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Web 2.0 for the Layperson

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There's a lot of buzz around Web 2.0 and the online services that have been labeled as such. What are Flickr, del.icio.us, and RSS, and what can they do for your library? Is your library missing the boat or avoiding the hype? Get the low-down on these and other aspects of Web 2.0 in terms that don't require a techie translator.

Publicada em: Tecnologia
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Web 2.0 for the Layperson

  1. 1. Web 2.0: An overview for the layperson Laura Solomon, MCIW, MLS Library Services Manager Ohio Public Library Information Network [email_address] Blogs @: Library Geek Woes ( www.librarygeekwoes.com ) What Does This Mean to Me, Laura? ( www.oplin.org/meanlaura )
  2. 3. <ul><li>“ Like many important concepts, Web 2.0 doesn't have a hard boundary, but rather, a gravitational core.” </li></ul><ul><li>Tim O’Reilly, What Is Web 2.0: Design Patterns and Business Models for the Next Generation of Software </li></ul>
  3. 4. What was Web 1.0?
  4. 5. Shifting from one to many
  5. 6. Identifying Web 2.0 in the wild
  6. 7. #1: Harnessing collective intelligence
  7. 8. The web is like a brain.
  8. 10. You work for Amazon.com.
  9. 11. Taxonomy is meaningless here.
  10. 12. Advertising…not.
  11. 13. Open source goes mainstream.
  12. 14. Moral #1: <ul><li>User contributions are the key to market dominance in the Web 2.0 era. </li></ul>
  13. 15. #2: Data is the next “Intel Inside.”
  14. 16. What if you don’t own the data?
  15. 17. Moral #2: <ul><li>Extend and embrace…or fall by the wayside. </li></ul>
  16. 18. #3:Software ain’t what it used to be. <ul><li>&quot;Microsoft's business model depends on everyone upgrading their computing environment every two to three years. Google's depends on everyone exploring what's new in their computing environment every day.&quot; –ZDnet editorial </li></ul>
  17. 19. Moral #3: <ul><li>The culture of the Internet now has expectations of fast and steady change. </li></ul>
  18. 20. #4: Web sites or… something else?
  19. 21. Moral #4: <ul><li>If it doesn’t do everything but polish the kitchen sink, it will disappoint users. </li></ul>
  20. 22. An overview of some web services
  21. 23. RSS
  22. 24. Who’s using RSS? (August 2005 data) 16% 22% 43% 34% 46% Non-RSS users 25% 27% 53% 36% 54% Unaware RSS Users 17% 25% 46% 48% 78% Aware RSS Users 18-34 Year Olds $100K College Grad + Online Before ‘94 Male Web User
  23. 25. RSS=loyalty?
  24. 26. Any disadvantages?
  25. 27. Cataloging by & for the masses
  26. 28. Tag clouds
  27. 31. Tour time!
  28. 32. <ul><li>Web 2.0 ... The Machine is Us/ ing Us </li></ul>
  29. 33. Questions? <ul><li>Laura Solomon </li></ul><ul><li>OPLIN </li></ul><ul><li>[email_address] </li></ul><ul><li>Blogs @: </li></ul><ul><li>Library Geek Woes </li></ul><ul><li>( www.librarygeekwoes.com ) </li></ul><ul><li>What Does This Mean to Me, Laura? </li></ul><ul><li>( www.oplin.org/meanlaura ) </li></ul>

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