Laura K. Leone has over 20 years of experience in marketing communications, nonprofit management, and event coordination. She specializes in developing branding strategies through integrated marketing, writing, design, and social media. Leone holds a Bachelor's degree in Mass Communication/Public Relations and has held leadership roles with several organizations in the Revere, MA area.

1. Laura K. Leone
Marketing Communications
professional experienced in
nonprofit organizational
management, regional resource
promotion, editorial and design
composition, inbound marketing,
and special events coordination

2. Skills, Specialties
• Microsoft Office Suite 2007: Word, Excel,
Publisher, Power Point, Outlook
• WordPress
• Corporate image building using personal and
integrated marketing strategies, news writing
and reporting, public relations, social media and
publication layout and design

3. Education
• Boston University College of Communication
• Bachelor’s of Science degree in Mass
Communication/Public Relations
• Advertising Major
• English Minor

4. My
Experience

5. Expertise gained in
Toastmasters International
government relations, Speak Easier Club of Danvers
public relations, VP Marketing & Public Relations (elect)
nonprofit organization management, publication
design and Middleton Youth Basketball, Inc.
Public Relations/Marketing Secretary
content marketing strategy
Revere Chamber of Commerce
Executive Director
City of Revere
Mayoral Aide
Revere CARES
Event Planner
Operation Crime Watch Revere
Communications Coordinator
Putnam Financial Services
Dealer Communications Coordinator
Experience to present

6. Middleton Youth Basketball Founding officer of the new in-
town basketball instruction
Public Relations Officer program serving boys and girls
in grades K-6 and boys in
(Secretary) grades 7-12.
(2010-present)
Compose corporate
communications for coaches,
parents, program sponsors
and media outlets.
Created and advance social
media presence:
www.facebook.com/mtownbball;
www.twitter.com/mtownbball;
www.scribd.com/middletonyout
hbball.

7. Toastmasters International Speak
Toastmasters International
Easier Club of Danvers is
dedicated to helping community
Speak Easier Club
members gain confidence in
of Danvers public speaking, leadership roles
and team work.
VP Marketing
As VP Marketing & Public Relations,
& Public Relations I ensure the Speak Easier Club of
Danvers consistently provides
(November 2011 – brand positioning and imagery
that complies with and
November 2012) demonstrates the mission of
Toastmasters International.
I update all social media channels,
send press releases to area media
outlets, and write the club’s
newsletter.

8. Revere Chamber of Commerce
Managed and oversaw all aspects and daily
operations of 200+ membership
Executive Director organization representing the business
communities of Revere and surrounding
(1996-2000; 2007-2011) areas, with a 19-member Board of Directors.
Organized networking events, business expos,
golf tournaments, and other fundraising
initiatives
Represented the Chamber and business-
interest public before local and state
government
Designed and composed monthly corporate
newsletter
Updated social media: Twitter, Facebook,
Scribd
Created system for day-to-day operations
Served as top level contact for public and
private inquiries

9. Revere Chamber of Commerce My first term (1996-2000) is
remembered as “The Golden
“Golden Years”
Years” in a special 18-page
1996-2000 newspaper pullout section
dedicated to the Chamber’s
25th Anniversary published in
The Revere Journal on
January 26, 2005

10. City of Revere
Assisted with the planning,
Mayoral Aide promotion and execution of
special citywide events
Wrote and edited press releases
Established and maintained
relationships with various media
outlets
Interfaced with Mayoral
constituents

11. Revere CARES Head coordinator of Revere CARES
Summer Job Fair
A Community Benefits Program
of Massachusetts General Hospital Created event collateral
Event Planner
Scheduled work flow timetables
Maintained event co-sponsors
Recruited participating businesses
Promoted event
Authored post-event reports

12. Operation Crime Watch Revere Co-founded and advanced
grassroots citywide crime
Co-founder and prevention program
Communications Coordinator
Authored biweekly “Ask Your
Neighborhood Crime Watch”
newspaper column
Led monthly neighborhood and
citywide informational
meetings
Conceived, coordinated and
promoted regular fundraisers
Composed news releases and
award-winning reports
Chief coordinator of Revere’s
first Public Safety Fair on July
31, 1994

13. Putnam Financial Services Drafted funds marketing
bulletins and sales letters
Dealer Communications
Coordinator Organized and assembled dealer
communications press kits and
sales materials for tradeshows

14. Press Releases & Writing Samples
Revere Beach Has Foreign Appeal History of Revere Chamber of Commerce
http://www.scribd.com/doc/12182374 1910-1972; 1979-2009
7/Revere-Beach-Has-Foreign-Appeal http://www.reverechamber.org/history/
http://www.scribd.com/doc/53565003/
City is Good Economic Partner – Honest History-of-Revere-Chamber-of-
Broker Commerce-1910-2009
http://www.scribd.com/doc/121830405/
City-is-Good-Economic-Partner- Welcome to Revere
Honest-Broker http://www.scribd.com/doc/53558808/
Welcome-to-Revere
Inspector General Comments City’s
Approach to Remarketing Surf Site Revere Chamber Now
http://www.scribd.com/doc/121834907/I http://www.scribd.com/doc/53565480/
nspector-General-Commends-City-s- LAURIE-LEONE-6-10NEWS
Approach-to-Remarketing-Surf-Site

15. Newsletters

16. More Newsletters

17. Contact Information
Linkedin
http://www.linkedin.com/in/laurakleone
Twitter
www.twitter.com/laurakleone
Blog
www.laurakleone.com
Scribd
www.scribd.com/laurakleone