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Fine-Tuning Laura Solomon Library Services Manager OPLIN

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Seriously?

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<ul><li>http://mashable.com/2011/10/21/facebook-infographic/ </li></ul>

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Small businesses

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? Yesterday Today Tomorrow

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Legal ILLEGAL Widgets available Harder to promote Has Insights No analytics No limit on “likes” Can only go up to 5K friends Has fans (likes) Has friends Page Profile

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<ul><li>Profile Page </li></ul>

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https:// www.facebook.com/pages/create.php?migrate <ul><li>Friends become “likes” </li></ul><ul><li>Vast majority of your content=unmoved </li></ul><ul><li>Old account becomes the only admin </li></ul>

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<ul><li>Pick admins </li></ul><ul><li>Create new page </li></ul><ul><li>Camouflage the old profile </li></ul><ul><li>Set a (public) deadline </li></ul><ul><li>100% is unlikely </li></ul><ul><li>Delete the old profile </li></ul>

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NOW what?

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Vanity URL <ul><li>https://www.facebook.com/oplin.org#!/pages/Your-Public-Library/173841629326038 </li></ul><ul><li>versus </li></ul><ul><li>http://www.facebook.com/oplin.org </li></ul>

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Be complete!

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Change this!

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Think more about PHOTOS

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Use your photo strip

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What about Questions ?

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What about custom landing pages ?

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<ul><li>“ Your Facebook fan page is not a collectible automobile. You do not get extra brand advocacy points for fuzzy dice, pin stripes a chrome engine or a bitchin’ stereo.” </li></ul><ul><li>--Jay Baer, social media content strategist </li></ul>

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So…what WORKS ?

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Time it properly <ul><li>7 am EST </li></ul><ul><li>5 pm EST </li></ul><ul><li>11 pm EST </li></ul>

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Length matters

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<ul><li>Post </li></ul><ul><li>Comment </li></ul><ul><li>Tell us </li></ul>Use the right words

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Make friends with multimedia

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Change it up

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Thank one fan in a really big way

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Things that DON’T WORK <ul><li>Automating posts </li></ul><ul><li>Video/photo contest </li></ul><ul><li>“ Like” blocking </li></ul>

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Working with Facebook Insights

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Insights by post

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Insights--Users

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Insights--Interactions

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Insights--Demographics

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http://www.seoinc.com/seo-blog/facebook-launches-people-talking-about-this-new-facebook-insights/

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Metrics are about the long term

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Promote OUTSIDE of Facebook

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Facebook takes WORK

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(Absolutely shameless plug)

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<ul><li>http://www.twitter.com/laurasolomon </li></ul><ul><li>http://www.facebook.com/laurasolomon </li></ul><ul><li>http://www.linkedin.com/in/laurasolomon </li></ul><ul><li>[email_address] </li></ul><ul><li>http://www.meanlaura.com </li></ul><ul><li>http://www.slideshare.net/laurasolomon </li></ul>Thank you!