AS Level Media Studies

1. QUESTION 5 – HOW
DID YOU
ATTRACT/ADDRESS
YOUR MEDIA
PROJECTLaura Gregory

2. What type
of image
have I used
to attract
my
audience?
• For my media project, I have used an array of images both in the film
and for promotional use. However, I used the camera and
composition of my shots to mainly show different types of body
image. I thought this would be effective and key since my audience
are in the late teen demographic and this age category are most
likely to be effected by representation of body image shown in the
media. I believe that this is very important as representation of body
image in the media has been very absolute and there has been a
biased amount of publicity of the ‘ideal’ body type than different
types of body image.Therefore, I used real teenagers i.e. myself and
Owen, to show that this is what teenagers naturally look like, even
through different factors such as diet, amount of exercise, how social
media and the internet is used, amount of sleep etc. as it makes the
characters on screen look more authentic. I feel this is the best way
of representing the teenage community since film, especially, use
many actors that are a lot older than the characters age, however,
since they have a youthful look they can pass as that age. This is
sometimes not the greatest idea if a director took on someone much
older than the characters age as they may be more experienced,
however, actors are encouraged to have a strict diet and a serious
amount of exercise, which can be a cause to why all types of body
image may not be represented since its something that is strongly
recommended to all actors.

3. What types
of people
are being
represented
in my film?
• In the actual film I made, I have represented:
• Teenagers, single mothers, different generations,
gender, different regional identities.
• In the overall film, I would have represented:
• All of the above, ethnicity and class and status.
• Status is definitely expressed since the villain is seen as
a slave first of all and shows how the social hierarchy
wasn’t just based on money but on the colour of the
persons skin. If you were from anAfrican descent, your
status was extremely low.
• Ethnicity is presented through the antagonists back
story and the difference in class and status does result
on his skin colour. My film presents accurate historical
events that happened in the past and represents the
change from this period in history to how the black
community are presented in society.

4. What
language
have you
used?
• The dialect is very clear in my film that the family have
originated from London, or have heavy roots in London.
This is because all of the actors including myself have
heavy familial roots in London.This dialect is very
recognisable almost universally, however, it isn’t seen in
most films as the majority of films are American.This can
be an interesting film to film audiences since it isn’t
American and it can particularly have an impact on British
film audiences since it is set in the rural countryside of
England yet the people have the same dialect that is seen
in the urbanised capital of the country.
• I also wanted to make sure that the lexis used in my film
correlated with what society uses in general and in normal
day life. For example, I included an obscenity in my film to
make it relatable for teenage and adult audiences and
make it seem natural – as if people were talking in real life
and therefore this naturalistic approach would engage my
audiences even more.

5. What are
the subjects
addressed
in my film?
• In my film, there is a focus on many subjects, and one of the subjects is quite
taboo in todays society. My first real subject was of course murder.The last
shot we see does not make it resolute that they may have been murdered,
however, in the synopsis of the film in its entirety, the brother is killed in that
scene and the aftermath of his death, whilst the scarecrow finds its next victim.
This is a convention of horror and it has many sinister tones, but as a society we
do forget that there are many twisted people and murder is something that
happens too often.
• The next subject I would have addressed was the single mother family unit. It
wasn’t definite if this woman was a single mother, however, I feel that this
would be a good idea as it is unconventional to see and it represents the single
parent audiences, which can have a big impact on sales of the film and the film
may be praised and regarded in that sense.
• My next subject I wanted to briefly look at was the controversial topic of
molestation. Of course, none does take place, but it is something that needs to
be addressed and film is an effective way of highlighting the problem.
Molestation is a repulsive act and unlawful, it impacts the victim and their
family for the whole of their life. However, when someone accuses someone of
doing the act and they haven’t done it, there is a big impact on their lives. By
addressing this subject, it represents the people falsely accused and the victims
of molestation, which makes people more aware of the subject.
• Also, the subject of slavery is shown.This represents a part of Western history
that was very shameful and how the treatment of the black community has
improved but in some cases, currently, black people are still being oppressed.

6. Examples of
advertising
for my film.
These are a few examples of my
billboard and social media
posters. I really feel that using
these two type of mediums will
attract my target audience since
my target audience use social
media more than any other age
category.
27.9.17
27.9.17
Social media poster –Teaser poster
27.9.17
Billboard poster – Main poster
Social media/billboard – Character
poster

7. Viral
advertising
27.9.17
The Harvest Feature film
Example of Facebook page – Directly
addresses my target audience