1.
People are talking about
you…
But do you know what
they’re saying?
Laura Solomon
Library Services Manager
OPLIN
laura@designforthelittleguy.com
Infopeople webinars are supported by the U.S. Institute of Museum and Library Services under the
provisions of the Library Services and Technology Act, administered in California by the State
Librarian.
An Webinar

2.
Lessfree
The darker side of the Internet

3.
The “norm police”

4.
Digitalrapsheet
The Internet is forever.

5.
Adifferentworld

6.
SMILE

7.
Traditionallistening

8.
WhatisORM?
What is
Online
Reputation
Management
?

9.
Yourlibrary’simage

10.
Consistencymatters

11.
You’reseenonlineFIRST

12.
Whatpeoplesayonlineis#1

13.
Newtoolsfornewmedium

14.
Why track?

15.
Whattotrack?
?

16.
http://stevefarnsworth.wordpress.com/2013/01/03/top-20-free-social-media-monitoring-tools-for-2013/

17.
Whichsocialdashboard?

18.
Alerts
Google is your friend here.

19.
Trackingyourbrand
acrossthenet

20.
Isyourlibraryrated?

21.
Fundamentallyflawed?

22.
Now what?

23.
Don’thush

24.
Don’tmakeitworse

25.
Whatelse?
• Acknowledge wrongs
• Don’t repeat
• Don’t ignore

26.
Respond early.

27.
YOU

28.
Be honest.

29.
Offer personal help.

30.
Don’tcreatenewpersonas

31.
Yelp&consequences

32.
True? False?

33.
Ifthefactsarewrong…

34.
Eitherway,tell!

35.
SOMETHINGS
You can
do to
improve
your
library’s
rep

36.
Accentuatethepositive

37.
ASK

38.
Get the
WORD
out

39.
Keep talking
To
patrons

40.
Respond…
• Quickly
• Personally
• Appropriately

41.
What does this mean to me, Laura?

42.
Reputation is priceless.

43.
Keepyoureyeonline

44.
Don’t hide.

45.
Be human.

46.
It’s ongoing

47.
“Remember, if you
don’t participate
in the story, it
will be told
without you.”
From “The Transparent Library: Library PR 2.0” by Michael Casey and Michael Stephens, LJ, Oct.15, 2008

48.
Absolutelyshamelessplug

49.
Questions?
Laura Solomon
laura@designforthelittleguy.com
Twitter: laurasolomon
Blogs:
What Does This Mean to Me,
Laura?
(http://www.oplin.org/meanlaura)