find what our audience would like to see
on a health website. Although drink
driving was our highest factor, we
thought that, because fitness was one
of the lowest, it would be essential to
bring the importance of this to the
audience’s attention as Britain as a
community is becoming overweight. We
also found that the majority of people
wanted to know about sexual health,
woman well-being and anti-smoking,
therefore, we included little, but
relevant, amounts of information for
this. It represents the audience because
our survey showed what the audience
desired and we took this into
consideration, adding the relevant
information to our website. Overall, the
survey helped to give us ideas on what
we will include for our website and aim
our information and pictures to suit our
audience.
Since making our preliminary website, I
have learnt a lot about technologies
from the process of constructing our
product. My attitude was more focused
on detail than in my preliminary website.
Unlike my preliminary website, I used
more software such as Illustrator and
Final Cut Express. These programmes
were challenging because I found it
difficult editing the sound of the video

9. as it seemed fairly echoed. However, the
outcome was proved effective as, in the
end, it sounded normal. As in my
preliminary website, I used Photoshop to
edit my photographs and I also used the
scanner to scan in my drawn banner to
be edited with colour and embossed in
Photoshop. I have learned how to use
many programmes effectively and
learned to consider the audience from
researching different age groups and
basing our website on the results from
our survey.
Looking back at my preliminary website, I
feel throughout my progression from it
to my final product I have paid more
attention to detail and learnt to use
the software appropriately. I feel
that our website has contained all the
correct information for our target
audience and the colours and layout are
useful because we considered how our
audience could easily navigate
themselves around without being
confused by the layout. Our process
was very careful and exemplary as it
works as a good example of a health
website since we researched health
websites and used our survey to see
what people wanted in a health website
that they would use. Our main website
contains a lot more detail and
information and I had to consider the
rollovers for all the links and to make
sure the website was consistent
throughout the pages, although,
together we decided to change the
colour on each page as we thought this
was interesting and exciting to have as a

10. theme and to keep the audience
interested. Our website creates
pleasure when the audience use the site
as they can be involved with the
interactivity, for example, the BMI
calculator or ‘poll of the week’ as it is
rewarding, fun and easy to use. The
links take the viewer to other closely
related sites as there are certain links
on each page. It is easy to return back
to the previous page, however we
could’ve done a back button on each
page – but this would be difficult
depending on which page they are
navigating from. The video has controls
to play and it uses Quicktime. This is our
only form of audio as we felt viewers
may be frustrated if music were to play
automatically and it could disturb
people
Overall, I have gained greatly from
creating my websites (preliminary and
main) and have used a range of software
that may be useful in the future. There
were not many difficulties throughout
my process, however, I think if we were
to create our main website again, we
would consider how to attract our
website at more social, age and gender
groups, particularly male (perhaps we
could have created a ‘male’ page). We
would also add more interactivity as I
feel that our BMI HTML was an exciting
extra to our website. Adding more things
similar to this may attract more of an
audience where the institution may
respond. It was interesting to create
my own website and to attach everything
I wanted to make sure the website was

11. concise and looked neat. The
challenging aspects were, that it was
fairly difficult aligning all the
information correctly and keeping
everything consistent. The HTML’s were
fairly difficult as some we tried to
include did not work. We also had
trouble with the main website as the
font we decided to use for titles did not
work on certain versions of the internet
and we had to check this on as many
types of browsers as we could. Our
health campaign may help to counter the
dramatic increase of obesity throughout
all ages in Britain. People are not
interested in harsh diets as they feel
they cannot succeed in following a
strict diet. Therefore, this is why our
website is friendly and emotive.
Charlie Woollard