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Yes, you do have to use social media.

Presentation for WaterCooler networking group on 6/14/2010.

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Yes, you do have to use social media.

  1. 1. Do I have to use social media? Yes. Yes, you do.
  2. 2. Laura Creekmore
  3. 3. Laura Creekmore
  4. 4. Laura Creekmore
  5. 5. Laura Creekmore
  6. 6. Laura Creekmore
  7. 7. Laura Creekmore
  8. 8. Laura Creekmore
  9. 9. Laura Creekmore Didn’t have an email address in college
  10. 10. Laura Creekmore Didn’t have an email address in college No one else did either
  11. 11. Laura Creekmore L D O Didn’t have an email address in college No one else did either
  12. 12. lcreekmore@excite.com
  13. 13. lcreekmore@excite.com lcreekmore@hammock.com
  14. 14. lcreekmore@excite.com lcreekmore@hammock.com lauracreekmore@yahoo.com
  15. 15. lcreekmore@excite.com lcreekmore@hammock.com lauracreekmore@yahoo.com laura@lauracreekmore.com
  16. 16. lcreekmore@excite.com lcreekmore@hammock.com lauracreekmore@yahoo.com laura@lauracreekmore.com laura@smallbusiness.com
  17. 17. lcreekmore@excite.com lcreekmore@hammock.com lauracreekmore@yahoo.com laura@lauracreekmore.com laura@smallbusiness.com lcreekmo@gmail.com
  18. 18. lcreekmore@excite.com lcreekmore@hammock.com lauracreekmore@yahoo.com laura@lauracreekmore.com laura@smallbusiness.com lcreekmo@gmail.com laura@creekmoreconsulting.com
  19. 19. <html> <body> <h1>Lots of late nights</h1> <p>This was <b>not</b> a quick process.</p> </body> lcreekmore@excite.com </html> lcreekmore@hammock.com lauracreekmore@yahoo.com laura@lauracreekmore.com laura@smallbusiness.com lcreekmo@gmail.com laura@creekmoreconsulting.com
  20. 20. <html> <body> <h1>Lots of late nights</h1> <p>This was <b>not</b> a quick process.</p> </body> lcreekmore@excite.com </html> lcreekmore@hammock.com lauracreekmore@yahoo.com laura@lauracreekmore.com laura@smallbusiness.com lcreekmo@gmail.com laura@creekmoreconsulting.com
  21. 21. <html> <body> <h1>Lots of late nights</h1> <p>This was <b>not</b> a quick process.</p> </body> lcreekmore@excite.com </html> lcreekmore@hammock.com lauracreekmore@yahoo.com laura@lauracreekmore.com laura@smallbusiness.com lcreekmo@gmail.com laura@creekmoreconsulting.com
  22. 22. <html> <body> <h1>Lots of late nights</h1> <p>This was <b>not</b> a quick process.</p> </body> lcreekmore@excite.com </html> lcreekmore@hammock.com lauracreekmore@yahoo.com laura@lauracreekmore.com laura@smallbusiness.com lcreekmo@gmail.com laura@creekmoreconsulting.com
  23. 23. <html> <body> <h1>Lots of late nights</h1> <p>This was <b>not</b> a quick process.</p> </body> lcreekmore@excite.com </html> lcreekmore@hammock.com lauracreekmore@yahoo.com laura@lauracreekmore.com laura@smallbusiness.com lcreekmo@gmail.com laura@creekmoreconsulting.com
  24. 24. <html> <body> <h1>Lots of late nights</h1> <p>This was <b>not</b> a quick process.</p> </body> lcreekmore@excite.com </html> lcreekmore@hammock.com lauracreekmore@yahoo.com laura@lauracreekmore.com laura@smallbusiness.com lcreekmo@gmail.com laura@creekmoreconsulting.com
  25. 25. http://www.flickr.com/photos/torisan3500/
  26. 26. http://www.flickr.com/photos/schanlaub/
  27. 27. http://youtube.com/socialmediaenergy
  28. 28. Talking http://www.flickr.com/photos/divemasterking2000/
  29. 29. Talking http://www.flickr.com/photos/divemasterking2000/ Listening http://www.flickr.com/photos/veryveryquiet/
  30. 30. Being There http://www.flickr.com/photos/oth313/
  31. 31. Being There CARE http://www.flickr.com/photos/oth313/
  32. 32. Everyone needs these.
  33. 33. Everyone needs these. All B to C folks need this.
  34. 34. Everyone needs these. All B to C folks need this. Keep your eye on these.
  35. 35. Everyone needs these. All B to C folks need this. Keep your eye on these. A lot more people ought to be using these.
  36. 36. Tips • Pick a personal username. • Pick a company username. • Talk to everyone. • Schedule your social media time.
  37. 37. • Sign up. • Follow people. • Search to find topics you like, and follow the people you find.
  38. 38. • Sign up. • Follow people. • Search to find topics you like, and follow the people you find. Next Steps • Learn the lingo: @ # RT DM • Create a plan. • Start sharing!
  39. 39. • Sign up. • Post your résumé. • Search for active groups talking about your industry.
  40. 40. • Sign up. • Post your résumé. • Search for active groups talking about your industry. Next Step • Participate!
  41. 41. • Geolocation • Particularly important for retail • Worth knowing about for everyone
  42. 42. K K ! C K K A
  43. 43. Social media management strategy • Decide on your goal • Schedule • Apps
  44. 44. Social media apps • Listening • Posting • Analyzing
  45. 45. Social media apps • Listening • Posting • Analyzing
  46. 46. Cautionary tales  All who enter here, be warned
  47. 47. http://www.flickr.com/people/tracy_olson/
  48. 48. SAVE http://www.flickr.com/people/tracy_olson/
  49. 49. SAVE MAKE http://www.flickr.com/people/tracy_olson/
  50. 50. Social media isn’t cheap. It’s just a different kind of expensive. —@jaybaer http://www.twitter.com/jaybaer
  51. 51. c h e a d a He http://www.flickr.com/people/dm-set/
  52. 52. Damage control c h e a d a He http://www.flickr.com/people/dm-set/
  53. 53. http://youtube.com/dizastor
  54. 54. Social media etiquette • Always give credit • Don’t just share links • When you do share a link, tell us why to click • Don’t play Farmville on your business account http://www.flickr.com/photos/dangermain/
  55. 55. Social media etiquette • Always give credit • Don’t just share links • When you do share a link, tell us why to click • Don’t play Farmville on your business account http://www.flickr.com/photos/dangermain/
  56. 56. Social media etiquette • Always give credit • Don’t just share links • When you do share a link, tell us why to click • Don’t play Farmville on your business account http://www.flickr.com/photos/dangermain/
  57. 57. Next steps • Sign up for Twitter [and Linked In and Facebook if you need to] • Connect your accounts together. • List your accounts on your business card, your website, and all your marketing materials. • Check out the Nashville-area Social Media/ SEO Boot Camp on Monday, July 19. http://microexplosion.com/bootcamp

Presentation for WaterCooler networking group on 6/14/2010.

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