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Getting Buy-In on Your Content Projects

My presentation from Content Marketing World 2012, where I talked about getting buy-in on your content projects.

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Getting Buy-In on Your Content Projects

  1. Getting Buy-Inon YourContent Projects@lauracreekmore#cmworld
  2. What is content?#cmworld
  3. Contentmarketing#cmworld
  4. Contentstrategy#cmworld
  5. What is buy-in?#cmworld
  6. Whyme?
  7. No-win situation#cmworld
  8. http://www.flickr.com/photos/bike
  9. http://www.flickr.com/photos/deanwissing/
  10. http://www.flickr.com/photos/bearpark/
  11. Photo by http://www.flickr.com/photos/8656572@N04/
  12. Getting theanswer you need#cmworld
  13. http://www.flickr.com/photos/marlon-bunday-mmx/
  14. The waywe work now#cmworld
  15. NoBuy-in http://www.flickr.com/photos/neilspicys/
  16. No Buy-in http://www.flickr.com/photos/remysharp/
  17. No Buy-in http://www.flickr.com/photos/billjacobus1/
  18. Changeyour thinking#cmworld
  19. Understandingthe objections#cmworld
  20. NO! http://www.flickr.com/photos/davedehetre/
  21. NO! http://www.flickr.com/photos/pinksherbet/
  22. NO! http://www.flickr.com/photos/sarah_mccans/
  23. NO! http://www.flickr.com/photos/barkbud/
  24. NO!http://www.flickr.com/photos/37815348@N00/
  25. The customerhas to driveour decisions#cmworld
  26. Customer focus#cmworld
  27. Why content?#cmworld
  28. We’re measuringthe wrong things#cmworld
  29. http://www.flickr.com/photos/66992990@N00/
  30. http://www.flickr.com/photos/66992990@N00/
  31. http://www.flickr.com/photos/frankzed/
  32. http://www.flickr.com/photos/dan_culleton/
  33. http://www.flickr.com/photos/dan_culleton/
  34. Three steps:#cmworld
  35. 1.http://www.flickr.com/photos/gsfc/
  36. 2.http://www.flickr.com/photos/smokingapples/
  37. Measuring to 3.increase clarity http://www.flickr.com/photos/seenful/
  38. http://www.flickr.com/photos/jmv/
  39. Laura Creekmorehttp://creekcontent.comlaura@creekcontent.com@lauracreekmore#cmworld

My presentation from Content Marketing World 2012, where I talked about getting buy-in on your content projects.

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