Sure, it’s incredibly simple to set up a Facebook page for your library. But, then what? How can you really make it useful to visitors? Learn the do’s and don’ts of managing a Facebook page and what you can do to attract more fans. Get the lowdown on using Facebook Insights, the analytics feature. See real examples of libraries that showcase the good, the bad and the ugly. Get ready to make your library’s Facebook presence a whole lot better.

1. Fine-Tuning Laura Solomon Library Services Manager OPLIN

2. Seriously?

5. Small businesses

7. ? Yesterday Today Tomorrow

8. Legal ILLEGAL Widgets available Harder to promote Has Insights No analytics No limit on “likes” Can only go up to 5K friends Has fans (likes) Has friends Page Profile

13. NOW what?

16. Be complete!

17. Change this!

22. Think more about PHOTOS

24. Use your photo strip

26. What about Questions ?

27. What about custom landing pages ?

29. So…what WORKS ?

31. Length matters

33. Make friends with multimedia

34. Change it up

35. Thank one fan in a really big way

37. Working with Facebook Insights

38. Insights by post

39. Insights--Users

40. Insights--Interactions

41. Insights--Demographics

42. http://www.seoinc.com/seo-blog/facebook-launches-people-talking-about-this-new-facebook-insights/

43. Metrics are about the long term

44. Promote OUTSIDE of Facebook

53. Facebook takes WORK

54. (Absolutely shameless plug)