1. SUOMI24
UUDISTUS
Laura Avonius
Aller Media Oy

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SUOMI24 UUDISTUKSEN WAY OF WORKING
Co-innovation by extended project team
Concepting partner
Doberman
B2B panel
Meetups, networking events
etc or dedicated panel that
Comments on pilots / concepts?
Mix of B2B clients
and partners
Piloting and cocreation of
commercial
innovations.
Wide enough representation of
different business
models
Cross-functional Aller team:
Sales, marketing, community mgmt,
development, editorial teams,
architecture & design
User panel and Luotsi community
Commenting/voting on concept ideas
and layouts, prototype testing,
beta-users, active communication

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